Account Director, Earned Media Strategy

Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Healthcare Practice.

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Healthcare Practice who loves the thrill of the pitch, building relationships with media, and has a passion for healthcare innovation. As a Manager, you will have the opportunity to work on various top tier brands in various healthcare categories, including high science, health and wellness and consumer health.

What You Will Be Doing

• Develop a strong understanding of the client’s business and target audience, and work with sr. media members, strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
• Proactively seek relationships with journalists on behalf of clients
• Serve as a role model to team members
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business as needed

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant experience
• Media relations experience
• Spanish-speaking a plus

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Description

We are looking for an experienced Manager (4-6 years of experience) for our Corporate team. We’re looking for a talented and enthusiastic self-starter who is ready to be a part of a dedicated local and national team and is passionate about telling stories for clients across multiple industries. We need someone with strong media chops and a proven track record of crafting story ideas that demonstrate a strong understanding of the media landscape and that meet client program objectives. The ideal candidate will have experience working with a team across multiple offices and will be a clear, concise communicator.   

Responsibilities

Client & Team Engagement

• Communicate with clients on daily basis  
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations, including developing meeting recaps
• Conduct and manage the flow of research and work materials necessary to analyze client issues
• Manage client and team resources and deliverables around major campaigns and initiatives

Account Management

• Strong time and project management skills and an ability to juggle multiple client needs
• Track/enter time with precision and on a daily basis
• Assist with account budget and time entry analysis

Media Relations

• Develop a strong understanding of the client’s business and target audience, and work with strategists and media team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Provide thoughtful, strategic recommendations for executive thought leadership across owned and earned channels
• Compose basic earned media plans and contribute to plan development processes
• Develop proposals, releases, customer profiles, newsroom blogs, bylined articles, supporting social content and other press materials
• Proof and edit client related documents as needed
• Ability to plan, coordinate, and execute large scale media programs

Qualifications

Basic Qualifications:

• Bachelor’s Degree
• 4+ years of experience in a communications role (PR agency preferred)
• 3+ years of experience in PR/communications role with expertise in writing, plan development, media relations strategy and execution, event management, speaking and awards submissions, social content, measurement, and monitoring
• 1-2 years management experience leading small groups and projects
• Strong experience with both large-scale and start-up business environments preferred

Additional Qualifications:

• Computer proficiency in PowerPoint, Excel and Word
• Collaborative work style
• Strong organizational skills, ability to multi-task in a fast-paced environment, work in a team and meet deadlines
• Ability to communicate information effectively and accurately, verbally or in writing
• A high level of integrity and sensitivity to confidential information
• A strong work ethic and an ability to be a self-starter

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

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Weber Shandwick is currently seeking a Senior Vice President, Social Strategy to join our team in our Chicago office to lead a key workstream for one of the firm’s largest clients, a CPG giant. This role requires an experienced digital and social strategist who will lead core components of all social strategy related workstreams and serve as a daily client contact. The SVP, Social Strategy will have a high degree of autonomy to lead, develop, and implement strategies to an additional portfolio of clients as the senior social strategy leader in the office.

The Senior Vice President, Social Strategy is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and influencer initiatives including campaign development, content creation, relationship management, and measuring the effectiveness of our initiatives.

An ideal candidate will have deep experience in the social space on notable brands and be in tune with emerging trends within digital and social media. The ideal leader has a point of view not just on brand engagement in social channels but also the broader shifts happening in media.

Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.

We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.

Responsibilities:

• Serve as a senior day-to-day client contact for a critical – and highly visible – client, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support social efforts
• Serve as a senior counselor for existing and prospective clients across a broad portfolio of business in the Chicago office, serving as the senior-most social capability leader
• Collaborate with cross-functional teams in the development, implementation and measurement of innovative online brand strategies that are integrated with overall client marketing objectives/goals
• Collaborate with agency partners (e.g. media, creative AOR) to develop and implement integrated program execution
• Develop and track against client scopes of work
• Demonstrate strong conceptual thinking with high energy and excellent storytelling skills demonstrated through writing creative briefs and verbal presentation
• Build cohesive social strategies to align overall marcomm efforts and priorities – and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Become educated in client’s brand, customer base, business model and marketing objectives

Qualifications:

10+ years of experience with a digital advertising and/or digital PR agency, CPG experience is desired but not necessary 

• Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
• Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
• Have exceptional creative and business writing skill
• Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities
• Strong technical proficiency in social media platforms
• Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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