Vice President, Social & Influencer Strategy

Account Director, Client Experience

Weber Shandwick is looking for a Director to join our Consumer team in our New York offices. 

We Are Seeking: 

We’re looking for a passionate brand enthusiast and strong Account Director to join our Consumer Practice, working across a few of America’s most iconic consumer health brands. You will be responsible for playing a critical role in leading breakthrough activations that earn attention and helping to create truly fun and unique social and influencer-led campaigns. In this role, you will be responsible for coaching, inspiring and motivating a high performing team while exceeding expectations for our clients.

 

In this role, you’ll be tasked with overseeing account programming while collaborating closely with our creative and influencer teams to advance programming and achieve business objectives both internally and externally. Fueled by your love of consumer-led programming and viral brand campaigns, we hope you’ll bring energy and enthusiasm to every client challenge while motivating colleagues around you.

 

What We Are Looking For: 

• A strong leader, motivated to thrive within a fully-integrated business environment
• A passion and curiosity for social and influencer and deep understanding the changing media landscape
• Can turn ideas into workable plans 
• Capacity to convey ownership of assigned projects to junior team members, track staffing allocations and hours efficiently
• Ability to solve client challenges
• Strong desire to mobilize and motivate teams 
• Can work independently and as part of a team
• Excellent oral and written business communication skills
• Strong financial acumen, ability to manage and track work against budgets cross-specialty
• Experience with invoicing and billing
• Can complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Jumps in with solutions and “let’s try it” attitude
• Instills confidence with clients and colleagues

Basic Qualifications: 

•  At least 7 years of experience in agency, PR/Communications space
•  Experienced in account management across Integrated Media Strategy, Influencer Campaigns, and Media Relations, ideally within the consumer health or CPG space
•  Bachelor’s Degree in Communications, Journalism, PR, Business Management, or related field 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Vice President, Social & Influencer Strategy

Weber Shandwick is currently seeking a Vice President Social & Influencer Strategy to join our Healthcare teams in our Boston office to help lead integration across marketing functions on behalf of a major healthcare brand. This position is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all these factors into strategic briefs and corresponding planning documents to ensure client satisfaction.

The Vice President Digital, Social & Influencer Strategy is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

An ideal candidate will have deep experience in the social and digital space on notable brands and be in tune with emerging trends within digital and social media, as well as understand the broader cultural shift-taking place through digital means.

Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.

We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.

Responsibilities:

• Serve as a senior day-to-day client contact for a couple critical clients, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support digital and/or social efforts
• Collaborate with cross-functional teams in the development, implementation and measurement of innovative digital brand strategies that are integrated with overall client marketing objectives/goals
• Collaborate with agency partners (e.g. media, branding), as necessary, to develop and implement integrated program execution
• Develop and track against client scopes of work
• Demonstrate strong conceptual thinking with high energy and excellent “story-telling” skills demonstrated through writing creative briefs and verbal presentation
• Become educated in client’s brand, customer base, business model and marketing objectives
• Provide strong counsel to clients and colleagues on social/digital/influencer best practices
• Play a key role in patient and HCP influencer efforts, which may include identification, contract negotiation, content planning, measurement, and influencer coordination

 

Qualifications:

• 8-10+ years of experience with a digital advertising and/or digital PR agency, healthcare experience is preferred
• Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
• Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
• Have exceptional creative and business writing skill
• Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities
• Strong technical proficiency in social media platforms
• Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick – Boston (Hybrid)

Weber Shandwick has an opportunity for a proven communications professional with social media marketing/PR experience to join our team as a Manager in our growing digital healthcare practice. The ideal candidate will have previous agency and digital marketing experience in healthcare and is a motivated, proactive team player who is strong in account client/project management, social strategy, and creative thinking.  He/she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate/franchise and brand stories.

If that is you, let’s talk!  

Responsibilities include:   

• Support as day-to-day social strategy contact for a major client, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals
• Work with clients in a solution-oriented fashion to execute against digital content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning/development, influencer coordination and integrated media planning
• Ability to confidently advise internal and client teams on integrated digital marketing strategy and execution 
• Develop project plans, calendars, and workflow processes for a variety of tactics, including always-on/evergreen and campaign-based social, digital and influencer efforts  
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR. Oversee content production from concept to execution to measurement 
• Strong understanding of digital analytics and measurement and performance-driven insights 
• Maintain a keen interest in current industry trends related to social media and influencer best practices, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our practice 
• Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry’s use of social media.  
• Generate new ideas and opportunities to ensure client program success 
• Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.  

The Essentials:  

• Forward Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity, as well as a constant drive to experiment and figure out how to achieve goals is a must.   
• Communication: Speak, write and edit succinctly and compellingly. 
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. 
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently. 
• Passion: To deliver high-quality work, build close client relationships, execute effectively, and be motivated by the work. 
• Technical: Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics, Adobe Analytics) and influencer identification tools (Creator IQ) 
• Detail-Oriented: Whether it’s a strategy presentation, client social posts or communications, or monthly insights reporting, attention to detail and a commitment to delivering clear and precise work is essential. 
• Spark: Understand what sets you apart. 
• Growth: Recognize where you can grow and be open to learning opportunities. 

Additional Responsibilities:  

• Support social communications strategist for healthcare clients 
• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success 
• Provide client counsel while serving as a strategic driver for client meetings and presentations 
• Identify and manage influencer partnerships for our healthcare clients, inclusive of patients and healthcare professionals
• Assist in the development and implementation of social and influencer programs 
• Efficiently manage client and team resources and deliverables around major campaigns and projects 
• Write content briefs and manage project timelines 
• Manage multiple projects at various stages simultaneously
• Have excellent organization and time management skills 
• Have very strong written and verbal communications skills 
• Be able and eager to quickly learn new systems, tools, approaches and platforms 
• Effectively manage client and team expectations around timelines, work, and deliverables

Basic Qualifications:  

• Bachelor’s Degree 
• 3-5 years of social media experience preferably at an agency
• Experience working with healthcare/pharmaceutical clients 

 

The Weber Shandwick Collective recognizes that your health and well-being are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Boston Salary range: $78,000.00 – $88,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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