Lead Digital Designer

Weber Shandwick is looking for a dynamic Vice President to join our Consumer team in our New York office supporting iconic global consumer brands.

We Are Seeking:

We are looking for a driven, self-motivated and culturally fluent, Vice President to join our Consumer team, working across global lifestyle and CPG brands. As Vice President, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for two of some of our top clients including Nespresso & Unilever W&C brands. This is a high-visibility leadership role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners. You’ll work closely with clients, and integrated agency teams to deliver social-first, earned-led programs that drive engagement and buzz, while guiding a team of rising talent. 

What the Role Entails:

• Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
• Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners
• Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
• Ability to turn ideas into workable plans and presentations via decks
• Build trusted relationships with senior clients, offering strategic POVs and counsel
• Ensure programs are rooted in insights and measured against KPIs
• Manage diverse internal teams and SMEs with clarity and organization
• Lead by providing mentorship, fostering growth and innovation

Who You Are:

• Must have a strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends

• Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
• An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients
• A strategic thinker with strong instincts for what drives earned media and social buzz
• Strong ability to remain nimble and counsel clients through conflict

• Aptitude for financial analysis

• Confident working with senior clients and leading large teams
• A natural leader with strong presentation skills who pays attention to detail
• Sharp writing skills and a creative mindset
• Commitment and dedication to the agency’s success as well as individual career

Basic Qualifications:

• At least 8-10 years’ experience in agency, PR/Communications space
• Experienced in leading account teams and integrated Media Strategy, ideally within the consumer or CPG industry
• Bachelor’s Degree in Communications, Business Management, or related field

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $125,000 – $165,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Content Strategist, Consumer and Tech — West Coast

We are seeking a dynamic and motivated writer, editor, and content strategist to work with a team of account leads, PR specialists, integrated media specialists, social media managers, and creatives on behalf of our major Consumer and Tech clients.

This person will work with internal team members and clients to determine client objectives and develop and activate a comprehensive, multi-channel content strategy to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline, be familiar with digital storytelling across earned, owned, and paid media — subject matter expertise in Consumer and Tech is preferred.

 The Ideal Candidate Would Have:

• 5-7 years of editorial experience at an agency or on an in-house communications team, or on staff at a media or online publishing company
• Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
• A proven track record of working under daily, weekly, and monthly deadlines
• A keen sense of news value and editorial judgment, especially in the Consumer and Tech spaces
• A clear ability to work autonomously and be a proactive contributor, with solid decision-making skills and the ability to identify concerns and issues
• Excellent editing, writing, and grammatical skills
• Ability to develop creative story ideas and an eagerness to execute them
• Be able to write sharp, engaging copy on a variety of Consumer and Tech topics, in a variety of voices for different audiences and in a variety of content types
• Knowledge of multimedia storytelling
• Can communicate effectively with clients and internal team members
• Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).
• Experience with SEO or AI search
• Social content experience, including creating social-first TikTok videos and executing LinkedIn content strategiet

 

What You Will Do:

• Analyze Consumer and Tech client objectives and audiences to determine content channels, and types
• Create editorial workflows, develop content calendars, and report on content results
• Generate and help produce story and content packages (LinkedIn strategies and posts, blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers)
• Edit and help oversee editorial calendars — both for websites and social channels
• Edit stories from freelancers and others for publication on the web
• Develop and write short-form copy for social posts across multiple channels
• Produce content in CMS such as WordPress
• Manage analytics and reporting on web content
• Contribute story ideas — from pitch to execution — for multiple digital platforms
• Coordinate with other departments and teammates, such as art, media buying, social media and more
• Act as the sole representative for the Content Strategy team on the West Coast, showing a clear proactive ability to lead and be a presence in internal and client situations

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Salary range: $84,000 – $115,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick is looking for a dynamic Creative Director with a mind for helping big brands and corporations navigate the modern world of media (paid, earned, and owned). This candidate is a highly conceptual strategic thinker, guiding award-winning campaigns across both corporate and consumer sectors. You will lead creative development while driving engagement within the earned, digital, and social media landscapes. This role requires a visionary leader who can seamlessly balance the nuances of corporate communication with the energetic creativity of consumer-focused projects. The Creative Director must have excellent presentation and client-facing skills along with the ability to juggle multiple projects at once. They are the consummate collaborator and comfortable working within fluid team structures, working both behind the scenes on big ideas, and managing and mentoring the work of assigned junior talent. This candidate will be responsible for developing campaigns for corporate and consumer-focused work, and contributing to new business efforts as well.

PRIMARY RESPONSIBILITIES

• Ideate and Execute earned and social first creative activations
• Generate corporate narratives for companies, for both internal and external buyers
• Work directly with C-suite to mine for stories and opportunities
• Liaise with client teams to ensure alignment with client objectives
• Collaborate and concept across integrated teams and platforms
• Foster a culture of creative innovation, excellence, and accountability
• Mentor staff, receive and provide constructive feedback
• Remain current, sharing industry best practices, trends, and techniques

BASIC REQUIREMENTS

• 10+ years’ experience in Creative Director role within a creative agency
• Experience in big ideas, brand activations, scripts, social content, and creative writing
• Experience in digital (social, content, video, media, influencer)
• Experience delivering creative campaigns for PR (earned, owned and paid strategies)
• A love and respect for true collaboration between teams, from concept to completion

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Illinois Salary range: $143,000 – $190,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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