Account Director, Earned Media Strategy

Senior Vice President, Digital Content Strategist

 

Job Summary 

There’s never been a more exciting time to work in the automotive industry. With the nascent adoption of electric vehicles, the rise of in-vehicle technologies including software and services, selling the internal combustion engine vehicles customers love and the competitiveness across automakers, we consider ourselves lucky to work in a fast-paced an industry in the middle of a massive transformation.  Our job is to tell those stories and to extend the reach of those stories. Original content creation, content creators, influencers, platform strategy, trends, publishing, employee influencers and more – this is a job for a master digital storyteller.

What we’re looking for: Weber Shandwick is seeking an entrepreneurial and enthusiastic Senior Vice President of Digital Content Strategy to join our team. The role requires an experienced digital and social strategist who will lead core components of social content strategy-related workstreams and serve as a daily client contact. The role has a high degree of autonomy to lead, develop, and implement strategies across multiple assignments. This candidate is responsible for overseeing daily operations and publishing on the client’s corporate social media channels, while also managing the employee social advocacy program. A key part of this role is supporting multiple communications leads in ensuring excellence in executive social media efforts, providing strategic guidance, ideation, content creation, and platform training. If you are a digital native and love to manage multiple projects that produce measurable results, you’re right for this role! Our success is built upon a deep commitment to client service, our community, creativity, collaboration and engaging stakeholders in new and innovative ways to build campaigns that deliver on measurable results and in furtherance of our client’s business priorities.

Responsibilities  

• Serve as the digital content strategy lead for a major automotive client.  
• Become an expert on our client’s business and how their communications objectives help achieve business goals.  
• Develop and implement comprehensive, actionable social media strategies that align with the client’s communication objectives.
• Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution  
• Works autonomously on POVs and thought leadership pieces for internal and external communications (clients and industry) 
• Oversee daily operations and content for client’s corporate social media channels, ensuring timely and consistent publishing
• Approve and manage publishing plans and content, maintaining high standards of quality and alignment with client’s brand voice
• Manage and create content for the client employee social advocacy program, adapting internal stories and external content for social sharing to drive employee engagement
• Analyze and optimize advocacy performance, providing insights and recommendations to enhance program effectiveness
• Provide strategic social media support to communications leads, including content creation and platform training for executives
• Ensure excellence in executive social media by aligning efforts with client’s communication goals and enhancing executive presence across social platforms
• Identify and develop proactive content ideas that align with current social media trends, ensuring the client’s corporate and internal social channels remain relevant and engaging
• Collaborate with internal teams and the agency to generate innovative content that drives brand engagement and reflects client’s commitment to staying ahead of social media trends

Qualifications 

Basic Qualifications  

• At least 10 years’ experience in social media management, employee advocacy, and executive social media support, with a proven track record of developing and executing successful strategies and leading and managing social and digital programs.
• Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.  
• Excellent communication and collaboration skills, capable of working across departments to achieve strategic alignment and cohesive messaging.
• Exceptional attention to detail and commitment to creating high-quality, engaging content.
• Have experience leveraging social media analytics and working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.  

Additional Qualifications  

• Show a clear ability to work autonomously, with solid decision-making skills and ability to drive an agenda that merges client priorities with target audience interests.  
• Outstanding communication skills, including the ability to successfully present program recommendations and establish relationships with senior clients as a trusted advisor.  
• A creative mindset with the ability to innovate and manage content that drives engagement and enhances internal communications.
• Bring enthusiasm for digital business growth and creating never-been-done-before client programs.  
• Bachelor’s degree in Communications, Marketing, or a related field.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Associate, Media Relations, Corporate

The Corporate practice at Weber Shandwick Boston has an exciting opportunity for an Associate to join our team. This opportunity is perfect for a strategic, creative and organized individual, who is a fast-learner and keen observer of cultural trends. Ideal candidates should be passionate about earned media and client service.

As a crucial supporting role on client work, this individual will work closely with multiple cross-channel marketing and PR teams within the Boston office and across the nation to assist in the development, execution and measurement of local and national campaigns on behalf of our clients. We’re looking for an individual with the confidence to actively participate in client and team projects, but also the motivation to own solo projects with an intuition of when to reach out for collaboration.

Job description:

• Drafting public relations action plans, goals, media targets and pitch angles 
• Persuasively pitching media and securing high-profile coverage for clients
• Staying abreast of current industry news and trends, and ideating creative media, thought leadership and social activations based on your observations; understanding client objectives and priorities to help shape activations  
• Developing and managing timelines and weekly action plans to ensure all deadlines on client programs are met
• Managing editorial calendars, awards, and speaking opportunity programs on behalf of your account teams, including vetting opportunities, crafting applications, and liaising with coordinators
• Anticipating and proactively offering solutions to senior team leadership for executional issues specific to assigned programs 
• Developing written media and communications materials – from media pitches to digital content
• Researching media topics, trends, important issues, and reporters in support of new assignments and projects
• Delving into sometimes complex and technical topics to build a deep understanding of clients’ business, industry and points of view
• Assisting in client communications, including developing and coordinating routine account management materials such as timelines, activity reports, client documentation and project management support

Requirements:

• 1-3 years of professional experience in an agency or similar setting 
• Experience and interest in working with corporate clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Are you the go-to meme guru in the group chat? Does your daily routine include scrolling, strategizing, and somehow always predicting the next trend on social?

Have you been analyzing the upcoming election in terms of candidates’ approaches to social and strategic use of fan edits? Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that ‘a-ha’ moment for clients?

If you’ve ever thought, “This TikTok would be so much better if only brands knew how to play it right,” then we need your social-savvy mind on our team. We’ve got a seat at the table—and sometimes a square on Microsoft Teams—with your name on it.

If you’re nodding along with excitement, we’re glad you’re here, so keep reading! We are seeking an Intern, Social + Influencer Strategy to join our Washington, DC office.

If you’ve got a talent for spotting trends before they’re trending and your vibe screams ‘extremely online’ yet somehow also professional, then we’d love to have you on our team! This is the right opportunity for a creative and social media-savvy individual ready to dive headfirst into the fast-paced world of social media and influencer strategy at one of the largest agencies in the world, right here in the nation’s capital.

As the newest member of our collaborative team, you’ll bring your ✨passion✨ for all things social and make a real impact. You’ll work closely with both senior and junior staff across multiple teams, providing smart digital counsel while supporting day-to-day tasks for leading brands, nonprofits and government agencies alike. We promise you are going to learn a ton, and we’ll have fun while we do it—all in service of helping our clients move their businesses forward. We hope you’ll teach us something too—sound good?

What You’ll Do All Day:

• Create: Craft internal and external communications with clients and influencers that are clear, engaging, and strategic.
• Research: Discover top influencers and identify the best fits for our clients and their brands.
• Engage: Share bold, innovative ideas in brainstorms and team meetings.
• Hustle: Communicate directly with influencers, handling everything from initial outreach to negotiations and content development.
• Monitor: Track influencers’ performance and ensure positive online sentiment, reporting on final campaign metrics and insights.
• Learn: Explore new social media trends, keep clients informed, and develop your skills by working with some of the best in the industry.

Who Are We Looking For?

We’re searching for a proactive team player with an insatiable curiosity for social media and desire to learn the ropes at an agency. The ideal candidate is an incredible multi-tasker who doesn’t shy away from a challenge, knows how to write, and has a deep love of all things internet. Bonus points if you already have some professional experience in social and influencer strategy under your belt.

Successful candidates will have exceptional project management skills (does your desk look like one of those restocking videos with next-level organization?), a versatile understanding of a range of industries, and a high level of enthusiasm that drives results.

What We’re Looking For From You:

• Thinking: Out-of-the-box? More like no boxes at all. We’re looking for innovative thinkers.
• Social Savvy: You’re familiar with all the latest social platforms (and some old-school ones, too) and understand what brands are doing—and should be doing—on them.
• Communication: You speak, write, and edit in a clear and compelling manner. Could you write this job description better than we did? Good—that’s what we want.
• Management: You meet deadlines, multi-task like a pro, and keep things running smoothly.
• Detail-Oriented: Clear, precise, and on-point—always.
• Technical: You know your way around Word, PowerPoint, Excel, and Outlook. You know the ins and outs of social platforms like TikTok, Instagram, LinkedIn, Facebook, X, and YouTube, and always keep your eye out for emerging platforms. Experience with CreatorIQ and Adobe Creative Suite? Even better!
• Dynamic: You excel in fast-paced environments and are ready to take on whatever comes your way.
• Spark: You understand what makes you stand out—and you bring it.

What You’ll Get From Us:

• Support: As you navigate a hybrid workplace, you’ll have regular check-ins and touchpoints with your teams to ensure you feel connected.
• Mentorship: You’ll be paired with a mentor to help guide you through your internship.
• Learning & Development: Gain new skills with access to trainings, LinkedIn Learning, and more.
• Career Growth: There’s potential for this internship to lead to a full-time position.
• A Paycheck: Yes, you’ll be paid! Interns work 40 hours a week and are compensated hourly.
• Inclusive Environment: We are committed to diversity and inclusion, ensuring that everyone has a voice and can bring their unique perspectives to the table.

Requirements:

• Recent or soon to be college graduate or demonstrated transferable skills.
• Understanding of social media and influencer strategy.
• Resilient mindset, deep curiosity, and a healthy sense of humor (heavy on the humor).
• Availability: 40 hours a week from January to May.

If you’re ready to bring your creativity, hustle, and passion for social media to one of the world’s largest communications agencies, we’d love to hear from you!

TL;DR: You’re a rising star in social media who loves the work, speaks internet fluently, and wants to gain more experience in a collaborative, fast-paced agency environment.

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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