Public Relations Intern (Spring 2024)

Minneapolis, Minnesota, United States

Published

11/15/2023

Apply now

Job Description:

Weber Shandwick isn’t just a PR agency. We’re the world’s largest engagement agency. And while, sure, we’ve won our fair share of awards, what we’re really proud of is the connected network of specialized experts we’ve built, each one skilled in earning attention and driving conversation. Our strength is in our people. In our teams. In the promise we’ve all made to “go beyond” for our clients, delivering not only strategic business objectives, but real value. Weber Shandwick is home to experts across our four value-based communities: Client Experience, Content, Insights and Integrated Media.

 

The Opportunity:

Do you think big picture, are you able to connect the dots, problem solve and enjoy digging into the “how” behind a project? Our internship allows you to experience the inner workings of a variety of integrated campaigns, collaborate with subject matter experts, brainstorm on how to take engagement and innovation up a notch, and come to understand how brand communication is constantly evolving. From creative ideation and research to execution, Weber Shandwick’s interns form the foundation of a talented team that generates groundbreaking, award-winning programs. During the program (average length of internship is 5-6 months), interns will work on programs for iconic brands they likely encounter every day.

 

Responsibilities:

As an Intern, you will have the opportunity to work on PR initiatives ranging from earned and paid media, to influencer and digital efforts, including:

  • Monitoring media and influencers to inform and educate strategy and action
  • Conducting research and analysis
  • Preparing media relations materials and targets
  • Outreaching to media and/or influencers
  • Coordinating event planning and logistics
  • Participating in team brainstorms

 

Essential Skills:

  • Strong written and verbal communication (familiarity with AP Style a plus)
  • Passion for creative thinking, strategy and pushing the boundaries
  • Strong organization skills, time management and attention to detail
  • Willingness to learn, question and challenge
  • Ability to multi-task, handle a fast-paced environment and fully immerse in clients’ business
  • Basic research experience and the ability to identify and analyze trends
  • Proficient in Microsoft Office suite programs
  • Candidates should have BA or BS in a related field

 

What you’ll get from us:

  • Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected in our now partially-virtual world
  • Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters
  • A large reach: Experience working with colleagues across the Weber Shandwick network
  • Learning and Development: Keep sharp and learn all the new skills with access to trainings and tutorials through complimentary access to LinkedIn Learning as a WS employee
  • A possible career: Internships have the possibility of growing into a Junior Associate position
  • A paycheck! Interns are paid hourly, at 40-hours per week.

 

Requirements:

  • The ideal candidate must be a college graduate by start of internship in February
  • Must be available up to full-time (40 hrs/week) 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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We are looking for an engaging, curious and collaborative person with outstanding client service and interaction skills, as well as proven analysis, writing, strategic planning, media relations and digital/social media acumen to help drive the growth and success of a variety of accounts. 

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  • Developing public relations action plans; program goals; and earned /social media campaigns, targets and pitch angles that require input from senior team leadership
  • Play day to day account lead for B2B, financial sector and professional services accounts
  • Managing teams and collaborating/responding to clients
  • Researching and writing briefing materials for client executives
  • Writing and editing press materials, key message documents, briefing materials, blog posts and pitch letters
  • Staying abreast of current industry news and trends, and sharing that information with account team members 
  • Developing and managing timelines and weekly action plans to ensure all deadlines on client programs are met
  • Breaking down and managing detailed tasks with the account team associated with planning and implementing special public relations events such as press conferences and media trips
  • Anticipating and proactively offering solutions to senior team leadership for executional issues specific to assigned programs 
  • Interacting with senior management and providing input into tactics and strategies
  • Cultivate and enhance collaborative working relationships with media through regular communications 
  • Persuasively pitching media and securing high-profile coverage for clients
  • Understanding client objectives and priorities to help shape story angles  

Basic Qualifications: 

  • 6+ years of communications experience, preferably in an agency environment
  • Understanding of and experience working with professional and financial services companies, financial markets and products
  • Excellent communication/presentation skills; verbal and written
  • Strong attention to detail and project management skills
  • Social media literacy with the ability to identify and recommend social program elements
  • Ability to multi-task effectively and work within tight deadlines
  • Ability to work independently and as part of a team to meet deadlines and client expectations
  • Confident and comfortable presenting in front of groups
  • Media relations experience for financial and professional services accounts is a plus

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

NYC Salary range: $85,000 – $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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  • Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
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  • Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
  • Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
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  • Dynamic: Ability to work in a fast-paced agency environment
  • Spark: Understand what sets you apart

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  • Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected in our partially-virtual world
  • Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters
  • Learning and development: Keep sharp and learn all the new skills with access to trainings and tutorials through complimentary access to LinkedIn Learning as a WS employee
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#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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We’re passionate about expanding the boundaries of what we offer our clients by bringing diverse perspectives to the table. Are you creative and daring? Do you have digital savvy? Do you love to collaborate and bring big ideas to life? Are you ready to launch your career with Weber Shandwick? We’re looking for you, the newest member of our Chicago Internship Program!

From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns form the foundation of a talented team that generates groundbreaking, award-winning programs. During the program, you’ll work on campaigns for iconic brands and companies you likely encounter every single day.

What’s in it for you? Our interns will earn practical experience as fully integrated members of account teams and will receive coaching from team members to help advance your career goals.

What you’ll do all day:

  • Create: Craft written communications including media materials and compelling social content
  • Research: Analyze brands using various resources
  • Engage: Share big ideas in brainstorms and with teams
  • Plan: Assist in event coordination and logistics
  • Hustle: Pitch stories to media, develop media lists, track placements, etc.
  • Monitor: Track brands in traditional and social media

What we’re looking for from you:

  • Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
  • Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next
  • Communication: Speak, write and edit succinctly and compellingly
  • Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
  • Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
  • Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like Hootsuite, TweetDeck, Cision, Adobe Creative Suite, Sysomos, Radian6 a plus
  • Dynamic: Ability to work in a fast-paced agency environment
  • Spark: Understand what sets you apart

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  • Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected in our partially-virtual world
  • Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters
  • Learning and development: Keep sharp and learn all the new skills with access to trainings and tutorials through complimentary access to LinkedIn Learning as a WS employee
  • A possible career: Internships have the possibility of growing into a full-time position
  • A paycheck! Interns are paid hourly, at 40-hours per week

Requirements:

  • The ideal candidate must be a college graduate by start of internship
  • Availability: 40 hours a week from February to June  

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.