Senior Vice President, Strategic Planning

ASSOCIÉ(E) PRINCIPAL(E) – RELATIONS AVEC LES MÉDIAS

Weber Shandwick est présentement à la recherche d’un ou d’une associé(e) principal(e) pour rejoindre son équipe de médias intégrés (à Montréal). Nous formons une équipe passionnée et diversifiée qui œuvre à la protection et à la promotion de certaines des marques les plus emblématiques et les plus appréciées du Canada – tout en nous amusant!

 

Nous sommes à la recherche d’une personne apte à travailler en équipe pour nous aider à raconter des histoires convaincantes pour nos clients et nos clientes, grâce à des stratégies médiatiques innovantes et intégrées, qu’elles soient acquises, détenues ou payées.

 

Si la création d’argumentaires de vente vous stimule, que vous aimez tisser des relations avec les médias et les influenceurs et influenceuses, que la culture vous passionne et que vous vous immergez constamment dans les tendances des médias sociaux et de la technologie afin d’avoir une influence sur les marques, alors parlons-en!

 

Riche de deux à trois ans d’expérience, vous nous aiderez à créer des campagnes qui suscitent une couverture médiatique gagnante et à mettre en œuvre des programmes sociaux et d’influence qui génèrent des résultats notables et mesurables.

Si vous êtes passionné(e) par les relations publiques, voici l’occasion de faire évoluer votre carrière au sein d’une agence de communications intégrées avant-gardiste, primée et reconnue à l’échelle mondiale. Weber Shandwick Canada est la Grande agence canadienne de l’année de l’IABC (pour la 6^e année consécutive) et possède la liste de clients et clientes la plus impressionnante de toutes les agences du pays.

Vos responsabilités comprendront, sans toutefois s’y limiter :

• Contribuer à l’élaboration et à la réalisation de campagnes de relations publiques intégrées, innovantes et primées pour de grandes marques canadiennes et internationales
• Travailler avec l’équipe des médias intégrés et les responsables des clients pour soutenir le développement et la mise en œuvre de stratégies et de propositions pour les médias sociaux et les influenceurs et influenceuses
• Déterminer et établir des relations avec les médias, les influenceurs et influenceuses ainsi que les créateurs et créatrices de contenu afin de donner vie aux histoires de notre clientèle en faisant appel à des voix crédibles et dignes de confiance
• Identifier de nouveaux débouchés et de nouvelles plateformes, ainsi que des moyens créatifs de propulser une communication narrative de premier plan pour le compte de notre clientèle
• Surveiller les médias, comprendre les enjeux sectoriels qui touchent directement ou indirectement notre clientèle, puis analyser et dégager des informations pertinentes à partir de la couverture médiatique et des conversations sociales
• Suivre les dossiers et contribuer à l’élaboration de messages stratégiques face aux risques potentiels d’atteinte à la réputation de notre clientèle
• Élaborer et faire le suivi des IRC appropriés pour mesurer le succès des campagnes et le retour sur investissement pour notre clientèle
• Participer à des initiatives, des séminaires et des réunions au sein de l’agence afin de favoriser l’apprentissage et le perfectionnement professionnel

 

Vos compétences clés :

• Environ deux à trois ans d’expérience, idéalement au sein d’une agence, en communication ou en marketing
• Connaissance du monde numérique jumelée à une bonne compréhension de l’ensemble des médias et du paysage des médias sociaux
• Capacité avérée à obtenir une couverture médiatique et à générer des conversations pour le compte de marques, d’organisations, d’entreprises ou d’autres institutions
• Bonne connaissance des bases de données des médias et des influenceurs et influenceuses, ainsi que des outils et des ressources des journalistes
• Méthode de travail bien organisée, volontaire et capable de s’adapter à des délais, des demandes et des résultats en constante évolution
• Solides compétences en matière de communication écrite et orale, de présentation, de collaboration et de résolution de problèmes
• Diplôme en communication ou dans une discipline connexe
• Expérience de travail dans le cadre de programmes nationaux et de programmes destinés au marché québécois
• Le ou la candidat(e) idéal(e) doit être bilingue pour assurer un soutien à la clientèle nationale qui travaille à la fois dans les marchés francophone et anglophone

 

 

Ce message contient des renseignements qui peuvent s’avérer confidentiels et privilégiés. À moins que vous ne soyez le ou la destinataire prévu(e) (ou autorisé(e) à recevoir ce message pour le ou la destinataire prévu(e)), vous ne pouvez utiliser, copier, diffuser ou divulguer à qui que ce soit ce message ou toute information contenue dans ce message. Si vous avez reçu ce message par erreur, veuillez en informer l’expéditeur ou l’expéditrice par courriel et supprimer le message. Nous vous remercions sincèrement de votre attention.

 

SENIOR ASSOCIATE — MEDIA RELATIONS

Weber Shandwick is currently seeking a Senior Associate to join our Integrated Media team (in Montreal). We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

 

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.

 

If you love the thrill of the pitch, building relationships with media and influencers and are culture-obsessed who is constantly immersing yourself in social media and technology trends to drive impact for brands, let’s talk!

 

With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is IABC Canadian Large Agency of the Year (six years running), and boasts the most exciting client list of any agency in the country.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
• Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly/indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for potential client reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

 

Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• A degree in communications or a related discipline
• Has experience working on National as well as Quebec-specific programming
• Ideal candidate must be bilingual to support on National clients who execute in both French and English markets

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

ACCOUNT DIRECTOR, CONSUMER, CLIENT EXPERIENCE (CX)

POSITION PROFILE

Are you passionate about consumer brands?  Think airlines, consumer packaged goods and even a social platform that shares ideas to spark inspiration like recipes, home + style and more. Do you have the entrepreneurial spirit to help lead an integrated team across marketing functions?  Do you thrive on being proactive + scrappy to deliver results for your clients? But more importantly, do you like to have fun? If you answered yes to the above, we are looking for YOU!

Weber Shandwick Canada is seeking a dynamic and motivated Account Director with in-depth consumer marketing experience to help lead some of our biggest accounts, build strong client relationship + drive results.

What does this mean? The Account Director, Consumer, CX role is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all of these factors into strategic briefs and corresponding planning documents to ensure not only client satisfaction, but an exceptional client experience. You would be responsible for working with cross-functional teams in the development and executional oversight of strategic earned media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

PRIMARY RESPONSIBILITIES

• Own responsibilities for executional leadership of multiple client programs, budgets, timeline and plans
• Assist in the development of long-term client plans and program recommendations, developing budgets, generating recommendations and creating presentations
• Drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies
• Proactively drive evolution in account team improvements and the work to exceed client expectations by leveraging industry knowledge and experience
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met
• Serve as the day-to-day client contact for multiple brands
• Build and own productive relationships with multiple stakeholders (e.g. brand managers), interagency teams, and a diverse array of agency colleagues
• Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
• Maintaining profitability of engagements
• Motivating the team by bringing a positive, solutions-focused attitude to everything you do

Qualifications:

You have…

• 7 – 8 years public relations experience
• Agency experience (strongly preferred)
• Are both a creative and a strategic thinker
• Have a track record in client service
• A Bachelor’s degree required

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1 

VICE PRESIDENT – EARNED MEDIA STRATEGY  

 

At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!  
  
If you’re a dynamic media relations maestro with an integrated-marketing mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 

 
POSITION PROFILE 

  

We are currently seeking a Vice President – Earned Media Strategy to join our Integrated Media team in Toronto. We’re looking for a self-starter who is ready to take the lead in driving the agency’s media relations offering forward. As a key leadership position as the Earned Media lead for Canada, this person will lead media relations for several major accounts while establishing best practices, driving growth and developing skillsets across the agency. 

 
The ideal candidate has deep experience in media relations and/or journalism and specializes in earned-first storytelling that drives coverage and impact. They have established connections to top-tier journalists, understand the inner workings of newsrooms, love the thrill of the pitch and are driven by landing that perfect headline. Most importantly, they champion earned-first thinking, lead by example in developing and maintaining media relationships and inspire a passion for pitching. 

 

We’re looking for someone who understands how to break through today’s modern media landscape, while keeping their finger on the pulse of where the industry is heading and how outlets and audiences are evolving. Expertise in healthcare, and a desire to support the work and growth of our healthcare team is a must.

 

This role requires a leader who can motivate a team, tap into their passion and lead with a sense of integrity, honesty and humility – someone who can set the big-picture strategy but isn’t afraid to roll up their sleeves and dive into the work. 

 

Most importantly, we are looking for someone who wants to put their strategic skills to work driving coverage for great brands, is highly collaborative and willing to grow and lead a team doing bold new things.  

 

RESPONSIBILITIES 

• Oversee, participate, and counsel on the strategy and implementation of strategies that drive earned media coverage across traditional, online, and emerging platforms 

• Serve as the primary Canadian earned media lead for major global brands – with a focus on healthcare 

• Collaborate with teams across the agency (e.g., account, creative, social, influencer) to develop powerful integrated approaches for earning attention, advising on the right angles for strong editorial cut through and coverage 

• Ensure the agency maintains top-tier media relationships and is continuously building new ones with emerging media 

• Meet regularly with a strong network of key editors, producers and journalists to uncover proactive opportunities to our clients 

• Advise clients on media strategy development across traditional, online, and other platforms, providing strategic counsel and insightful recommendations  

• Set standards and oversee the production of media materials including media lists, media pitches, key messages, media audits, briefing books, etc. 

• Advise clients on media approach, issues management and media training 

• Oversee media relations training and talent development 

• Lead the media strategists within account teams and act as an inspiring role model to junior talent across the agency. 

 

REQUIREMENTS 

• 12+ years’ experience focusing on media relations and/or journalism 

• Healthcare industry experience 

• Proven media relations skills, including developing strategy, building and maintaining media relationships and pitching and landing stories 

• Experience leading large-scale, integrated activations and campaigns 

• Strong writer and editor – ability to craft messages and story narratives for both corporate and consumer audiences 

• Strong leadership skills – the ability to manage and prioritize multiple work streams and staff 

• Strong presentation skills 

• Must be proactive and flexible, a team player able to work in a fluid environment with changing priorities 

• Proven new business expertise and success 

• Established experience building teams, managing and mentoring junior staff and working collaboratively in a cross-functional setting  

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1