Senior Vice President, Strategic Planning

Chicago, Illinois, United States

Published

02/28/2025

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SVP, Corpsumer Strategic Planning

The SVP of Strategic Planning will be the point person for “Corpsumer” work within TWSC Central market. COrpsumer reflecting the need to lead client and team partnership on relationships that need both corporate and consumer best-in-class work of a connected strategic vision and plan. This person will work to architect powerful business driving communications strategies in partnership with region and NA leadership. The ideal candidate is an experienced insightful thinker who immerses themselves in a category, loves to understand what drives consumers to act and is relentless about finding unexpected insights to drive communications forward. In this role, you will be involved in all elements of brand strategy including creating and analyzing data and market trends, shaping market research, and developing impactful insights and strategies that solve brand challenges.

Responsibilities:

  • Leads businesses with powerful strategic positioning that stretches to both consumer and corporate stakeholders
  • Guides client and internal integration teams to efficiently solve problems and collaborate together effectively
  • Someone who has led powerful earned strategies with internal and client facing stakeholders. Ideas that are earned at the core but built to improve brand strategies.
  • Acquires professional, mature presence in the team and client relationship, and shows strong presentation skills.
  • Proactively identifies potential challenges with the research plan, creative brief, making recommendations for improvement prior to completion.
  • Initiates and helps to execute strategic process, from research plan to creative brief, for approval from more senior leads. Co-leads client projects/ assignments.
  • Mine data, research, and intelligence reports for insights and implications.
  • Develop an immersive understanding of a product or brand’s market dynamics, customer mindset, competitive actions and industry trends.
  • Derive and articulate insights that will drive behavior change.
  • Cultivate strong relationships with staff, internal partners, and clients including counseling junior staff.

Experience Requirements:

  • 10-15 years of experience in Corporate and Consumer strategies and best-in-class idea integration.
  • Understanding of cultural brand strategy with familiarity of work within PR, digital and social media.
  • Expertise in the marketing and communications industry.
  • High level of comfort with research techniques and resources and insight generation.
  • Demonstrated experience with analytics and analyzing data (not necessarily just pulling data but also manipulating it)
  • Clear and compelling presentation skills.
  • Agility in working style – demonstrated ability to work against tight timelines and to work collaboratively.
  • Excellent verbal and written communication with the capability to construct and support arguments.

 

Chicago Salary Range: $162,000.00 – $200,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-PV1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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  • 10+ years of Project Management or Client/Portfolio Operations Experience.
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The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

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Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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  • Management: Meet deadlines and deliver results. Work fast and work well.
  • Interpersonal:Collaborate well, whether it’s in our team, with client or network teams
  • Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.
  • Technical:Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
  • Detail-Oriented:Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
  • Spark:Understand what sets you apart.
  • Growth: Recognizing where you can grow and be open to learning opportunities—enabling our team, agency and clients’ success.

 

What else we’re looking for:

  • Experience in integrated digital marketing strategy and execution
  • Ability to build fully-integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands
  • Understanding of performance marketing tactics focused on results
  • Background in demand gen, lead gen and social media marketing
  • Experience in conducting research of various types such as; market landscape, persona, competitor and content research
  • Experience in development of project plans, calendars, and workflow processes
  • Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
  • Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
  • Strong understanding of digital analytics, measurement and performance-driven insights
  • Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.)
  • Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.