Freelance Opportunities - Influence

Junior Associate, Influence

We’re currently seeking an Junior Associate, Influence to join our Integrated Media team in Chicago. We are looking for a collaboration-minded person with skills in social media influencer relations, content creation and strategic planning in the influencer, paid and earned media space. Additionally, this person will assist in virtual event planning & productions and management and in managing and nourishing client relationships. This role will focus on two of the top clients in the Weber Shandwick Chicago office.    

What You’ll Be Doing:

• Development and execution of social media influencer recommendations.
• Serving as the day-to-day team support during program execution.
• Input on influencer relations marketing campaigns and tactics.
• Persuasively pitch influencers, and maintain strong network and one-on-one influencer relationships.
• Development and management of timelines and weekly action plans to ensure all deadlines on client programs are met.
• Breaking down and manage detailed tasks with the Influencer and Account team associated with planning and implementing special public relations events and new product launches.
• Proactively monitor social media and influencer space for unique brand opportunities while also developing sense of competitor set and cultural conversations.
• Lead management of use study developments, new biz research and vendor management.
• Management of Influence team’s workflows and checklists (ways we manage programs).
• Coordinate with social platform and paid media team to ensure platform and paid strategic thinking.
• Collaboration with analytics team to measure results and develop campaign recaps.
• Interact with senior management and input into tactics and strategies.
• Partner with Corporate Communications team to assess risks and reputation.

Qualifications:

• Four-year degree or equivalent work experience in communications, journalism, marketing, or a similar field required
• 0-1 years of related professional experience
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Proficient in Microsoft Office suite.

About Weber Shandwick

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical 
• Dental 
• Vision 
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1

Junior Associate, Influence

We’re currently seeking an Junior Associate, Influence to join our Integrated Media team in Chicago. We are looking for a collaboration-minded person with skills in social media influencer relations, content creation and strategic planning in the influencer, paid and earned media space. Additionally, this person will assist in virtual event planning & productions and management and in managing and nourishing client relationships. This role will focus on two of the top clients in the Weber Shandwick Chicago office.    

What You’ll Be Doing:

• Development and execution of social media influencer recommendations.
• Serving as the day-to-day team support during program execution.
• Input on influencer relations marketing campaigns and tactics.
• Persuasively pitch influencers, and maintain strong network and one-on-one influencer relationships.
• Development and management of timelines and weekly action plans to ensure all deadlines on client programs are met.
• Breaking down and manage detailed tasks with the Influencer and Account team associated with planning and implementing special public relations events and new product launches.
• Proactively monitor social media and influencer space for unique brand opportunities while also developing sense of competitor set and cultural conversations.
• Lead management of use study developments, new biz research and vendor management.
• Management of Influence team’s workflows and checklists (ways we manage programs).
• Coordinate with social platform and paid media team to ensure platform and paid strategic thinking.
• Collaboration with analytics team to measure results and develop campaign recaps.
• Interact with senior management and input into tactics and strategies.
• Partner with Corporate Communications team to assess risks and reputation.

Qualifications:

• Four-year degree or equivalent work experience in communications, journalism, marketing, or a similar field required
• 0-1 years of related professional experience
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Proficient in Microsoft Office suite.

About Weber Shandwick

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical 
• Dental 
• Vision 
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1

Senior Manager, Influence Strategy

 

Weber Shandwick is looking for a Senior Manager, Influence Strategy to join our team in Chicago. We are looking for a star candidate (5+ years of experience).

Candidate must have a deep understanding of the influencer landscape, but also have unique experience developing and executing both earned-led brand and influencer-led campaigns. The following is a general outline of primary responsibilities.

 

The Essentials

• Thinking: Intellectual curiosity and creativity is a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.
• Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.

 

Responsibilities

Brand Strategy & Execution

• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
• Partner with CX and Project Managers to help manage program and project budgets
• Demonstrate financial acumen in the areas of budgeting, billing and staffing

 

Influencer Strategy & Execution

• Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
• Demonstrated passion for influencer marketing both personally and professionally; balanced interest in both healthcare and consumer brands
• Craft influencer strategies for yearlong plans and product launches
• Research, vet, contract and manage relationships with influencer talent
• Develop influencer briefing materials
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies
• Manage and build relationships with influencers and third party agents
• Mine current news cycle for ad hoc influencer opportunities
• Demonstrated expertise in social platforms, user behaviors and emerging trends

 

Client & Team Engagement

• Communicate with clients on daily basis
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches
• Lead a high-performing team; coach and develop junior team members

 

Weber Shandwick is proud to The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical 
• Dental 
• Vision 
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1