GESTIONNAIRE PRINCIPAL·E, MÉDIAS INTÉGRÉS (SENIOR MANAGER – INTEGRATED MEDIA)

The Weber Shandwick Toronto office is seeking a Senior Vice President to join its C-Suite Advisory and Risk team.

What we are seeking:

We are looking for a seasoned change agent to help us grow our Global Crisis and Issues Practice, drive a broad range of issues-oriented and proactive reputation campaigns, and help clients prepare for and manage complex issues and live crises.

You should be able to lead day-to-day client and team activity, cultivate strong relationships with clients, help craft and lead execution of new programs, plans and strategies, and work with a broad set of media (business and trade; traditional print, online and broadcast). You can drive forward plans and programs within set parameters and achieve outstanding results for clients. Finally, you should be curious, resourceful, and entrepreneurial. Previous agency experience and understanding of advanced data analytics platforms and resources is a must.

You will have worked with clients across multiple industries and understand how to work with data and analytics experts to generate insights and inform counsel.

You will play an important role on our team, leading a broad range of projects and developing new business opportunities. You will be a leader on the team and help mentor and grow the skill sets of emerging talent in our practice. You should be a sharp strategist, have strong writing skills, be social and digital analytics savvy, and thrive in a fast-paced, deadline-oriented environment. You can marshal teams and resources effectively and quickly.

Our team:

The Weber Shandwick C-Suite Advisory team focuses on: Organizational Preparedness, Response, and Resiliency; Social Impact, ESG, & DE&I; Enterprise & Executive Leadership Strategy (incl. Geopolitical, Public Diplomacy, Public Health); Organizational Transformation & Employee Engagement; Corporate Marketing; Capital Market Insights and Financial Communications. It also collaborates closely with Weber-Shandwick teams and other parts of The Weber Shandwick Collective.  The nature of our work requires an ability and eagerness to juggle multiple responsibilities and work with multi-office teams. You will have the opportunity to play a leading role in launching a new advisory business and the growth and expansion of this team and offering.

What you will be doing: 

Client Support:

• Serve as primary or day-to-day client contact on a wide range of issues and crisis communications situations for companies and organizations, including product safety issues and recalls, adverse events, pricing and access issues, workplace culture, litigation, regulatory compliance issues, misinformation campaigns, DEI-related matters, investigative reporting, and more.
• Build, nurture and expand client relationships.
• Develop and draft crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations, and other deliverables as needed.
• Oversee and execute proactive media outreach and reactive media relations strategies in connection with issues and crisis management strategies, as needed.
• Provide regular counsel to clients and colleagues.
• Keep client programs on schedule and ensure all deadlines are met within budget parameters.
• Provide media and crisis training to clients.
• Develop and deliver client presentations.

New Business and Marketing:

• Help drive the growth of the C-Suite Advisory and Risk practice.

• Help lead new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches that include a crisis and issues component.

Team Management:

• Take an active role in managing the team and problem solving.
• Work with peers to further the mission, goals, and culture of the C-Suite Advisory and Risk  and the agency.

• Promote team cooperation by actively seeking the opinions and views of team members of all levels.
• Train and motivate emerging talent and help create opportunities for their growth.

Qualifications:

• Bachelor’s degree in a relevant field and/or 15+ years of relevant experience in an agency/strategic consulting firm, political campaign, or similar setting.
• Experience directly counseling clients/senior ranking executives through a broad range of crises, issues, and special situations.
• Skilled crisis and issues media relations strategist and practitioner with top-tier media relations experience.
• Familiarity with the latest digital trends in social media strategy, tools, and analytics.
• Experience with corporate reputation and brand safety/protection through integrated communications programs.
• Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment.
• Exercises exceptional judgment when working with clients, colleagues and vendors.
• Communicates clearly, analytically, and persuasively, both orally and in writing.
• Pays close attention to detail and quality of work product.
• Adept at solving problems and resolving conflicts.
• Capable of mobilizing and motivating teams, anticipating needs, and instilling confidence.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We are seeking a Copywriter with strong digital / social expertise to join our creative team. We are looking for someone with the right combination of conceptual approach, self-motivation, and writing skills necessary to create, sell, and execute impactful ideas for our clients. This person will be instrumental in defining the conceptual approach and direction for a variety of brands and assignments across a wide range of communication strategies and channels. They need to be obsessive about big ideas which earn attention and crafting compelling stories. We are looking for a specific type of person, someone who embodies talent and decency in equal measure.

Responsibilities:

• Crafting stories and building brands through campaign level thinking and execution
• Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
• Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
• Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
• Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytelling
• Presenting ideas and production-ready executions to internal and external stakeholders
• In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, Snapchat, LinkedIn and YouTube
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Ensure all creative adheres to existing brand guidelines and social media best practices
• Responsible for editing and proofing materials during all project phases
• Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phases

CORE REQUIREMENTS

• • 4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
  • Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
  • Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
  • Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
  • Bonus Skills: blogging, journalism, social community management

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

Senior Vice President, Digital Content Strategist

Job Summary 

There’s never been a more exciting time to work in the automotive industry. With the nascent adoption of electric vehicles, the rise of in-vehicle technologies including software and services, selling the internal combustion engine vehicles customers love and the competitiveness across automakers, we consider ourselves lucky to work in a fast-paced an industry in the middle of a massive transformation.  Our job is to tell those stories and to extend the reach of those stories. Original content creation, content creators, influencers, platform strategy, trends, publishing, employee influencers and more – this is a job for a master digital storyteller.

What we’re looking for: Weber Shandwick is seeking an entrepreneurial and enthusiastic Senior Vice President of Digital Content Strategy to join our team. The role requires an experienced digital and social strategist who will lead core components of social content strategy-related workstreams and serve as a daily client contact. The role has a high degree of autonomy to lead, develop, and implement strategies across multiple assignments. This candidate is responsible for overseeing daily operations and publishing on the client’s corporate social media channels, while also managing the employee social advocacy program. A key part of this role is supporting multiple communications leads in ensuring excellence in executive social media efforts, providing strategic guidance, ideation, content creation, and platform training. If you are a digital native and love to manage multiple projects that produce measurable results, you’re right for this role! Our success is built upon a deep commitment to client service, our community, creativity, collaboration and engaging stakeholders in new and innovative ways to build campaigns that deliver on measurable results and in furtherance of our client’s business priorities.

Responsibilities  

• Serve as the digital content strategy lead for a major automotive client.  
• Become an expert on our client’s business and how their communications objectives help achieve business goals.  
• Develop and implement comprehensive, actionable social media strategies that align with the client’s communication objectives.
• Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution  
• Works autonomously on POVs and thought leadership pieces for internal and external communications (clients and industry) 
• Oversee daily operations and content for client’s corporate social media channels, ensuring timely and consistent publishing
• Approve and manage publishing plans and content, maintaining high standards of quality and alignment with client’s brand voice
• Manage and create content for the client employee social advocacy program, adapting internal stories and external content for social sharing to drive employee engagement
• Analyze and optimize advocacy performance, providing insights and recommendations to enhance program effectiveness
• Provide strategic social media support to communications leads, including content creation and platform training for executives
• Ensure excellence in executive social media by aligning efforts with client’s communication goals and enhancing executive presence across social platforms
• Identify and develop proactive content ideas that align with current social media trends, ensuring the client’s corporate and internal social channels remain relevant and engaging
• Collaborate with internal teams and the agency to generate innovative content that drives brand engagement and reflects client’s commitment to staying ahead of social media trends

Qualifications 

Basic Qualifications  

• At least 10 years’ experience in social media management, employee advocacy, and executive social media support, with a proven track record of developing and executing successful strategies and leading and managing social and digital programs.
• Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.  
• Excellent communication and collaboration skills, capable of working across departments to achieve strategic alignment and cohesive messaging.
• Exceptional attention to detail and commitment to creating high-quality, engaging content.
• Have experience leveraging social media analytics and working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.  

Additional Qualifications  

• Show a clear ability to work autonomously, with solid decision-making skills and ability to drive an agenda that merges client priorities with target audience interests.  
• Outstanding communication skills, including the ability to successfully present program recommendations and establish relationships with senior clients as a trusted advisor.  
• A creative mindset with the ability to innovate and manage content that drives engagement and enhances internal communications.
• Bring enthusiasm for digital business growth and creating never-been-done-before client programs.  
• Bachelor’s degree in Communications, Marketing, or a related field.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1