Manager, Analytics

Chicago, Illinois, United States

Published

04/09/2024

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Manager, Analytics 

We Are Seeking: 

The Manager, Analytics will join the Central Analytics + Intelligence team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients. Ideal candidates will be excited about evangelizing for the analytics discipline and fluent in the various technologies, platforms and best practices that define the online communications and marketing space. 

The position will directly report to and work with the Central office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick’s largest and most important client relationships. This is an onsite hybrid work model position.

In this role, you will be a key contributor to Weber Shandwick’s Analytics Intelligence team, tasked with implementing and developing innovative measurement strategies, leading business intelligence efforts, mentoring a team of junior team members and executing analyses designed to drive deep understanding of consumer behavior and communications performance. 

Responsibilities: 

  • Work with Analytics + Intelligence and cross-function teammates to create visually compelling reporting and insights that allow client to easily evaluate performance relative to business objectives. 
  • Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels. 
  • Clean, sort, analyze, and interpret data from a variety of sources such as social media, website analytics platforms, and third-party vendors. 
  • Develop report structure and data analyses to provide visualizations, business strategy and actionable insights, including but not limited to:  
  • Conversation analysis (social listening and media intelligence) 
  • Social, campaign and multichannel reporting 
  • Paid campaign analysis and performance audits 
  • Contribute to the design of research/analysis, intelligence gathering, and data collection 
  • Identify patterns and trends that can inform recommendations that shape clients’ marketing strategies. 
  • Work with data analysts to optimize statistical techniques and plan for ongoing reports.
  • Assist in business development activities, including scope design, strategic analysis, slide preparation and work planning. 
  • Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms. Use that knowledge to continuous inform and enhance the work. 
  • Evangelize the use of data to inform decision-making at all levels internally and externally with clients and other agency partners. 
  • Educate non-technical account team members on key requests and analysis process. 
  • Mentor new and junior team members 

Basic Qualifications 

  • 4-6 years relevant full-time experience; preferably in Marketing Analytics, Consumer Insights, Marketing Science or Performance Marketing fields. 
  • Strong interest and capacity to identify trends, translate data and research into strategic insights, and communicate implications effectively, within allotted deadlines 
  • Be comfortable cleaning, sorting, analyzing, and interpreting large sets of data  
  • Be able to translate data-driven findings into easily understood reports 
  • Previous experience and exposure to digital disciplines (site, CRM, media, etc.) 
  • Experience with statistical concepts and knowledge of Test/Control methodologies 
  • Knowledge of paid media efficiency metrics 
  • Experience in digital programmatic, DoubleClick Manager, Facebook Ads Manager, or other paid social platforms. 
  • Experience using media/marketing intelligence, social listening, social reporting, or other research tools such as: Talkwalker, Meltwater, Cision, Muckrack, Sysomos, Critical Mention, Quid, Brandwatch, Affinio, Comscore, Sprinklr, Sprout, or Mintel. 
  • Experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc. 
  • Experience with relational databases and programming languages such as SQL, R or Python is a plus. 
  • Bachelor’s degree with major in business or STEM preferred, Masters is a plus. 
  • Ability to work independently and in an integrated team setting. 
  • Strong communication (written and presentation) skills. 
  • Commitment to learning and the drive to take initiative. 
  • Strong critical thinking skills, organizational skills and attention to detail. 
  • Comfort with working in and contributing to a fast-paced, team environment. 
  • Desire and capacity to take full ownership of work tracks and mentor more junior staff.  

Weber Shandwick is proud to The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

  • Medical 
  • Dental 
  • Vision 
  • 401k (with employer match)  
  • Tuition Reimbursement  
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul  
  • MyDays – Flexible holiday schedules  
  • Short-Term Disability  
  • Paid Employee Family Leave  
  • Family Building Benefit 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

#LI-JR2 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Chicago, Illinois, United States

Senior Vice President, Analytics

Senior Vice President, Analytics

You are an experienced professional who can bridge the worlds of quantitative analysis and senior account leadership with an integrated approach to media research, insights, analytics and data for a existing and new portfolio of clients. This position will lead a portfolio of clients across a regional capability. 

Weber Shandwick seeks an experienced Senior Vice President to champion, advance and accelerate the use of data and bespoke advanced analytics in communications both within Weber Shandwick and for our clients. 

This position will be part of the Central Region Analytics team but will work hand-in-hand with client experience leaders across the global network. The role will partner closely with brand strategists and creative teams to drive strategy and insights for our brands. The ideal candidate for this position will have prior experience selling or marketing scaled custom analytics solutions to sophisticated audiences. 

Responsibilities  

Lead Quantitative Regional Analytics Team 

  • Maintain deep knowledge and points-of-view on cutting-edge technologies, tools, platforms, and partners relevant to integrated media analytics—including overseeing and/or participating in the rollout of new technologies and partnerships to relevant teams. 
  • Provide hands-on consultancy, collaboration and support to clients and project teams in designing, staffing, and delivering analytics work. 

Engage Client Experience Leads 

  • Work closely with firm, regional, practice and other discipline leaders in identifying opportunities and reducing barriers to advancing the use and sophistication of analytics across all offices. 
  • Contribute to business development and growth (both new client and organic growth) through the use of analytics in proposal development, as well as by designing and selling specific analytics solutions to clients. 
  • Lead thought-leadership efforts around the use of analytics in communications and marketing, both inside and outside of Weber Shandwick. 
  • Contribute to the development of new analytics tools and techniques/methodology. 
  • Engage as an active participant in product development work with data science, data engineering and product management organization. 
  • Be the voice-of-the-customer as company seeks to break new analytic ground. 

Requirements 

Minimum Requirements 

  • 12-15 years of related professional experience within an agency, consulting or corporate setting 
  • Talent development experience and skill in building, leading, coaching, and motivating analyst teams 
  • Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations 
  • Ability to design research and analyses to test specific hypothesis around optimal communications creative and channel mix 

Preferred Requirements 

  • Working knowledge of advanced statistics and data modeling techniques, including regression and classification techniques, as well as use of techniques and tools appropriate for analysis of both structured and unstructured data. 
  • Experience using media/marketing intelligence, social listening or other research tools such as: Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and Comscore. 
  • Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, SAS, SQL, MS Office Excel and PowerPoint. 
  • Hands-on experience in managing data and data mining. 
  • Ability to develop frameworks for steering complex insight/analytics projects. 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Market Research Intern (Summer 2024)

 

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For more details from previous interns, take a look at the following blog posts, and please review our website for information about the qualitative, quantitative, and analytics research.

  1. An Intern Answers the Questions that She Asked in Her Own KRC Interview
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About KRC Research

KRC Research is a leading global strategic market research firm and a member of the Interpublic Group of companies (NYSE: IPG), a global leader in modern marketing solutions. KRC specializes in qualitative and quantitative public opinion research and analytics to drive strategy, start conversations, and measure success. Our work spans the healthcare, corporate, consumer, technology, and financial industries as well as non-profit and government sectors. We work with other agencies within the Weber Shandwick Collective (including Weber Shandwick, Powell Tate, and United Minds) and direct-to-KRC clients. KRC is headquartered in Washington, DC with staff across the U.S.

Qualifications

  1. Strong preference for those who are a graduate student, recent college graduate or current/rising college senior. 
  2. Must be able to work a minimum of 30+ hours per week, with a strong preference for those who can work full-time (40 hours per week). This internship will begin in June 2024 and go through August 2024.
  3. Must have superior analytical and writing skills, be a proactive communicator, and possess a keen eye for detail.
  4. Strong preference for those with previous internship/work experience. (Experience in opinion research is not required.)
  5. Should have an interest in market research including work with data, analytics, or data visualization.

To Apply

  • Please submit each of the following: the online application, a resume, and a cover letter.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Chicago, Illinois, United States

Vice President, Analytics

VP, Analytics

The VP, Analytics will deliver data-driven, actionable insights on behalf of our clients. Ideal candidates will be excited about championing for the analytics discipline and fluent in the various technologies, platforms and best practices that define the online media and marketing space. Are you interested in developing solutions based on data-driven findings? Do you obsessively track social and digital trends?

In this role, you will be a key contributor to the agency’s Global Intelligence team, charged with orchestrating the measurement and optimization approach for a cross-channel, multi-agency client team. You will be responsible for developing innovative measurement strategies, leading business intelligence efforts and managing the execution of analyses designed to drive deep understanding of consumer behavior and communications performance.

Responsibilities:

  • Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms. Apply that knowledge to inform and enhance our work.
  • Collaborate closely with cross-function leadership to infuse all aspects of the work with data- and research-backed solutions.
  • Develop strategic measurement frameworks and playbooks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.
  • Tirelessly mentor junior staff, investing time and energy into talent development and growth.
  • Champion the use of data to inform decision-making at all levels internally and externally.
  • Work closely with partner agencies to ensure proper operations of data-driven strategies.
  • Provide hands-on consultancy, collaboration and support to clients and project teams in designing, budgeting, staffing, and delivering analytics work.
  • Leverage a variety of descriptive and inferential statistical methods to analyze data from online and offline sources.
  • Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
  • Create visually compelling presentations of reporting and insights that allow a client to easily evaluate performance relative to their business objectives.
  • 6-8 years of experience in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
  • Passion for working with data and deriving insights to answer client business questions.
  • Experience leading and producing work for a marketing analytics program.
  • Proficiency with paid, owned and earned aspects of digital content management, including social media, site analytics and search.
  • Experience working on analytics for a communications program with paid, owned and earned media components.
  • Demonstrated skill in being consultative and persuasive, especially with clients – able to challenge the status quo to gain adoption or alignment.
  • Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
  • Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
  • Strong experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
  • Solid understanding of enterprise data management, integration and governance principles.
  • Expertise with site analytics and social platforms including: Adobe, Google, Facebook, Twitter.
  • Experience using media/marketing intelligence, social listening or other research tools such as: Sysomos, Critical Mention, Quid, Brandwatch, Affinio, Comscore or Mintel.
  • Extensive experience producing reporting and insights.
  • Experience with A/B/and MVT testing/optimization for site and social media content.
  • Strong communication skills and high emotional intelligence.
  • Strong organizational skills and attention to detail.
  • Comfort with working in and contributing to a fast-paced, team environment.

Ideal Qualifications

  • 7-10 years of experience in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
  • Must have experience working with clients in the CPG industry.
  • Experience leading and producing work for a marketing analytics program.
  • Proficiency with paid, owned and earned aspects of digital content management, including social media, site analytics and search.
  • Experience working on analytics for a communications program with paid, owned and earned media components.
  • Demonstrated skill in being consultative and persuasive, especially with clients – able to challenge the status quo to gain adoption or alignment.
  • Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
  • Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
  • Strong experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
  • Solid understanding of enterprise data management, integration and governance principles.
  • Expertise with site analytics and social platforms including: Adobe, Google, Facebook, Twitter.
  • Experience using media/marketing intelligence, social listening or other research tools such as: Sysomos, Critical Mention, Quid, Brandwatch, Affinio, Comscore or Mintel.
  • Extensive experience producing reporting and insights.
  • Experience with A/B/and MVT testing/optimization for site and social media content.
  • Strong communication skills and high emotional intelligence.
  • Strong organizational skills and attention to detail.
  • Comfort with working in and contributing to a fast-paced, team environment.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.