Administrative Assistant

Senior Manager, Integrated Media (MEDIA & INFLUENCER RELATIONS, TECHNOLOGY)

If you’ve got a passion for PR, a pulse on Canada’s evolving technology landscape, and in-depth experience with enterprise tech and/or telecom brands – here’s an opportunity to grow your career at a forward-thinking, award-winning integrated communications agency.

Weber Shandwick Canada is currently seeking a Senior Manager to join our Integrated Media team in Toronto. You’ll work with some of the most innovative companies shaping Canada’s digital future, developing and executing integrated earned, owned and paid campaigns that position them at the center of business, innovation, and policy conversations. You love the thrill of the pitch, building strong media and influencer relationships, and translating complex topics like AI, cybersecurity, cloud and 5G into compelling, accessible stories. You’re equally comfortable navigating the business press, national newsrooms, and tech trade media.

With 4-6 years of experience across the traditional media, influencer and digital/social landscapes, you’ll work within integrated account teams to create powerful campaigns that drive meaningful and measurable results.

Responsibilities:

• Help develop and execute innovative and award-winning integrated PR campaigns for major brands
• Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
• Develop strategic messaging and provide counsel for clients’ issues and reputational risks
• Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
• Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development
• Assist in the development and coaching of junior team members
• Actively participate in agency development and assist with new business

KEY QUALIFICATIONS:

• Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
• Strong understanding of the overall media and social media landscapes
• Experience working with technology and/or telecom clients 
• Established media relationships and examples of past success
• Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• Ability to work effectively with integrated agency teams
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: $79,000 – $95,000 
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Job Summary

Weber Shandwick is seeking a dynamic and motivated Junior Art Director to join our growing creative team. We are looking for someone with the right combination of self-motivation, conceptual approach, and the artistic skills necessary to create, sell and execute impactful ideas for our clients. You will be creating videos, social content, activations and experiences for our clients. A passion for type and design, the ability to visually convey your ideas through beautiful comps, and an appreciation for brand consistency must be in your DNA.

RESPONSIBILITIES

• Develop original concepts with the intention of sparking conversation and engagement in media
• Collaborate with copywriters, producers, creative directors and other team members to flesh out the creative development of your executions
• Create designs and layouts, establishing the look/tone/feel for campaigns and executions, and convey ideas through well-designed presentations
• Translate video story ideas into visual sequences through storyboards, mood boards, etc.

• Present your own creative work internally to teammates
• Assist creative leads in organizing, attending and directing external agency partners in still and video production
• Ensure all creative adheres to brand guidelines
• Maintain strong working knowledge of product features and benefits
• Incorporate feedback from Creative Directors, teammates and clients with precision and a positive attitude

QUALIFICATIONS

• Must have a portfolio (may include spec work, college work and design examples)
• Ability to work quickly, efficiently, and accurately within all required aspects of the Adobe Creative Suite (Photoshop, InDesign, Illustrator) as well as presentation software such as Keynote and PowerPoint
• Familiarity with After Effects, Figma and/or Sketch

• Ongoing drive to understand emerging techniques, trends and philosophies in design, technology, interaction and social media

• Willingness to push creative boundaries
• Able to prioritize and manage own time

• Work well across various teams
• Art education in advertising design and conceptual thinking is preferred

MINIMUM REQUIREMENTS

• Strong decision-making skills
• Aptitude for being well organized
• Ability to multi-task and perform in a fast-paced, deadline-oriented environment
• Resourceful, entrepreneurial and inclusive

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Manager, Analytics

You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.

As the core team of global communications powerhouse Weber Shandwick, we are leveraging leading edge data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world’s most important digital, social and e-commerce platforms.

Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace’s current and future needs.

We Are Seeking:

We are seeking a strategic thinker with a strong analytical mind to help pull and analyze data, and extract deep insights using the approaches, systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.

The Senior Marketing Analyst will join the team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.

The position will directly report to and work with the Toronto office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick’s largest and most important client relationships.  

What You Will Be Doing:

• Work with Global Intelligence teammates to create visually compelling reporting and insights that allow client to easily evaluate communications, media and/or site performance relative to business objectives.
• Team up with data scientists and senior intelligence leads to develop reporting, articulating insights and building narratives that move internal and external audiences to act on our recommendations.
• Leverage a variety of descriptive and inferential statistical methods to analyze data from multiple online sources.
• Collaborate closely with cross-functional teams to infuse all aspects of the work with data-driven insights and measurement.
• Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Domo, Google Data Studio, Tableau, etc.
• Interrogate multiple sources of information/data to look for trends within social and earned media, using tools such as Talkwalker, Cision, Brandwatch, Quid, and Trendkite.
• Partner with cross-functional teams to design and execute media and siteside A/B tests.
• Manage reporting tasks and data flows for media, site and social listening insights and reporting.
• Evangelize the use of data to inform decision-making at all levels internally and externally.
• Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
• Educate non-technical account team members on key requests and analysis process.
• Manage and build relationships with clients and internal client experience teams
• Participate in business development activities

Basic Qualifications

• Strong interest and capacity to translate data and research into strategic insights and recommendations
• Passion for working with data and deriving insights to answer client business questions.
• Experience with social listening tools such as Talkwalker, Quid, Brandwatch, and Trendkite is a plus.
• Experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
• Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
• Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python is a plus.
• Bachelor’s degree with major in business or STEM preferred, Masters is a plus.
• 4-5 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
• Ability to work independently and in an integrated team setting.
• Strong communication (written and presentation) skills.
• Commitment to learning and the drive to take initiative.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 85,000.00 – CAD 105,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1