Freelance Content Strategist

Copywriter – Healthcare

We Are Seeking

We are seeking a talented Copywriter to join our team in New York. Healthcare creative is often seen as boring and conservative. We work every day to disrupt that theory. But it takes a special type of creative.

You’re someone who:

• Loves to be challenged
• Gets to the point – fast
• Is a team player
• Thinks outside the box
• Is ready to raise their hand

What You Will Be Doing:

• Crafting overall campaign messaging direction, maintaining consistency.
• Writing short- and long-form copy, including concept manifestos, digital/social copy, video scripts, pitch documents and a range of campaign material.
• Developing and adhering to multiple brand voices.
• Collaborating with the greatest minds across the network.
• Joining client meetings, brainstorms and planning sessions for ongoing projects.
• Building and maintaining strong rapport with creative team colleagues, client leads and project managers.
• Cultivating an inclusive culture as part of a team that values trust, honesty, and team accountability toward defined goals and results.

Basic Qualifications:

• 1-3 years of copywriting experience in a related agency, department or industry (advertising, digital, social media, publishing/content or public relations).
• An interest in the healthcare/pharmaceutical space.
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced).
• Be curious, self-motivated, hard-working, well-organized and resilient amid ever-changing timelines, requests and deliverables.
• Ongoing drive to learn and incorporate new and emerging techniques, trends and philosophies in design, technology, interaction and social media.
• Advanced knowledge of brand development, marketing/advertising and the creative process.

Additional Qualifications: 

• Knowing what makes for compelling work – be it on social platforms, in video, or in launch ideas that get talked about, reported on and pointed to by other agencies with an “I wish we’d thought to do that” envy.
• Ability to effectively communicate through any medium (a script, a tweet, a pin, a manifesto, a speech).

One Last (Important) Thing:

Please share your portfolio when you apply. It doesn’t need to be fancy and it doesn’t need to have published work – we just want to see what you’ve done.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $64,400 – $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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About the Opportunity    

The Weber Shandwick team is seeking a Senior Vice President of Earned Media Strategy with exceptional earned strategy and media relations prowess to support several corporate clients in our Healthcare Practice. The ideal candidate will have experience working across sectors in healthcare and brand reputation building communications, executive visibility, and earned media strategy.

 

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories for healthcare brands? Do you love the thrill of the pitch and building relationships with media? Then read on! We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of people, culture, brands, and media. We want someone who is able to frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.

 

Responsibilities 

• Builds and maintains excellent relationships with media 
• Understands industry landscape/issues that may directly and indirectly impact a client  
• Proactively and reactively crafts and tells compelling stories on behalf of clients
• Leads the development of and is responsible for the execution of earned and integrated media programs
• Develops strategies/plans and media materials
• Brings a client-focused attitude that results in work being performed to the highest quality standards
• Counsels and interacts effectively with clients and leaders at client organizations
• Serves as key team member on client and inter-agency teams
• Mentors, coaches and develops direct reports and more junior team members
• Cultivates and participates in new business opportunities and pitches

 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications 

• 10+ years of experience. Agency experience preferred.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $180,000 – $245,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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Influencer Strategy Intern (Summer 2025)

 

We’re passionate about expanding the boundaries of what we offer our clients by bringing diverse perspectives to the table. Are you creative and daring? Do you have digital savvy? Do you love to collaborate and bring big ideas to life? Are you ready to launch your career with Weber Shandwick? 

 

From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns form the foundation of a talented team that generates groundbreaking, award-winning programs. During the program, you’ll work on campaigns for iconic brands and companies you likely encounter every single day. 

 

What’s in it for you? Our Interns will earn practical experience as fully integrated members of account teams and will receive coaching from team members to help advance your career goals. 

 

What you’ll do all day: 

• Create: Craft written communications including internal and external communications with clients and influencers  
• Research: Top influencers in the space and determine best fits for our clients and brands  
• Engage: Share big ideas in brainstorms and with teams 
• Hustle: Communicate with influencers including initial outreach, negotiations and content development  
• Monitor: Keep track of influencers in the space and that we are working with to ensure positive online sentiment as well as report on final campaign metrics and insights  

 

What we’re looking for from you: 

• Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes 
• Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next 
• Communication: Speak, write and edit succinctly and compellingly 
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well 
• Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must 
• Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like CreatorIQ, Adobe Creative Suite, a plus 
• Dynamic: Ability to work in a fast-paced agency environment 
• Spark: Understand what sets you apart 

 

What you’ll get from us: 

• Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected 
• Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters 
• A possible career: Internships have the possibility of growing into a full-time position 
• A paycheck! Interns are paid hourly, at 40-hours per week

 

Requirements:  

• The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills 
• Must be available to work 40 hours a week from June-August 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

[California/Washington] Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

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