Copywriter

Director, Influencer Analytics

Influencer marketing has evolved beyond sponsored posts and brand mentions and is now a strategic lever for full funnel brand activations, performance, and cultural relevance. In this role, you will lead our agency’s influencer analytics function, reporting directly into our SVP of Analytics who will guide your progression. You will turn complex data into powerful narratives that shape influencer strategies and demonstrate true impact to clients.

You will be responsible for architecting how we measure influencer effectiveness at scale, guiding both real-time optimization and long-term program strategy. Your work will not only fuel client success but also set standards across the agency for how we define, track, and benchmark influencer performance. You will lead a cross-office analytics taskforce, formalize internal tools and frameworks, and drive consistent measurement across a wide range of verticals and platforms.

Successful members of our team have a passion for emerging tech and influencers, are culture mavens, bring a data-driven approach to decision-making, have the courage to speak truth to power, and can transcend their own biases to make objective judgments.

We’re looking for someone who thrives in fast-paced agency environments, has strong command of social and influencer data, and brings a future-focused mindset to how creators are evaluated. This is a leadership role that sits at the intersection of marketing, data, and storytelling.

You will play a key role on our team, leading the development of analytics-driven projects crossing multiple geographies and issues and helping to mentor and grow the skill sets of emerging talent in our practice.

You must be an excellent communicator, strategic client counselor and prepared to “roll up your sleeves” and stay close to the work. 

Responsibilities

• Be the subject matter expert in influencer marketing analytics, providing guidance and strategic insight to internal teams and clients while also able to explain nuances of analysis to more junior staff.
• Collaborate with account, strategy, and creative teams to ensure influencer analytics are embedded at every stage of the campaign lifecycle.
• Develop and deploy a standardized toolkit for influencer measurement, including scorecards, dashboards, and data collection protocols.
• Design and own measurement frameworks that capture full-funnel impact of influencer campaigns — from reach and engagement to sentiment, brand lift, and conversion.
• Create and deliver pre-campaign baselines, post-campaign, quarterly, and year-end reports that provide performance insights, business implications, and clear storytelling and actionable ideas for executive audiences.
• Lead the agency’s Influencer Marketing Analytics Taskforce, driving alignment across North America on methodologies, tools, and reporting approaches.
• Contribute to the development of advanced models and methodologies, such as ROI forecasting, attribution frameworks, and creator value modeling.
• Partner with Project Management (PM) and Operations (Ops) to understand team allocations and profitability of billable work for each project, work alongside team leads on optimizing resourcing across billable projects and new business

Qualifications

• Strong interest in the creator economy, platform evolution, and the cultural impact of influencers.
• Demonstrated expertise and experience translating data and research into strategic insights and recommendations.
• 5+ years of relevant full-time experience, with at least 4 years in influencer marketing analytics, social data, or digital measurement within an agency environment.
• Demonstrated expertise in designing measurement frameworks, performance benchmarking, and campaign optimization for influencer programs.
• Strong proficiency in data analysis and visualization; experience with Tableau, Power BI, Excel, or Google Data Studio preferred. Experience with SQL, Python, or R is a plus but not required.
• Desire and capacity to take ownership of workstreams, manage fast deadlines and agile deliverable processes, nurture client relationships, collaborate with diverse teams.
• Work well within highly collaborative, multidisciplinary teams.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $110,000 – $140,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Account Director, Client Experience, Healthcare

The Account Director will have proven leadership and client service skills, and experience managing integrated global communications programs. The candidate will be the day-to-day contact for clients, manage communications across a cross-functional agency team as well as client team, and support flawless execution in the most efficient and productive way. They will display personal ownership and accountability for client engagement, with the ability to cultivate and nurture long-term partnerships and client satisfaction.

 

PRIMARY RESPONSIBILITIES:

• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, etc.) to deliver on client plans
• Act as effective, two-way translator between clients and teams, actively counseling development of work in the best interest of all parties
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Manage workstreams with a focus on running data and regulatory milestones and overseeing junior staff
• Have ownership of client financials and profitability
• Coordinate integration with other agency partners
• Successfully navigate conflicts across internal stakeholders, clients and agency partners
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Actively participate in agency development and assist with new business

MINIMUM REQUIREMENTS:

• 6-8 years of relevant global healthcare communications agency experience
• Ability to translate client needs into workable plans/projects
• Strong project management skills and attention to detail
• Experience managing high-performing teams; mentoring team members
• Confident presenter and persuasive speaker
• Financial acumen in the areas of budgeting, billing and staffing
• Minimum: Bachelor’s Degree

PREFERRED REQUIREMENTS:

• Strong decision-making skills
• Ability to multi-task in a deadline-oriented, fast-paced environment
• Collaborative team player
• Exceptional judgment when working with clients, teams and vendors
• Self-motivated, entrepreneurial, and endlessly curious

Benefits Statement

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Manager, Influencer Strategy

Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in Central across one of our key locations (Chicago, Detroit, St. Louis, Minneapolis, Dallas). We are looking for a candidate with 3+ years of experience.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• Thinking: Intellectual curiosity and creativity are a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
• Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.
• Knowledge: Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.
• Measurement and Analytics: Track & report influencer performance against campaign KPIs, translate results into insights on brand impact and health, and highlight optimizations that drive stronger outcomes.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for day-to-day executional of multiple client programs, budgets, plans
• Support & elevate to daily client contact, serving as a trusted resource and advisor
• Coordinate with cross-functional teams (strategy, creative, integrated media specialists, influencer), ensuring flow and alignment on deliverables
• Translate tactical assignments into clear action steps for support teams, tracking progress against agreed strategy
• Draft messaging and support influencer strategy development, contributing ideas and research
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
• Partner with CX and Project Manager counterparts to help manage program and project budgets

• Demonstrate financial acumen in the areas of budgeting, billing and staffing; accurately track hours, expenses, and billing codes; support staffing allocations

Influencer Strategy & Execution

• Leverage agency tools and processes for influencer identification, contracts, and measurement, ensuring consistency in use
• Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both consumer and brands (bonus if you like cards)

• Contribute to influencer strategies with research, benchmarking, and tactical recommendations

• Research, vet, contract and manage relationships with influencer talent

• Draft and compile influencer briefing materials for internal and client review

• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies to completion, including day-to-day deliverables under senior team guidance
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

• Handle daily client communications on defined projects and escalate as needed

• Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

• Serve as a key participant in client meetings and presentations on defined workstreams
• Draft, proof and edit client related documents and ensure accuracy in deliverables before senior review
• Manage support team resources and deliverables around major campaigns and product launches

Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $67,000 – $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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