Manager, Analytics

VP, Analytics and Intell.

Description

You are an experienced professional who can bridge the worlds of quantitative analysis and senior account leadership with an integrated approach to media research, insights, analytics and data for existing and new Healthcare clients.

Weber Shandwick seeks an experienced VP to champion, advance and accelerate the use of data and bespoke advanced analytics in communications both within Weber Shandwick and for our Healthcare clients.

This position will sit on New York’s Analytics team but will work hand-in-hand with client experience leaders across the global network. The ideal candidate for this position will have prior experience selling or marketing scaled custom analytics solutions to sophisticated Healthcare marketing and corporate communications audiences.

The position will directly report to the Head of Analytics for the East region and will support teams across all North American practice areas and lead Weber Shandwick’s most complex Healthcare analytics work.

Responsibilities

Lead Quantitative Healthcare Analytics team

• Maintain deep knowledge and points-of-view on cutting-edge technologies, tools, platforms, and partners relevant to integrated media analytics—including overseeing and/or participating in the rollout of new technologies and partnerships to relevant teams
• Provide hands-on consultancy, collaboration and support to clients and project teams in designing, staffing, and delivering analytics work

Engage Client Experience Leads

• Work closely with firm, regional, practice and other discipline leaders in identifying opportunities and reducing barriers to advancing the use and sophistication of analytics across all offices
• Contribute to business development and growth (both new client and organic growth) through the use of analytics in proposal development, as well as by designing and selling specific analytics solutions to clients
• Lead thought-leadership efforts around the use of analytics in communications and marketing, both inside and outside of Weber Shandwick

Contribute to the development of new analytics tools and techniques/methodology

• Engage as an active participant in product development work with data science, data engineering and product management organization
• Be the voice-of-the-customer as company seeks to break new analytic ground

Requirements

Minimum Requirements

• 10-12 years of related professional experience within an agency, consulting or corporate setting
• Talent development experience and skill in building, leading, coaching, and motivating analyst teams
• Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations
• Ability to design research and analyses to test specific hypothesis around optimal communications creative and channel mix

Preferred Requirements

• Working knowledge of advanced statistics and data modeling techniques, including regression and classification techniques, as well as use of techniques and tools appropriate for analysis of both structured and unstructured data
• Experience using media/marketing intelligence, social listening or other research tools such as: Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and Comscore
• Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, SAS, SQL, MS Office Excel and PowerPoint
• Hands-on experience in managing data and data mining
• Ability to develop frameworks for steering complex insight/analytics projects

New York Salary range: $135,000 – $170,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic fall intern in Washington, DC, to work with our Analytics practice. 

 

Our Analytics internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators.

 

The intern assigned to our analytics team will work on a range of projects from communications reporting and automation to machine learning, and big data integration. You’ll work on clients of all types, using diverse data sets to solve strategic business and communications problems. Our strategy Analytics interns typically meet the following profile:

 

• Data Strategists: business analysts with basic understanding of statistics, digital analytics, and data visualization with a focus on how to use data to tell stories and build business cases

 

General Responsibilities:

• Conduct, compile, and present analyses to inform the strategic direction of integrated campaigns
• Carry out social media listening research to identify trends in online conversations and to pinpoint key influencers; should have basic comfort with Boolean queries or an interest in learning
• Use web and social media analytics platforms to measure campaign and content performance and provide data-backed recommendations for optimization
• Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
• Participate in strategic brainstorming sessions when invited by account leads or supervisors
• Sanitize raw data inputs and perform quantitative analysis in Microsoft Excel

 

Basic Qualifications:

• Education: Bachelor’s degree
• Availability: 40 hours a week throughout the duration of your internship. Our internship program runs from September – December.

 

Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable Analytics candidate.

• Interest in data-based storytelling or data journalism
• Basic understanding of intersection of traditional and digital media platforms and familiarity with developments in the media industry
• Strong verbal and written communication, organizational, time-management, and critical-thinking skills
• Expertise with Microsoft Office Suite, primarily in Excel and secondarily in PowerPoint
• Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
• Experience working with or interest in data visualization tools and creative ways to display information
• Keen eye for data trends and the ability to solve strategic business and communications problems
• Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels
• Basic understanding of statistics, digital analytics, data engineering and data visualization with a focus on how to integrate analytics into marketing and communications strategies

 

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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EVP, Head of Analytics & Research Strategy, Corporate Affairs, Weber Shandwick NA. 

Job Description:

The NA head of analytics and market research strategy for corporate affairs, will serve as the region’s most senior market research and analytics strategist supporting corporate affairs and public affairs practices and BSF brands (KRC Research, Powell Tate, United Minds, Myriant, WS CA and PA), providing strategic counsel to clients, driving innovation and new offerings in partnership with KRC Research and A+I across CA and PA, providing insights for new business pitches and helping build our reputation as the leading corporate practice in North America.  

The ideal candidate for this position will have prior experience selling and marketing scaled custom analytics and research solutions to sophisticated corporate communications and C-Suite clients. They will be curious, organized, methodical, and proactive. They will have deep functional expertise in research, data and analytics combined with a passion for translating and connecting these insights into solutions.

Responsibilities  

This leader will be responsible for ongoing development of the insights suite that powers our Corporate affairs and public affairs value proposition. They will ensure narrative intelligence is seamlessly integrated end-to-end into our corporate work and remit and will work with BSF finance leaders in the region on pricing strategies to drive profitable growth. They will work with KRC Research leaders, product leads, and A+I leaders across CA and PA to design integrated analytics and insight offerings across primary and secondary research resources/approaches and ensure the agency has the right vendor partners, licenses and subscriptions for efficient and high quality quantitative and qualitative research & analysis. They will provide senior counsel to top tier CA/PA new business opportunities, including proactive targets, and make recommendations regarding research investments for priority business pitches.  

 

They will play a leading role in recruiting new talent as well as training and skills building. They will build relationships with key stakeholders as well as Major Engagement Council CXLs to proactively identify new business opportunities, conduct thought leadership and use research to open new doors for growth.  

Requirements 

• 15+ years of related professional experience within an agency, consulting or corporate setting (15+ research experience; 10+ analytics experience)
• proven ability to counsel Fortune 100 clients;
• Talent development experience and skill in building, leading, coaching, and motivating research and analytics teams 
• Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations 
• Political or public affairs experience at federal or state level; Experience with crisis and issues management, reputation building and investor relations
• Ability to design research, analyses, and test plans to explore hypotheses such as optimizing communications regarding creative and channel mix
• Passion for innovation and technology
• Behavioral Science experience is a plus

Skills

• Experience directly conducting primary research (either qualitative or quantitative) end-to-end (i.e., designing, fielding, analyzing and reporting out data)
• Experience using media/marketing intelligence, social listening or other research tools such as: Talkwalker, Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and/or Comscore
• Experience with data visualization tools and approaches (e.g., Tableau, Datorama, Google Data Studio) for reporting and dashboards 
• Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, Python, R, SAS, SQL, is a plus 
• Experience using standard office productivity tools, including MS Office (Word, Excel and PowerPoint) is expected 
• Hands-on experience in managing data and data mining 
• Ability to develop frameworks for steering complex insight/analytics projects

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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