Senior Manager, Influencer

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We’re looking for a fall intern to work on a range of public affairs clients. This is a full-time (40 hours/week), paid internship that will start in January 2025 and go through May. This role is hybrid out of our DC office. 

From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns form the foundation of a talented team that generates groundbreaking, award-winning programs. During the program, you’ll work on campaigns for iconic brands and companies you likely encounter every single day.

What’s in it for you? Our interns will earn practical experience as fully integrated members of account teams and will receive coaching from Weber Shandwick colleagues to help advance your career goals.  

More about the position:

What you’ll do all day:

• Create: Craft written communications including media materials and compelling social content
• Research: Analyze brands using various resources
• Engage: Share big ideas in brainstorms and with teams
• Plan: Assist in event coordination and logistics
• Hustle: Pitch stories to media, develop media lists, track placements, etc.
• Monitor: Track brands in traditional and social media

What we’re looking for from you:

• Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
• Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next
• Communication: Speak, write and edit succinctly and compellingly
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
• Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
• Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like Cision, Muckrack, Meltwater, Talkwalker, Brandwatch, and/or Quid are a plus
• Dynamic: Ability to work in a fast-paced agency environment
• Spark: Understand what sets you apart

What you’ll get from us:

• Buddy: all new hires are paired with a buddy dedicated to making your time with us amazing
• Built-In Mentorship: access to former interns through panels and learning sessions who can give insight into what their experience was like, and advice on making the most of your summer
• In-person trainings and coaching: you’ll be invited to workshops and ongoing trainings in-person to introduce you to the latest and greatest in the industry
• A possible career: Internships have the possibility of growing into a full-time position
• A paycheck! Interns are paid hourly, at 40-hours per week

Requirements:

• Recent college graduate or related experience
• Availability: 40 hours a week from January to May

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick is currently seeking a Senior Vice President Social & Influencer Health to join our Healthcare teams in our New York office to help lead integration across marketing functions on behalf of a major healthcare brand. This position is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all these factors into strategic briefs and corresponding planning documents to ensure client satisfaction.

The Senior Vice President Social & Influencer Health is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and influencer initiatives including campaign development, content creation, relationship management, and measuring the effectiveness of our initiatives.

An ideal candidate will have deep experience in the social and influencer space on notable brands and be in tune with emerging trends within digital and social media, as well as understand the broader cultural shift-taking place through digital means. Influencer experience may be inclusive of working with content creators, patients, caregivers, physicians and other key stakeholders.

Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.

We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.

Responsibilities:

• Serve as a senior day-to-day client contact for a couple critical clients, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support influencer, digital and/or social efforts
• Collaborate with cross-functional teams in the development, implementation and measurement of innovative online brand strategies that are integrated with overall client marketing objectives/goals
• Earns the trust of senior level clients with strategic counsel on approaches to influencer marketing within healthcare – across the spectrum of identification, compensation, analytics, and risk management (specifically as it relates to patient and HCP efforts).
• Collaborate with agency partners (e.g. media, branding), as necessary, to develop and implement integrated program execution
• Develop and track against client scopes of work
• Demonstrate strong conceptual thinking with high energy and excellent “story-telling” skills demonstrated through writing creative briefs and verbal presentation
• Build cohesive social and influencer strategies to align overall comms efforts and priorities – and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Become educated in client’s brand, customer base, business model and marketing objectives

Qualifications:

10+ years of experience with a digital advertising and/or digital PR agency, healthcare experience is required 

• Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
• Experience in managing influencer (e.g., content creator, patient, HCP) programs and leading strong influencer marketing teams
• Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
• Have exceptional creative and business writing skill
• Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities
• Strong technical proficiency in social media platforms
• Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $180,000 – $245,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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