Vice President, Client Experience Digital - Healthcare
Boston, Massachusetts, United States
Published
10/24/2024
Vice President, Client Experience Digital
Weber Shandwick is currently seeking a Vice President Digital, Client Experience to join our Healthcare teams in our Boston office to help lead integration across marketing functions on behalf of a major healthcare brand. This position is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all these factors into strategic briefs and corresponding planning documents to ensure client satisfaction.
The Vice President Digital, Client Experience is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.
An ideal candidate will have deep experience in the social and digital space on notable brands and be in tune with emerging trends within digital and social media, as well as understand the broader cultural shift-taking place through digital means.
Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.
We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.
Responsibilities:
- Serve as a senior day-to-day client contact for a couple critical clients, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support digital and/or social efforts
- Collaborate with cross-functional teams in the development, implementation and measurement of innovative digital brand strategies that are integrated with overall client marketing objectives/goals
- Collaborate with agency partners (e.g. media, branding), as necessary, to develop and implement integrated program execution
- Develop and track against client scopes of work
- Demonstrate strong conceptual thinking with high energy and excellent “story-telling” skills demonstrated through writing creative briefs and verbal presentation
- Become educated in client’s brand, customer base, business model and marketing objectives
- Provide strong counsel to clients and colleagues on social/digital/influencer best practices
- Play a key role in patient and HCP influencer efforts, which may include identification, contract negotiation, content planning, measurement, and influencer coordination
Qualifications:
- 8-10+ years of experience with a digital advertising and/or digital PR agency, healthcare experience is preferred
- Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
- Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
- Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
- Have exceptional creative and business writing skill
- Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities
- Strong technical proficiency in social media platforms
- Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
- Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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Who is Weber Shandwick?
We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. AB InBev, Ikea and Princes to name a few.
We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across automotive, sports sponsorship, entertainment & lifestyle, and energy. We are known for:
- Developing data driven insights and strategies to drive measurable impact
- Creating impactful campaigns that tap into culture
- Creating channel and platform agnostic campaigns that grow organically
- Delivering integrated campaigns that are earned-first but deliver for paid and owned
A snapshot of the role:
This is a client facing role where you will be exposed to a varied client portfolio and will play a key role in the delivery of high-profile communications campaigns across multiple markets.
We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.
What will you be doing?
- Managing multiple digital work streams across various client accounts
- Developing social media content and assist with content production from concept to execution
- Supporting influencer identification, coordination and management, including conducting research, maintaining databases and coordinating activation logistics in partnership with our influencer experts
- Conducting digital and social media platform and advertising research
- Overseeing digital evaluation and reporting and develop insights
- Preparing for and participate in client meetings, including accurately capturing notes, agenda action items, call recaps, updating trackers, timelines and status documents
- Keeping pace with social media / digital industry trends and developments
Who are you?
- Previous experience in a similar role at intermediate level
- Excellent project digital and social skills
- Good written and verbal communication skills
- Should have experience in at least three specialist areas – social listening, paid social, paid search, display advertising, SEO, organic content creation, influencer management and social/digital strategy development.
Core Benefits:
- Private medical insurance
- Group life assurance
- Group income protection
- Personal pension plan
- Employee Assistance Programme
Flexible Benefits:
- Buy or sell holiday
- Additional life assurance cover
- Critical illness insurance
- Personal Accident Insurance
- Dental insurance
- Travel insurance
- Health screening
- Gym discounts
- Cycle to work scheme
- Health cash plan
- Flexible working with our 3:2 hybrid work model
- 4pm Friday finish
- Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
- 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
- Flexible public holidays
- Sweets and snacks in the office
- Exclusive shopping discounts and perks
- Headspace membership
- Annual eyecare voucher
- Season ticket loan
- Referral bonus scheme
- Long service bonus
- Enhanced family leave
- Inclusive and invisible health policies
Our Values and Behaviors:
Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:
- CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
- INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
- COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
- IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world
Note from the talent team:
We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.
Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#LI-LM1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Seoul, South Korea
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Weber Shandwick Korea is looking for talented individuals to join our team to operate a global website platform that serves as a key digital hub for one of Korea’s leading corporations. This platform plays a critical role in managing and promoting our corporate presence in international markets.This position is an opportunity to work on a strategic digital platform that showcases our corporate identity and achievements to a global audience. You will be part of a team that ensures the seamless operation and continuous improvement of our international web presence.
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- Plan and execute integrated communication campaigns with focus on digital channels
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- Provide client consulting and maintain effective communication
- Analyze consumer behavior, media, and industry trends
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- Min. 2 – 5 years or more related professional experience
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#LI-YL1
Note from the team
Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.
Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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Weber Shandwick Korea is looking for talented individuals to join our team to operate a global website platform that serves as a key digital hub for one of Korea’s leading corporations. This platform plays a critical role in managing and promoting our corporate presence in international markets.This position is an opportunity to work on a strategic digital platform that showcases our corporate identity and achievements to a global audience. You will be part of a team that ensures the seamless operation and continuous improvement of our international web presence.
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- Proactively handle client problems quickly and adeptly
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- Actively participate in new business initiatives including taking a lead role in research and scooping of new business opportunities as requested.
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- Generate new business from existing clients and new clients by developing programs, making credentials presentations, presenting program recommendations and pursuing new business leads
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#LI-YL1
Note from the team
Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.
Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.