Senior Vice President, Social Strategy

Are you passionate about technology brands, news and policy? Do you have the entrepreneurial spirit to help lead an integrated team across marketing functions? Do you thrive on being innovative and proactive to deliver results for your clients? If you answered yes to the above, we are looking for YOU!

We are currently seeking an Account Director to join our team in San Francisco with in-depth tech and/or telecom experience. In this role, you’ll help lead some of our biggest consumer and B2B technology accounts, while building strong client relationships and driving results.

This role is responsible for driving the success of client relationships; developing a deep understanding of their businesses to develop programs that deliver tangible results for them.

You would be responsible for working with cross-functional teams in the planning and executional oversight of strategic earned media and digital initiatives, including the development of campaigns, content creation and measuring the effectiveness of our initiatives.

PRIMARY RESPONSIBILITIES
•    Build and manage day-to-day relationships with key clients as their “go-to” at Weber Shandwick
•    Own responsibilities for executional leadership of multiple client programs, budgets, timelines and plans
•    Assist in the development of long-term client plans and program recommendations, developing budgets and generating recommendations
•    Drive development of end-to-end campaign plans, translating strategies into tactics; ensure team deliverables align with strategies
•    Proactively support and suggest improvements to exceed client expectations by leveraging industry knowledge and experience
•    Manage ongoing team resourcing/staffing to ensure successful delivery of work
•    Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met
•    Build and own productive relationships with multiple stakeholders (e.g. brand managers), interagency teams, and a diverse array of agency colleagues
•    Maintain profitability and financial health of client relationships
•    Motivate the team by bringing a positive, solutions-focused attitude to everything you do
•    Lead a high-performing team and mentor junior team members

KEY QUALIFICATIONS
 
•    8-10 years of communications experience, ideally with a focus on technology and/or telecom industries
•    Agency experience (strongly preferred) and/or experience with leading tech brands
•    Excellent knowledge of the Canadian media and social landscape
•    Are both a creative and a strategic thinker
•    A track record in building strong client relationships and leading teams that deliver results
•    Proven experience building teams, empathetically managing and mentoring junior staff and working as a team-player in a cross-functional setting 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

[California/Washington] Salary range: $105,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 #LI-JP1 

Senior Vice President, Digital Content Strategist

 

Job Summary 

There’s never been a more exciting time to work in the automotive industry. With the nascent adoption of electric vehicles, the rise of in-vehicle technologies including software and services, selling the internal combustion engine vehicles customers love and the competitiveness across automakers, we consider ourselves lucky to work in a fast-paced an industry in the middle of a massive transformation.  Our job is to tell those stories and to extend the reach of those stories. Original content creation, content creators, influencers, platform strategy, trends, publishing, employee influencers and more – this is a job for a master digital storyteller.

What we’re looking for: Weber Shandwick is seeking an entrepreneurial and enthusiastic Senior Vice President of Digital Content Strategy to join our team. The role requires an experienced digital and social strategist who will lead core components of social content strategy-related workstreams and serve as a daily client contact. The role has a high degree of autonomy to lead, develop, and implement strategies across multiple assignments. This candidate is responsible for overseeing daily operations and publishing on the client’s corporate social media channels, while also managing the employee social advocacy program. A key part of this role is supporting multiple communications leads in ensuring excellence in executive social media efforts, providing strategic guidance, ideation, content creation, and platform training. If you are a digital native and love to manage multiple projects that produce measurable results, you’re right for this role! Our success is built upon a deep commitment to client service, our community, creativity, collaboration and engaging stakeholders in new and innovative ways to build campaigns that deliver on measurable results and in furtherance of our client’s business priorities.

Responsibilities  

• Serve as the digital content strategy lead for a major automotive client.  
• Become an expert on our client’s business and how their communications objectives help achieve business goals.  
• Develop and implement comprehensive, actionable social media strategies that align with the client’s communication objectives.
• Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution  
• Works autonomously on POVs and thought leadership pieces for internal and external communications (clients and industry) 
• Oversee daily operations and content for client’s corporate social media channels, ensuring timely and consistent publishing
• Approve and manage publishing plans and content, maintaining high standards of quality and alignment with client’s brand voice
• Manage and create content for the client employee social advocacy program, adapting internal stories and external content for social sharing to drive employee engagement
• Analyze and optimize advocacy performance, providing insights and recommendations to enhance program effectiveness
• Provide strategic social media support to communications leads, including content creation and platform training for executives
• Ensure excellence in executive social media by aligning efforts with client’s communication goals and enhancing executive presence across social platforms
• Identify and develop proactive content ideas that align with current social media trends, ensuring the client’s corporate and internal social channels remain relevant and engaging
• Collaborate with internal teams and the agency to generate innovative content that drives brand engagement and reflects client’s commitment to staying ahead of social media trends

Qualifications 

Basic Qualifications  

• At least 10 years’ experience in social media management, employee advocacy, and executive social media support, with a proven track record of developing and executing successful strategies and leading and managing social and digital programs.
• Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.  
• Excellent communication and collaboration skills, capable of working across departments to achieve strategic alignment and cohesive messaging.
• Exceptional attention to detail and commitment to creating high-quality, engaging content.
• Have experience leveraging social media analytics and working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.  

Additional Qualifications  

• Show a clear ability to work autonomously, with solid decision-making skills and ability to drive an agenda that merges client priorities with target audience interests.  
• Outstanding communication skills, including the ability to successfully present program recommendations and establish relationships with senior clients as a trusted advisor.  
• A creative mindset with the ability to innovate and manage content that drives engagement and enhances internal communications.
• Bring enthusiasm for digital business growth and creating never-been-done-before client programs.  
• Bachelor’s degree in Communications, Marketing, or a related field.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

About the Opportunity    

The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support an automotive client in the fleet and commercial space. The ideal candidate will have experience working across automotive sectors, including B2C and B2B. Brand building, executive visibility, earned media strategy, writing, pitching, and media monitoring are part of this job.

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories for B2B and B2C? Do you love the thrill of the pitch and building relationships with media? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of the fleet and commercial business, our client’s business priorities, vehicles, in-vehicle technologies, people, culture, brands, and media. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.

Responsibilities 

• Possesses superlative AP Style writing skills
• Builds and maintains excellent relationships with media 
• Understands industry landscape/issues that may directly and indirectly impact a client  
• Endlessly curious about our client’s business and their competitors
• Vehicle and technology knowledge and curiosity
• Proactively and reactively crafts and tells compelling stories on behalf of clients
• Leads the development of and is responsible for the execution of earned and integrated media programs
• Develops strategies/plans and writes media materials
• Brings a client-focused attitude that results in work being performed to the highest quality standards
• Counsels and interacts effectively with clients and leaders at client organizations
• Serves as key team member on client and inter-agency teams
• Mentors, coaches and develops direct reports and more junior team members
• Cultivates and participates in new business opportunities and pitches

 

 

 

 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications 

• 4-8 years of experience.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1