Vice President, Earned Media Strategy

Junior Associate, Business Development

Weber Shandwick is seeking an ambitious and detail-oriented Junior Associate who wants to be part of a dedicated and engaged team that creates smart marketing and communications solutions for clients. This position will provide ongoing support the Business Development team for North America. The role includes development of RFI and RFP content, conducting research into new prospects, supporting proactive new business pursuits, managing timelines, coordinating with pitch teams and leads, assist with reporting, knowledge management and more.
 

PRIMARY RESPONSIBILITIES

• Provide operational support on client projects, as directed
• Accurately maintain executional tools, trackers and reporting
• Share results of the work in a structured way
• Proactively offer solutions for executional issues specific to assigned programs
• Engage, as appropriate, with client contacts
• Support multiple client programs

MINIMUM REQUIREMENTS

• Bachelor’s Degree
• Strong written and verbal communication skills
• Timely communication of significant issues and challenges
• Confident presenter and persuasive speaker
• Self-motivated, entrepreneurial and endlessly curious

ADDITIONAL REQUIREMENTS

• PR agency/journalism internship experience
• Available to work a full-time schedule
• Professional demeanor
• Meticulous attention to detail
• Resourceful and effective problem solver

NYC Salary range: $45,000 – $50,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical 
• Dental 
• Vision 
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We are seeking someone who is passionate about healthcare and making a difference in the lives of patients living with various diseases and conditions. As a Manager, you will work closely with senior and junior staff members across several teams to provide counsel and manage day-to-day work, in addition to serving as a key client contact.

As a successful Manager, you will be a strong leader with excellent writing and communications skills and an ability to translate client needs into project plans. You will also help develop and implement engagement campaigns for a variety of healthcare clients, including pharmaceutical companies, hospitals, and health systems. Ideally, you should have agency/consulting or related experience with a background in healthcare communications, including experience leading digital program elements.

Other responsibilities include, but are not limited to:

1. Manage account team implementation of agreed-upon programs, ensuring quality standards are met and desired results are delivered on-budget
2. Lead project management initiatives
3. Lead development and revision of tools, ensuring all activities are moving forward and are within deadlines
4. Leverage traditional media as well as influencers and digital/emerging technologies for PR programming
5. Develop a range of external and media materials including press releases, key message documents, pitches, social media content, etc.
6. Manage event and activation logistics in a variety of settings
7. Set and meet campaign measurement and evaluation criteria
8. Identify training and development needs of junior staff and provide opportunities that enable staff members to reach their full potential
9. Assist in financial management for clients, including development of invoices and activity reports

 What We Are Looking For

1. Fluency and/or familiarity with digital and social media
2. Experience working on multi-disciplinary (holistic) communication initiatives
3. Strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
4. Solid working knowledge of key online/offline media influencers/journalists
5. Strong budgeting and financial management skills
6. Experience with clients and accounts that are measurement and evaluation driven
7. Strong presentation skills, poise, and professionalism
8. Industry experience in healthcare communications and/or pharmaceuticals

Basic Qualifications

1. At least 4 years’ experience in public relations at an agency or corporate in-house (healthcare experience required)
2. BA or BS in Public Relations, Communications, or in a related field

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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DIRECTOR – INTEGRATED MEDIA STRATEGY

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!

If you’re a strategic communicator with an earned-first integrated-marketing mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running), a certified Great Place to Work (five years running) and boasts the most exciting client list of any agency in the country.

POSITION PROFILE

We are currently seeking a Director to join our Integrated Media team in Toronto.

We’re looking for a self-starter who can help us tell compelling stories for our clients. The position requires a seasoned public relations practitioner with a deep understanding of the earned media landscape, influencer marketing and social platforms, and knows how to shape stories built to travel across the media and digital communities where our clients’ audiences engage.

You love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 7-10 years of experience, you’ll play a lead role on integrated account teams to create strategies across earned, owned and paid platforms that transform stories into trending topics. Familiarity with both traditional media as well as digital and social platforms is key.

Responsibilities

• Develop a deep understanding of our client’s business and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of integrated multiplatform campaigns that drive meaningful business results
• Weave earned media, influencer, social and paid tactics together into integrated plans that tell our clients’ stories and exceed their expectations
• Oversee campaign execution, rolling up your sleeves and stepping in where required, and taking accountability for program success
• Provide expert counsel to clients and colleagues on media/influencer/digital trends, issues and best practices – act as a thought leader and trusted partner who shares knowledge and expertise
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients

• Lead a high-performing team; mentor and develop junior team members
• Play a collaborative role in staffing and resourcing to balance team workloads and ensure optimal account service

REQUIREMENTS

• 7-10 years of experience, preferably within an agency environment
• Expert understanding of the overall media, social media and cultural landscapes
• Proven ability to garner earned-first coverage and conversation on behalf of brands
• Established media relationships and illustrative examples of past success

• Deep expertise in building and managing media relations and influencer strategies
• Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients
• Proven experience in developing and nurturing strong client relationships
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Proven experience building teams, managing and mentoring team members and working collaboratively in a cross-functional setting 
• Ability to work effectively with integrated agency teams

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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