Vice President, Earned Media Strategy

Senior Vice President, Earned Media Strategy Role (Sports): 

Come join the Brand team in our New York office. If you love brand marketing and have a passion for building campaigns for globally known brands, this is the role for you!

We are seeking:

An experienced and dynamic Senior Vice President (SVP) of Earned Media to lead our earned media efforts for high-profile sports and lifestyle brands. The ideal candidate will be a seasoned media strategist and storyteller with a deep understanding of the sports industry, cultural trends, and the ability to connect brands authentically with their audiences. This individual will oversee a high-performing media team, drive innovative strategies, and act as a trusted partner to both clients and agency leadership.

Core Responsibilities:

1. Strategic Leadership & Media Expertise:
• Serve as the subject matter expert in earned media with a specific focus on sports, lifestyle, and entertainment brands.
• Develop and lead breakthrough earned media strategies that resonate with diverse audiences and align with client goals.
• Build narratives that connect brand priorities to cultural moments, sports events, and fan passion points.
• Be the senior media counsel for clients, addressing challenges, seizing opportunities, and guiding strategic decisions.
2. Client Management & Growth:
• Build and nurture strong client relationships while serving as a strategic advisor and collaborator.
• Identify and deliver proactive media storytelling opportunities to drive client success and unlock account growth.
• Represent earned media expertise in client presentations, vision decks, and strategy sessions with an engaging and persuasive presentation style.
3. Team Leadership & Collaboration:
• Oversee and mentor a team of earned media professionals across pillars, ensuring high standards of performance and collaboration.
• Partner with integrated agency colleagues, cross-office teams, and senior leadership to deliver exceptional results for clients.
• Foster a positive, solutions-oriented team culture that balances a rigorous work ethic with creativity and fun.
4. Executional Excellence:
• Craft comprehensive campaigns that integrate traditional PR, digital, social, and influencer channels to optimize earned media impact.
• Leverage relationships with key journalists, editors, and media outlets across sports, business, lifestyle, and spirits categories.
• Ensure flawless execution of media programs, from sports brand activations to influencer integrations and event-based media campaigns.
5. Crisis Management & Rapid Decision-Making:
• Provide counsel on crisis-related issues, navigating situations with quick, effective decisions and incomplete information.
• Safeguard brand reputation while maintaining credibility with clients and stakeholders.
6. Cultural Engagement & Trendspotting:
• Stay ahead of trends in sports, pop culture, and lifestyle to shape campaigns and position brands at the forefront of the cultural conversation.
• Bring an entrepreneurial mindset, constantly seeking opportunities to challenge the status quo and innovate.

 

Qualifications:

• Experience: 12+ years of experience in media relations, ideally with a significant focus on sports or entertainment marketing; agency experience managing integrated communications campaigns across multiple clients is preferred.
• Leadership Skills: Proven ability to lead large teams, mentor talent, and manage cross-functional teams across cities and offices.
• Media Relations Expertise: Deep familiarity with the earned media landscape, along with strong relationships across media categories, including sports, lifestyle, and business.
• Strategic Vision: Exceptional ability to craft narratives and align media strategies with cultural moments that drive brand relevance and fan engagement.
• Client Service: Track record of exceptional client service, with the ability to effectively counsel senior management at client organizations.
• Executional Skills: Demonstrated expertise in integrated media campaigns, including leveraging social, digital, and influencer-driven channels.
• Problem-Solving: Strong crisis management and rapid decision-making skills.
• Communication: Excellent written, verbal, and interpersonal communication skills, as well as proficiency in creating and delivering compelling presentations.
• Educational Background: Bachelor’s degree in Communications, Marketing, or a related field; advanced degrees are a plus.

 

Why Join Us?
This is a rare opportunity to work with globally recognized sports and lifestyle brands at the intersection of culture and media. As part of our leadership team, you’ll play an essential role in shaping the future of earned media strategy and driving meaningful, culturally resonant campaigns.

If you’re a trailblazing media professional who thrives at the intersection of sports, culture, and storytelling, we’d love to hear from you!

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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Job Title: SVP, Integrated Media Strategy 

Location: New York

Company: The Weber Shandwick Collective 

 

About Us: 

The Weber Shandwick Collective is a leading global communications and marketing solutions firm that partners with clients to drive impact and create meaningful connections. We are committed to pushing the boundaries of creativity and innovation, and we are seeking a dynamic and experienced Integrated Media Lead Growth Lead for North America to join our team. 

We are at a pivotal moment where we have built capabilities and gathered talent which is creating distance between us and competitors in the marketplace. We have the answers to many of the questions clients are asking: how do we shift strategic investment to influencer marketing? How can we systematically drive cultural relevance for our brands? We are seeking a senior and dynamic marketer who will continue to help us continue our success.  

 

Position Overview: 

As an Integrated Media Strategist, you will play a pivotal role in shaping and driving the integrated media strategy across our diverse portfolio of clients. You will design and oversee integration across earned media, social media, influencer marketing, and paid media. With close ties to our analytics, insights, and the product development teams who manage our tech stack. This is a leadership role that requires strategic vision, cross-functional collaboration, and a deep understanding of the evolving media landscape. 

 

Strategic Leadership: 

• Collaborate with executive leadership to set the strategic direction for integrated media services within North America.  
• Lead cross-functional teams across influencer, social and earned media. Including dedication to one or more anchor account(s) on complex, integrated assignments.  
• Collaborate with other departments and holding company partners to leverage cross-functional expertise and deliver holistic integrated media strategies that align with client objectives and drive measurable results. 
• Stay abreast of industry trends and emerging technologies to ensure our media strategies remain cutting-edge and effective. 
• Foster and maintain strong relationships with existing clients, ensuring their evolving needs are met and exceeded. 

 

Team Leadership: 

• Manage and mentor a cross-functional team of influencer, social and earned media specialists, fostering a culture of collaboration, innovation, and excellence. 
• Provide guidance and support to team members, encouraging professional growth and development. 
• Oversee resource allocation and project management to ensure efficient and effective delivery of services. 

 

Qualifications: 

• Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred. 
• Minimum of 8+ years of experience in integrated media, with a proven track record of leadership. 
• Strong understanding of the media landscape, including earned media, social media, influencer marketing, and paid media. 
• Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels. 
• Demonstrated ability to lead and inspire cross-functional teams in a fast-paced environment. 
• Strong analytical skills and experience with performance measurement and optimization. 
• Proven ability to develop and maintain strong client relationships. 

 

Why Join Us? 

Be part of a leading global communications firm with a commitment to innovation and creativity. You’ll work with a diverse and talented team of professionals who are passionate about driving impact. 

You’ll have an opportunity to shape the future of integrated media strategies for top-tier clients across North America. 

Competitive salary and benefits package, with opportunities for professional growth and development. 

If you are a strategic thinker with a passion for integrated media and a track record of leadership and innovation, we invite you to apply for the Deputy Integrated Media Lead, North America position at the Weber Shandwick Collective. Join us in shaping the future of communications and marketing. 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick is seeking a Manager to join our Integrated Media team within our Healthcare Practice.

 

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Healthcare Practice who is enthusiastic about media outreach and pitching, building relationships with media, and has a passion for healthcare innovation. As a Manager, you will have the opportunity to work on various top tier brands in various healthcare categories, including high science, health and wellness and consumer health.

What You Will Be Doing

• Develop a strong understanding of the client’s business and target audience, and work with sr. media members, account leads, strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans, briefing documents and proposals that take an integrated approach to driving awareness with target audiences
• Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
• Proactively seek relationships with journalists on behalf of clients
• Serve as a role model to team members and guide junior team members to drive results
• Participate in client calls and provide integrated media updates and counsel to clients
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business as needed

 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships with internal team members at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical client and talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues

 

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant health/wellness experience
• Media relations experience

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California Salary range: $82,000 – $92,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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