Creative Director, Copy (Health)

The Weber Shandwick Editorial team is currently seeking a motivated editor, content strategist, and scientific storyteller to help our healthcare and pharma clients bring their messaging to life across channels. This individual will work with a team of graphic designers, social media managers, and scientific communicators to create a compelling narrative around pertinent life science information. Our editors know what makes a good story, and how to bring that story to life – whether in a blog article, social post, video, podcast, or in a presentation. Our team thinks and operates differently than what you’d expect at an agency, and we pride ourselves on it.

 

This individual will be responsible for writing, content creation, publishing, managing editorial calendars and assisting with client assignments, strategies, and editorial development. Candidates must have proven writing skills with digital publishing experience preferred, the ability to work both collaboratively and independently. 

The Ideal Candidate Would Have:

• 3-5 years of editorial experience at a media or online publishing company
• Subject matter expertise in health, medical, pharmaceutical, or biotech industry writing
• A proven track record of working under daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• A keen sense of news value and editorial judgment, especially in the Healthcare beat
• Experience writing, reporting, and interviewing
• Ability to develop creative story ideas and an eagerness to execute them.
• Be able to write sharp, engaging copy on a variety of Pharma/Healthcare topics, in a variety of voices for different audiences and in a variety of content types
• Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
• Experience writing for a medical industry or professional audience
• Knowledge of multimedia storytelling
• A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
• Can communicate effectively with clients and internal team members
• Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).

What You Will Do:

• Analyze Pharma/Healthcare client objectives and audiences to determine content channels, and types.
• Create editorial workflows, develop content calendars, and report on content results.
• Generate and help produce story and content packages (blog posts, though leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers).
• Edit and help oversee editorial calendars — both for websites and social channels.
• Edit stories from freelancers and others for publication on the web.
• Develop and write short-form copy for social posts across multiple channels.
• Produce content in CMS such as WordPress.
• Manage analytics and reporting on web content.
• Contribute story ideas – from pitch to execution – for multiple digital platforms.
• Coordinate with other departments and teammates, such as art, media buying, social media and more.

We are also interested in candidates who have:

• Powerpoint experience preferred
• Familiarity with using WordPress and CMS platforms
• SEO familiarity is a plus
• Experience in analytics tools like Google Analytics and Adobe Analytics a plus
• Working knowledge of social media platforms
• Knowledge of health policy and commercial pharma landscape

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $62,400.00 – $80,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We Are Seeking:

We’re looking for a dynamic, self-motivated Senior Vice President to join our Consumer Practice, working across consumer health and CPG brands. You will spearhead high profile, award-worthy, social and influencer-driven integrated activations and productions for one of our top consumer health clients.

 

Working in a dynamic agency-client model, you will work with high profile talent, influencers and oversee global experiences for brands. You will be responsible for managing client and inter-agency relationships, playing a critical role in determining the future and long-term success of not only this business, but also our Consumer Practice. You will be responsible for all aspects of a client relationship and account team and will supervise big pieces of business with multiple work streams and team members.

 

Other responsibilities include recommending programs and activities coordinating with client’s goals, effectively delegating projects, offering counsel to team members and allocating agency resources to match client budgets. You will also be engaged with business development, strategic program planning, analytics, media relations and the development and execution of creative concepts. Ideally, you will have global agency experience, and have executed multiple global campaigns in scale.

 

What We Are Looking For:

•         Flawless ability to oversee many moving pieces with minimal oversight while managing junior team and clients       
•         Love for all-things related to sports, lifestyle, entertainment and culture
•         Can turn ideas into workable plans and presentations via decks
•         Strong ability to counsel clients and deliver industry-leading expertise to both internal and external partners
•         Proven experience building programs and ability to shape brand stories that drive social and influencer programs
•         Capacity to convey ownership of assigned projects to junior team members
•         Strong ability to remain nimble and counsel clients through conflict
•         Can mobilize and motivate integrated teams while working independently and as part of a team
•         Excellent oral and written business communication skills
•         Aptitude for financial analysis
•         Can complete challenging projects within set parameters
•         Exceptional judgment when working with team members, client contacts and vendors
•         Commitment and dedication to the agency’s success as well as individual career
•         Can anticipate client and team needs
•         Attention to detail and quality
•         Instills confidence with clients and colleagues

 

 The right person for this role has:

• 12+ years of experience in PR inclusive of agency experience working on integrated communications campaigns, specifically social and influencer-led assignments
• Deep knowledge of the consumer products space, with experience in – and passion for – consumer health, beauty, personal care and lifestyle brands
• Proven track record of proactively identifying and delivering strategic opportunities that unlock account growth beyond the current or ‘expected’ remit
• Strong familiarity and expertise related to social, digital and influencer channels that can further fuel earned-driven communications
• Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
• Experience managing a large CPG account (over $1 million in billings) and the keen organizational skills needed to juggle multiple client needs at once
• Ability to efficiently manage cross-office teams that span multiple cities and countries with integrated account teams preferred
• Ability to be both strategic and hands-on, to flex with clients’ needs
• Success leading teams and developing talent
• An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
• A willingness to challenge how things have always been done, in a desire to continuously improve
• Excellent written, verbal, and interpersonal communication skills
• Proficient skills in MSOffice (PowerPoint, Excel and Word)
• BA or BS in Communications or related degree

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Account Director, Influencer Strategy 

Responsibilities: 

• Spearhead high profile activations and campaigns for some of our top lifestyle, consumer health, and CPG clients. 
• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results 

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives. 

• Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media 

• Provide expert counsel to clients and colleagues on social/digital/influencer best practices 

• Serve as trusted voice on pop-culture, social trends and other cultural nuances for clients  

• Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships. 

• Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis 

• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients 

• Lead a high-performing team; mentor and develop junior team members 

Qualifications: 

• 8+ years of experience, preferably within an agency environment 

• Strong understanding of the overall media and social landscape, with an emphasis on digital  experience 

• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners. 

• Passion for tracking and understanding new trends in culture  

• Deep expertise in managing influencer programs 

• Strong knowledge of social platforms, including paid amplification and campaign optimization 

• Strong understanding of marketing funnel analytics & KPIs 

• Familiarity with a broad set of social, media and influencer analytics tools 

• Detail-oriented, multi-tasker with excellent time-management skills 

• Strong written, verbal communication, negotiation and presentation skills 

• Experience leading a team is an asset 

Is this you? 

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. 

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.  

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. 

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) 

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. 

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick. 

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch. 

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms. 

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times. 

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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