H&M Foundation
Project: The Billion Dollar Collection
Sustainable fashion innovation
The innovations required for a sustainable revolution in fashion already exist, but they still need financial backing. These are small, high-tech industrial plants that are innovating sustainable materials and novel manufacturing techniques.
01The challenge
The fashion industry produces 10% of humanity’s carbon emissions, and according to Fashion for Good, fashion now requires an estimated $30B annual investment to meet its 2030 SDG obligations.
02The solution
We created “The Billion Dollar Collection” for nonprofit H&M Foundation, showcasing the work of 10 such startups that, with the right support, stand the best chance of catalyzing change.
A Virtual Clothing Collection
A fashion designer created a virtual clothing range for each startup; Accenture showcased the value potential, and everything was then packaged for in an attention-grabbing “lookbook” (mirroring the sales style used with fashion buyers). The collection came complete with “price tags” for each garment, symbolizing the support the startups needed to be able to scale.
03The impact
Shaping the fashion industry
The campaign’s clever, futuristic approach attracted international acclaim. More importantly, it attracted support: One of the startups was able to close its €4.6M funding round and begin scaling up its technology immediately.
Gold Lion, Design
Bronze Lion, Direct
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