Senior Content Strategist

Account Director, Social Strategy

Have you ever been accused of being Extremely Online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as a part of a comprehensive integrated media approach? Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that ‘a ha’ moment for clients? Do you get excited about sharing data-driven insights with clients to inform future social media strategy? Are you a resourceful and proactive digital communicator that ‘gets’ marketing but approaches client challenges with an earned first mindset?  

If so, we’re glad you’re here and keep reading! Weber Shandwick is currently seeking a Director, Social Strategy to join our team in Chicago. This motivated collaborator will bring their ✨passion✨ for all things social to our high-performance, collaborative team. As a Director you will work closely with both senior and junior staff members across teams to provide sound digital counsel and manage day-to-day work.

This is a client-facing role so the ability to work with all types of people is really important. 

Who Are We Looking For? 

Hello? Is it you that we’re looking for? The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Yawn. Doesn’t that sound terrible? Really, we want someone who can dive in, enjoy the work, and wants to get stuff done while helping to continually improve the processes while they do it. Successful candidates typically have a solid digital communications, marketing or integrated communications background and with a mix of experience across client campaigns. Read: you’ve worked with lots of different types of clients and you’re excited about a range of industries. You must have exceptional project management skills, have a TikTok worthy level of organization (did your friends envy your desk set up and note taking prowess in college?) and want to be involved in all aspects of the work we do, from helping to build social strategy to helping us execute it flawlessly. 

POV: You’re our new Director, Social Strategy 

 On any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, researching the latest trending sounds on Instagram Reels or even helping to launch a podcast. In the morning you may be the one explaining the FYP to a client, in the afternoon compiling a report on Instagram content performance, and end the day learning about generative AI directly from some of our leading subject matter experts at Weber Shandwick. Each day may be a little bit different but every day you will work hard doing something you love with some really cool clients.

TL;DR – you LOVE social, you speak internet, are a versatile up-and-coming social media leader and are eager to gain more experience working at one of the largest agencies in the world in our beloved nation’s capital. 

RESPONSIBILITIES 

This is what you can regularly expect your work to look like. 

• Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs
• Educate clients and colleagues about emerging trends, platforms and best practices
• Implement digital engagement campaigns for top-tier clients
• Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy
• Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways
• Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed. You know how to appropriately engage with clients and can confidently communicate with clients in both written communications, virtually via Microsoft Teams or IRL.  
• Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met
• Support new business development efforts in pitch development and presentations 

 

REQUIRED QUALIFICATIONS 

We think you will be most successful with this background but if this isn’t quite you and the role speaks to you, we encourage you to apply. 

• 6-10 years in digital communications and marketing positions in roles focused on social media
• Experience supporting large clients or organizations driving innovative social media programs
• Deep expertise in social media, including content formats, available ad targeting and analytics capabilities
• Experience working closely with several types of teams such as creative, strategy, media planning and PR
• Familiarity and comfort working with senior-level stakeholders and clients
• A keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries
• Knowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clients
• Ability to manage multiple projects at various stages simultaneously
• Ability to work in a fast-paced, highly collaborative, multi-disciplinary team  
• Resilient mindset, deep curiosity and a healthy sense of humor (heavy on the humor) 

SKILLS 

This is what you need to know and be able to do with confidence in this role. 

• Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms’ native analytics offerings.
• Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more.
• Superb research skills with the ability to conduct desk research independently and quickly learn new research tools to inform client and internal briefs (read: you can effectively search something on Google and discern reputable sources and learn new tools that can help you supplement your research)
• Top notch written skills, able to write engaging short form social content with a bonus if you have experience writing longer form content
• A strong comfort level with Microsoft Excel and Microsoft PowerPoint; You don’t have to be an expert, but you need to be comfortable creating client-ready deliverables in both
• A clear communicator and persuasive presenter both virtually and IRL
• Ability to think strategically about the development of social media programs and how to use social platforms effectively
• Demonstrated success translating client needs into workable plans/projects
• Strong organizational, time management and project management skills
• Ability and desire to quickly learn new systems and tools
• Self-motivated, entrepreneurial and endlessly curious 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $95,000 – $125,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Manager, Social

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it! 
 
If you’re a dynamic leader with a passion for social media, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 
 
POSITION PROFILE 
 
We are currently seeking a Senior Manager to join our Social Media team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. 

With 5-7 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration. 

 
RESPONSIBILITIES 
 

• Understanding and applying best-in-class social (organic and paid) practices and platform capabilities 
• Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals 
• Managing always-on social accounts, including creating and managing social media content calendars and execution 
• Conducting landscape and social listening research to identify content, creative and strategic opportunities 
• Overseeing social content development including working with the in-house content team 
• Leading day-to-day social media client relationships, including presenting recommendations and building trusted partnerships
• Mentoring and overseeing junior team members, providing guidance, feedback and development opportunities
• Developing and leading end-to-end social-first influencer campaigns 
• Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle 
• Utilizing social listening tools to conduct audits and develop reports and campaign monitors 
• Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios 
• Assisting in digital education and training programs for the wider agency 
• Educating agency on best practices in the social media and digital space, proactively sharing knowledge and updates 
• Assisting with new business proposals 

  

REQUIREMENTS 

• 5-7 years related professional experience 
• Strong understanding of the social media, digital marketing and influencer landscape 
• Experience working across both consumer and corporate sectors, with the ability to adapt strategies for distinct audiences
• Agency experience a plus
• Strong analytical and strategic mindset
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• Experience with social analytics and monitoring tools such as Google Analytics, Adobe Analytics, Khoros, Sprout, etc.
• Experience preferred with influencer management tools, such as Lefty, Upfluence, Traackr, Tagger or CreatorIQ
• Experience preferred with social listening tools, such as Talkwalker, Brandwatch, Meltwater, Hootsuite, or other widely adopted services
• Experience preferred in setting up paid campaigns on major platforms (Meta, LinkedIn and TikTok)
• Experience with all major social platform analytics (organic and paid)
• A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred
• This is a hybrid role tied to our Toronto office. 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

 

Salary range: CAD 79,000 – CAD 95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Whether clients are reimagining campaigns, reshaping reputation or redefining workflows, we fuse technology and culture to transform modern communications.

A core capability within Weber Shandwick, Weber I/O partners with ambitious leaders to unlock the full power of tech, data and AI. Built for today’s complexity, we deliver solutions where intelligence, innovation and cultural fluency converge—unleashing real outcomes, with velocity.

Core service areas include intelligence, experience, performance and AI Acceleration.

For the latter, we help organizations integrate, scale and activate AI solutions that drive real change. From agentic orchestration, industry-first pilots and scenario planning to machine readability intelligence, change management and organizational design, we balance cutting-edge tech with people first-strategies.

Our AI Acceleration work is central to the firm’s Agency of the Future commitment, with real opportunity to learn, create and collaborate. The Senior Associate is a key role on the team, working closely with Weber I/O leaders and Associates, Halo development team members and TWSC teams across our diverse client portfolio.

Are you excited by the possibilities of new AI platforms and how they’re reshaping the way we work? Curious about the intersections of people and tech? This role digs into emerging technologies—and how we can use them to push our work, and ourselves, forward.

What you’ll do

• Design + demo AI augmented workflows. Create demos and content for client workshops, meetings; learn and apply user experience approaches to new technologies and platforms. Apply client-relevant workflows and goals to strategic scenario planning research, refining and augmenting in partnership with I/O team members and TWSC colleagues.
• Advance agentic workflows. Collaborate with an integrated team to conceive of, develop, test, refine and document new AI agents, pilot model workflows and help evolve Halo, our secure AI workspace. Support SMEs in development of bespoke agents to support their unique workflows. Analyze Halo and Agent usage, recommend additions and refinements, develop resources to support agency-wide adoption.
• Activate + Extend AI + You curriculum. Actively support design and delivery of TWSC’s global applied learning program. Includes leveraging agentic workflows to create bespoke training materials, promotional assets and internal comms; active and ongoing community engagement, including content generation; session prep, production and sometimes presentation; and close liaison with integrated I/O team, internal comms, agency SMEs.
• Monitor, test and assess new platforms, tools and workflows to evaluate their potential relevance for communications and marketing. Spot signals, experiment with and prototype nascent technologies, and exercise creative freedom to build new worlds and assets across novel platforms. Actively contribute to discussions about the applications and implications of AI on our work
• Support priority I/O initiatives and projects. Jump into other I/O priorities including client projects, research synthesis, innovation sprints, external visibility efforts when extra lift is needed.

Must-have skills

• 1–4 years of experience in AI, communications, digital innovation or adjacent fields.
• Hands-on experience with AI platforms (including text-, image- and video-generation, deep research, cultural insight tools), social platforms and online communities, and excitement to keep learning as they evolve.
• Excellent research and writing skills, with ability to distill complex inputs
• Strong communications and collaboration skills—we work and solve as a team and everyone has a voice.
• Openness to feedback from mentors and peers, and readiness to contribute your own perspective to our shared growth.
• Organized and adept at time management to balance quick-turn and long-term projects.

You’ll thrive here if you

• Treat change as your natural environment, adapting with curiosity and discipline as new platforms, priorities and ways of working arise.
• Are immersed in, and energized by emerging tech—its possibilities and implications—and can translate it into clear, plain English.
• Believe in the power of secure, responsible AI—and have ideas for demonstrating it daily.
• Think and act on the fly, shifting smoothly between independent work and collaborative team projects.
• Bonus if you enjoy deconstructing and reconstructing technology—or anything, really—just to see how it works and improve on it.

Our Weber I/O team is future-leaning but grounded, legit curious and pragmatic. We celebrate makers and breakers. We ask hard questions, listen to everyone’s POV, make calls and move fast. And we love digging into nascent platforms and figuring out how best to put them to work on our clients’ behalf. If that’s your energy, let’s talk!

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $70,000 – $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1