Associate, Earned Media

Senior Manager – Media Monitoring and Reporting

 POSTION PROFILE

Our Toronto office is looking for a Senior Manager – Media Monitoring and Reporting, who is a seasoned public and media relations consultant responsible for providing strategic leadership and counsel over media monitoring and reporting across the agency. The ideal candidate will have experience in reporting and monitoring media across multiple channels in fast-moving situations, familiarity with media reporting analytics, high attention to detail and program execution as well as comfort talking to and counseling clients. 

PRIMARY RESPONSIBILITIES

• Oversee the real-time monitoring of traditional and digital media, including social media, news websites, and broadcast media, for multiple clients.
• Provide counsel/strategic direction related to media monitoring and reporting programs and related work
• Manage and mentor a rotating team of monitoring and reporting staff, ensuring high-quality performance and effective communication.
• Develop and deliver training programs and resources to enhance team capabilities in media monitoring and analysis.
• Prepare and deliver clear, concise, and actionable reports to client teams to inform decision-making, including during crises and major events. 
• Collaborate with client account teams to ensure alignment in crisis response strategies and deliverables.
• Participate in crisis simulations and drills to ensure client readiness and effectiveness.
• Work directly with clients to resolve problems
• Support broad analytics and performance measurement tasks across the firm, working with the data and measurement teams
• Act as a liaison between the monitoring team, client account teams, and senior leadership, providing regular updates on media coverage and public sentiment.
• Support the development of KPIs to maximize media relations impact 
• Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
• Highlight results, measuring success and promoting wins and key learnings to client

 

CORE REQUIREMENTS

• Demonstrate end-to-end expertise in media monitoring and reporting, including: 
• Working knowledge of and comfort with media monitoring tools and technologies
• Measuring and optimizing media performance in real time
• Understanding of reporting across paid, owned and earned
• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources 
• Ability to counsel clients on media results and present reporting in a convincing manner
• Strong team leadership abilities 

BASIC REQUIREMENTS

• Public relations or communications experience of approximately 6-7 years
• University degree in Public Relations, Communications, Social Science or related field
• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders 
• Strong written and verbal communication skills in English (French an asset)
• Strong negotiation, presentation, collaboration and problem-solving skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Toronto Salary range: CAD 79,000 – CAD 95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

COORDONNATEUR PRINCIPAL ou COORDONNATRICE PRINCIPALE – RELATIONS AVEC LES MÉDIAS (SOINS DE SANTÉ)

Weber Shandwick est actuellement à la recherche d’un coordonnateur principal ou d’une coordonnatrice principale bilingue pour se joindre à son équipe en pleine croissance dans le domaine des soins de santé à Montréal.

Nous voulons recruter une personne possédant un bon esprit d’équipe qui saura nous aider à transmettre à nos clients des messages convaincants en misant sur des stratégies novatrices et intégrées, axées sur les expositions médiatiques gagnées, détenues et achetées. La personne qui occupera ce poste doit travailler depuis deux ou trois dans une agence ou un domaine connexe, idéalement en communication dans le secteur de la santé, et posséder une expérience de la gestion des médias et des éléments de programmes numériques. Elle devra participer à l’élaboration et à la mise en œuvre de campagnes de mobilisation pour divers clients du secteur de la santé, notamment des sociétés pharmaceutiques, des fabricants de dispositifs médicaux, des organismes de défense des droits des patients et d’autres organismes du domaine des sciences de la vie ou de la santé.

Si les relations publiques dans le domaine de la santé vous passionnent, c’est l’occasion pour vous de propulser votre carrière au sein d’une agence de communication intégrée, avant-gardiste et primée, qui est une référence à l’échelle mondiale.

Voici quelques-unes des responsabilités de ce poste :

• Apporter une aide pour élaborer et exécuter des campagnes de relations publiques intégrées, novatrices et primées pour de grandes marques de soins de santé canadiennes et mondiales.
• Soutenir l’élaboration et l’exécution de stratégies pour les médias et les créateurs et créatrices de contenu (objectifs, cibles médiatiques, angles d’approche et techniques de sensibilisation), avec la collaboration et le soutien de spécialistes en relations avec les médias.
• Établir des relations avec les médias et les créateurs et créatrices de contenu pour donner vie aux histoires de notre clientèle en faisant appel à des voix crédibles et dignes de confiance.
• Trouver de nouveaux débouchés et de nouvelles plateformes, ainsi que des moyens créatifs de propulser les messages dans le but d’obtenir une exposition médiatique organique pour notre clientèle.
• Surveiller les médias, comprendre les enjeux sectoriels qui touchent directement ou indirectement notre clientèle, puis analyser et dégager des informations pertinentes à partir de la couverture médiatique et des conversations sociales.
• Surveiller les enjeux et participer à l’élaboration de messages stratégiques face aux risques potentiels d’atteinte à la réputation de notre clientèle.
• Veiller à l’élaboration et au suivi d’indicateurs de rendement clés pertinents pour mesurer le succès des campagnes et le rendement de l’investissement pour nos clients.
• Participer à des initiatives, des séminaires et des réunions au sein de l’agence afin de favoriser l’apprentissage et le perfectionnement professionnel.

 Principales qualifications :

• Posséder de deux à trois ans d’expérience, idéalement dans une agence, dans le domaine des communications ou du marketing (de préférence dans le secteur de la santé).
• Posséder une bonne connaissance du numérique et de l’ensemble des médias et des réseaux sociaux.
• Avoir la capacité démontrée de susciter une couverture médiatique et des conversations au nom de marques, d’organisations, d’entreprises ou d’autres institutions.
• Connaître les bases de données sur les médias et/ou les créateurs et créatrices de contenu, ainsi que les outils et les ressources des journalistes.
• Avoir un style de travail bien organisé, avoir de la motivation et faire preuve de résilience face aux échéanciers, aux demandes et aux livrables en constante évolution.
• Posséder de solides compétences en communication écrite et orale, en présentation, en collaboration et en résolution de problèmes.

 Weber Shandwick Collective reconnaît que votre santé et votre bien-être sont une priorité. C’est pourquoi nous offrons une gamme complète d’avantages sociaux, notamment les suivants :

• Régime d’assurance maladie
• Régime de soins dentaires
• Régime de soins de la vue
• RÉER (avec cotisation de contrepartie de l’employeur)
• Remboursement des frais de scolarité
• Remboursement mensuel de 60 $ à utiliser pour l’achat de produits qui nourrissent votre santé, votre esprit, votre corps et votre âme
• Remboursement mensuel de 50 $ pour le téléphone cellulaire
• Congés flexibles
• Régime d’invalidité de courte durée
• Politique de congé parental payé

Échelle salariale : de 55 000 $ à 63 000 $
Le salaire que touche ou que pourrait toucher une personne dans cette fourchette dépend, entre autres facteurs, des fourchettes réelles pour les membres du personnel anciens et actuels occupant le poste en question, des considérations liées au marché, des considérations budgétaires, de l’ancienneté et du poste au sein de l’entreprise (dans le cas des membres du personnel actuels), ainsi que des antécédents, de l’expérience pertinente et des qualifications de cette personne.

Weber Shandwick est fière d’être un employeur qui souscrit au principe de l’égalité des chances et de l’action positive. Weber Shandwick recrute des personnes qualifiées sans distinction de race, de couleur, de religion, de sexe, d’âge, d’origine ethnique ou nationale, de handicap physique ou mental, d’orientation sexuelle, d’identité de genre, de situation de famille ou de statut de citoyenneté.

 

 

SENIOR ASSOCIATE – MEDIA RELATIONS (HEALTHCARE)

Weber Shandwick is currently seeking a bilingual Senior Associate to join our growing healthcare team in Montreal.

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid strategies. You should have 2-3 years of agency or related experience, ideally with a background in healthcare communications, including experience helping to manage media and digital program elements. The person in this role will help develop and implement engagement campaigns for a variety of healthcare clients, including pharmaceutical companies, medical device companies, patient advocacy organizations and other life science or healthcare organizations.

If you’ve got a passion for healthcare PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global healthcare brands
• Support the development and execution of media relations and influencer strategies, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Identify and build relationships with media and influencers to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

 Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment (healthcare experience preferred)
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: $55,000 – $63,000 
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI- JR2

Manager, Integrated Media (MEDIA & INFLUENCER RELATIONS, HEALTHCARE)

If you’ve got a passion for PR and healthcare, here’s an opportunity to grow your career at a forward-thinking, award-winning integrated communications agency.

Weber Shandwick Canada is currently seeking a Manager to join our Integrated Media team in Toronto. We’re a passionate and diverse team looking for a team player to help us tell compelling stories for our healthcare clients through innovative and integrated earned, owned and paid media strategies. You love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 4-6 years of experience across the traditional media, influencer and digital/social landscapes, you’ll work within integrated account teams to create powerful healthcare campaigns that drive meaningful and measurable results.

Responsibilities:

• Help develop and execute innovative and award-winning integrated PR campaigns for major brands
• Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
• Develop strategic messaging and provide counsel for clients’ issues and reputational risks
• Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
• Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development
• Assist in the development and coaching of junior team members
• Actively participate in agency development and assist with new business

KEY QUALIFICATIONS:

• Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
• Strong understanding of the overall media and social media landscapes
• Experience working with pharmaceutical clients and other health-focused organizations
• Established media relationships and examples of past success
• Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• Ability to work effectively with integrated agency teams
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: $65,000 – $80,000 
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2