Vice President, Integrated Project Management

Weber Shandwick is currently seeking a Freelance Senior Vice President to join its Public Affairs teams to play a central role with new and longstanding clients.

Candidates should demonstrate a proven track record of leading external communications, including working directly with senior-level clients/stakeholders to shape strategies and messaging. The ideal candidate will have a thorough understanding of the U.S. political landscape at the federal, state and local levels, as well as the intersection of earned, paid and owned media, including through experience working for elected officials, candidates, or campaigns.

The candidate will also understand the expectations on the private sector to lead – alone, or in partnership with government – to solve important national and global challenges, such as climate change and rising inequity.

Candidates must be driven, poised and team-oriented, with a demonstrated ability to learn issues quickly and communicate effectively with internal and external audiences. They must possess exceptional judgment when working with team members, client contacts and vendors, including legal and government relations partners, and experience managing teams and supervising individuals.

PRIMARY RESPONSIBILITIES

• Design and implement purpose, public affairs and issue advocacy campaigns on behalf of corporate, non-profit, coalition and trade association clients, including in highly-regulated industries
• Serve as a primary client contact responsible for strategic counsel, management of account deliverables and deadlines
• Develop, oversee and execute corporate reputation, stakeholder engagement and integrated marketing and communications programs and campaigns, including but not limited to: data and analytics, strategic planning, formative research, message testing, creative concepting and production, earned, paid and owned media
• Manage cross-functional teams, providing leadership, direction and guidance to ensure we deliver our best work and exceed client expectations
• Create opportunities for team members to learn and grow – promoting and retaining a collaborative, inclusive work environment conducive to success
• Provide oversight of budget, multi-agency and vendor contracting, timelines and reporting
• Serve as a key senior member of the social impact and public affairs teams, contributing to ongoing business development, management and coaching of junior team members and inspiring emerging leaders in our agency

 DESIRED SKILLS & EXPERIENCE

Basic Qualifications

• Bachelor’s Degree
• 10+ years related professional experience

Additional Qualifications – Success Factors

• Integrated communications and political/legislative experience
• Experience managing significant client programs, cross-functional teams and integrated campaigns
• Significant media relations experience and contacts
• Fluent in national, business, and political media, as well as digital strategy and social media
• Can turn ideas into workable plans, while anticipating client and team needs
• Ability to work in, motivate, and mobilize fast-paced, highly collaborative, multi-disciplinary teams
• Proactive self-starter and problem solver with meticulous attention to detail
• Effective oral and written communication skills
• Resilient mindset, deep curiosity and a healthy sense of humor

Salary range: $135.00 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Manager – B2B Marketing, Digital

Weber Shandwick – Baltimore

 

Weber Shandwick is seeking a talented Senior Manager, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.

 

Working in our hybrid model – a mix of remote and onsite work – you’ll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC—embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency’s South business unit, including Atlanta and DC.

 

On any given day, you’ll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast. You’ll bring a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns.

 

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let’s talk!

 

RESPONSIBILITIES

• Develop and implement integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs
• Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles
• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences
• Serve as a lead business marketing strategist for key clients and internal teams
• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects 
• Inform the development of creative and editorial assets to resonate with clients’ priority audiences and ensure channels are being used in high-value ways
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing 
• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy

 

QUALIFICATIONS

• 6-8 years’ experience within the digital communications and marketing industry with a strong understanding of integrated strategies  
• Previous experience with a digital marketing or digital agency strongly preferred
• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals
• Strong experience with both large-scale and start-up business environments preferred

• Proven expertise in B2B and/or integrated digital campaigns
• Background in demand gen, lead gen, sales enablement, ABM and email marketing
• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot)
• Experience working with creative and/or technical teams
• Outstanding written and verbal communication skills
• Familiarity and comfort working with senior-level clients as well as integrated agency teams

 

 

More on the Essentials:

• Thinking:Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity.
• Communication: Speak, write and edit succinctly and compellingly.
• Storytelling:Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next.
• Management: Meet deadlines and deliver results. Work fast and work well.
• Interpersonal:Collaborate well, whether it’s in our team, with client or network teams
• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.
• Technical:Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
• Detail-Oriented:Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark:Understand what sets you apart.
• Growth: Recognizing where you can grow and be open to learning opportunities—enabling our team, agency and clients’ success.

 

What else we’re looking for:

• Experience in integrated digital marketing strategy and execution
• Ability to build fully-integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands
• Understanding of performance marketing tactics focused on results
• Background in demand gen, lead gen and social media marketing
• Experience in conducting research of various types such as; market landscape, persona, competitor and content research
• Experience in development of project plans, calendars, and workflow processes
• Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
• Strong understanding of digital analytics, measurement and performance-driven insights
• Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.)
• Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Editor, Enterprise/Corporate/Technology – New York 

Editor, Corporate/B2B/Technology – New York – We are seeking a dynamic and motivated writer, editor, and content strategist to join our team to deliver high-impact work for major Corporate, Technology and other B2B clients.

This role partners closely with internal teams and clients to define business objectives and develop comprehensive content strategies across a variety of channels, including social, that drive results. The ideal candidate thrives on crafting strategic, creative stories under deadline and demonstrates expertise in digital storytelling across earned, owned, and paid media. Special consideration will be given to candidates with experience in LinkedIn content and executive communications.

The Ideal Candidate Would Have:

• 3-5 years of editorial experience at a media, publishing, or corporate communications company
• A proven track record of meeting daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• Strong editorial judgment and a keen sense for business news and trends
• Experience writing, reporting, and interviewing in a B2B or corporate context
• Ability to develop content strategies, set goals, define target audiences, perform research and competitor audits, select channels, and build editorial calendars
• Experience generating creative story ideas and executing them across formats, including client websites and social media accounts
• Ability to write sharp, engaging copy on a variety of business topics, tailored for different audiences and content types
• Knowledge of multimedia storytelling and digital publishing best practices
• Ability to work autonomously, make sound decisions, and raise concerns proactively
• Strong communication skills for effective collaboration with clients and internal teams
• Experience with web publishing, asset management, and content management systems (WordPress, Expression Engine, etc.)

Bonus: Experience creating LinkedIn content and executive communications for senior leaders

What You Will Do:

• Analyze client objectives and audiences to determine the most effective content channels and formats
• Create editorial workflows, develop content calendars, and report on content performance
• Generate and produce content packages, including blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts, and whitepapers
• Edit and oversee editorial calendars for websites and social channels
• Edit stories from team members and freelancers for publication
• Write short-form copy for social posts, with a focus on LinkedIn and executive communications
• Publish content in CMS platforms such as WordPress
• Manage analytics and reporting on web content

Contribute story ideas and execute them across digital platforms

• Coordinate with other departments, including art, media buying, and social media teams

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $66,300.00 – $80,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1