Account Director (PR, Beauty and Lifestyle)

Who is Weber Shandwick?

Part of The Weber Shandwick Collective (TWSC), we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses. 

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company’s Most Innovative Companies 2024. 

What’s Happening?

We’re looking for a talented Senior Associate or Manager to join our consumer team. Our communications offer is rapidly evolving as clients turn to us for strategically focused and imaginative communications solutions that build and protect their reputations while influencing and shaping the operating environment around them.

The ideal candidate will be able to draw upon experiences bringing knowledge and insight into a range of sectors and industries, combined with excellent client servicing and media relations skills. You’ll also need a strong understanding of how digital fits into wider integrated communications programmes, as well as brilliant technical writing skills and a keen eye for detail when it comes to managing project progress.

What will you be doing?

• Building trust and confidence with clients by consistently ensuring that executional work is delivered by the team on time, within budget and to an exceptional standard of quality
• Demonstrating stand-out project management skills, making sure that internal and external deadlines are managed to deliver work on time, including overseeing junior colleagues’ delivery of progress tracking, contact reports and media monitoring summaries
• Developing tactical plans for client activities and working with your account teams to ensure collaborate with other areas of our business to ensure your clients are getting the best expertise and experience Weber Shandwick has to offer
• Writing a range of copy, including press releases and feature articles, as well as posts for clients’ digital and social media channels, including Facebook, Twitter and LinkedIn
• Managing the media every day, proactively identifying and driving coverage opportunities which support clients’ business and communications objectives
• Participating in the creative development of integrated campaigns for new and existing clients, and supporting the team in researching and preparing new business opportunities

Who are you?

• At least 3 years of experience of working in an account servicing role in a PR agency, ideally servicing Consumer clients
• Fluency in both Japanese and English as you’ll be working with both local and international clients
• Ambitious, with a passion for public relations and the vision to progress your career to a senior level with Weber Shandwick
• Unafraid to ask questions and to challenge clients’ and colleagues’ perspectives when necessary
• Highly organised with exceptional attention to detail
• Demonstrable experience in public relations and communications
• Proven media skills and relationships with national and trade journalists
• An avid consumer of media with an active interest in news and current affairs
• Able to digest complex information and turn into compelling written copy
• A lateral thinker – able to join the dots between various projects, and solve problems!
• Fluency in digital/social media platforms, with an appetite to learn more

#LI-LW1

Weber Shandwick is seeking a spring intern to work across major consumer brands. This is a full-time (40 hours/week), paid internship that will start in January 2025. This role is hybrid out of our NYC office.

The Essentials

• Thinking: Intellectual curiosity and creativity is a must
• Storytelling: Understand the elements that make a story exciting and how to highlight them in what you read in the press and what you see on social media
• Communication: Speak, write and edit succinctly and compellingly
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
• Interpersonal: Play nice, whether it’s in a team, with a team or independently
• Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools are a bonus (examples: Cision, Muckrack)
• Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential
• Spark: Understand what sets you apart

What You Will Be Doing

• Research: Analyze brands using various resources, thoughtful and detailed research helps our bring ideas and plans to life
• Engage: Share big ideas in brainstorms and with teams
• Plan: Assist in event coordination and logistics 
• Create: Craft written communications including media materials, from briefing books to media pitches
• Hustle: Pitch stories to media, develop media lists, track placements, etc.
• Monitor: Track brands in traditional online and social media during one of the biggest sporting events of the year. Previous campaign reporting experience is a plus
• Organization: Organize and maintain product closet, check inventory, order product/shipping supplies
• Product send outs: Compile various product mailers and coordinate product shipments

What We Are Looking For

• Someone who has an interest in, and enthusiasm for public relations and consumer brands
• Able to work in a dynamic and fast-paced agency environment
• Strong writing skills and understanding of the media landscape
• Strong attention to detail
• Excellent time management skills
• Go-getter and proactive mindset – you’re willing to go above and beyond your daily tasks
• A contributing member of the team

Requirements:

• The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
• Must be available to work 40 hours a week starting January 2025

NYC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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ACCOUNT DIRECTOR, CONSUMER, CLIENT EXPERIENCE (CX)

POSITION PROFILE

Are you passionate about consumer brands?  Think airlines, consumer packaged goods and even a social platform that shares ideas to spark inspiration like recipes, home + style and more. Do you have the entrepreneurial spirit to help lead an integrated team across marketing functions?  Do you thrive on being proactive + scrappy to deliver results for your clients? But more importantly, do you like to have fun? If you answered yes to the above, we are looking for YOU!

Weber Shandwick Canada is seeking a dynamic and motivated Account Director with in-depth consumer marketing experience to help lead some of our biggest accounts, build strong client relationship + drive results.

What does this mean? The Account Director, Consumer, CX role is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all of these factors into strategic briefs and corresponding planning documents to ensure not only client satisfaction, but an exceptional client experience. You would be responsible for working with cross-functional teams in the development and executional oversight of strategic earned media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

PRIMARY RESPONSIBILITIES

• Own responsibilities for executional leadership of multiple client programs, budgets, timeline and plans
• Assist in the development of long-term client plans and program recommendations, developing budgets, generating recommendations and creating presentations
• Drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies
• Proactively drive evolution in account team improvements and the work to exceed client expectations by leveraging industry knowledge and experience
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met
• Serve as the day-to-day client contact for multiple brands
• Build and own productive relationships with multiple stakeholders (e.g. brand managers), interagency teams, and a diverse array of agency colleagues
• Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
• Maintaining profitability of engagements
• Motivating the team by bringing a positive, solutions-focused attitude to everything you do

Qualifications:

You have…

• 7 – 8 years public relations experience
• Agency experience (strongly preferred)
• Are both a creative and a strategic thinker
• Have a track record in client service
• A Bachelor’s degree required

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1