Account Director, B2B Marketing
Washington, District of Columbia, United States
Published
02/19/2025
Account Director – B2B Marketing, Digital
Weber Shandwick – Washington D.C.
The D.C. office of Weber Shandwick is seeking an enthusiastic, driven digital strategist to join our high-energy, high-performance team.
The ideal candidate should have a passion for digital innovation and telling brand stories across digital platforms. To be successful in this role, this individual has a solid digital marketing or background that includes ideating digital content, analyzing results and developing digital-specific project plans. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build digital strategies to constructing efficient nurture journeys and concepting content production.
If that is you, let’s talk!
What we’re looking for:
- Experience in integrated digital marketing strategy and execution
- Ability to build fully integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands
- Experience in conducting research of various types such as; market landscape, persona, competitor and content research
- A solutions-oriented, resourceful, and collaborative contributor to the success of both their clients, team, and agency
- Experience in development of project plans, calendars, and workflow processes
- Strong client management and counsel skills
- Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
- Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
- Strong understanding of digital analytics, measurement and performance-driven insights
- Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.) or relevant growth/performance marketing experience
- Background in demand gen, lead gen, sales enablement, ABM and email marketing
- Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice
The Essentials:
- Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity is a must.
- Communication: Speak, write and edit succinctly and compellingly.
- Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
- Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
- Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently.
- Passion: Determined to deliver high-quality work, to build close client relationships, to execute effectively, and to be motivated by the work.
- Technical: Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
- Detail-Oriented: Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
- Spark: Understand what sets you apart.
- Growth: Recognizing where you can grow and be open to learning opportunities.
Additional Responsibilities:
- Be the lead strategist for digital clients
- Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success
- Provide client counsel while serving as a strategic driver for client meetings and presentations
- Expand the digital deliverables and offerings for our team
- Assist in the development and implementation of paid, owned and earned programs
- Efficiently manage client and team resources and deliverables around major campaigns and projects
- Write content briefs and develop project timelines
- Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns
- Have excellent organization and time management skills
- Have very strong written and verbal communications skills
- Be able and eager to quickly learn new systems, tools, approaches and platforms
- Effectively manage client and team expectations around timelines, work, and deliverables
Basic Qualifications:
- 6-8 years of experience within the digital marketing industry with a strong understanding of integrated strategies
- 2+ years management experience leading small groups and projects
- Bachelor’s Degree
- Strong experience with both large-scale and start-up business environments preferred
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Salary range: $95,000 – $125,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
San Francisco, California, United States
Public Relations Intern (Summer 2025)
Public Relations Intern (Summer 2025)
Weber Shandwick’s West Coast is seeking a smart, passionate and diverse thinker to help us solve and create industry-defining work for a range of consumer and health clients. Our internship offers an opportunity to shape data-driven, creative, integrated communications solutions while working closely with a team of dynamic professionals.
From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns form the foundation of a talented team that generates groundbreaking, award-winning programs. Plus you’ll work on campaigns for iconic brands and companies you likely encounter every single day.
What you’ll do all day:
- Create: Craft written communications including media materials and compelling social content
- Research: Analyze brands using various resources
- Engage: Share big ideas in brainstorms and with teams
- Hustle: Pitch stories to media, develop media lists, track placements, etc.
- Monitor: Track brands in traditional and social media
What we’re looking for in a candidate:
- Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
- Communication: Speak, write and edit succinctly and compellingly
- Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next
- Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
- Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work are critical
- Technical: Proficiency in Microsoft Office Suite. Familiarity with platforms like Cision, Muckrack, Meltwater, Talkwalker, Brandwatch, and /or Quid a plus
- Dynamic: You must be able to work in a fast-paced agency environment and juggle tasks
- Spark: Understand what sets you apart
What you’ll get from us:
- Buddy: All new hires are paired with a buddy dedicated to making your time with us amazing
- Built-In Mentorship: You’ll be invited to panels and workshops to learn from the greatest in the industry
- A possible career: Internships have the possibility of growing into a full-time position
- A paycheck! Interns are paid hourly
Requirements:
- The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
- Must be available to work 40 hours a week from June to August
[California/Washington] Salary range: $20.00 – $20.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Freelance Principal
Who We Are
United Minds is a global change consultancy that helps Fortune 500 clients transform their organizations, with a particular focus on the people side of change.
What Makes Us Different
At United Minds, our purpose is to make business more human – because we believe our collective futures depend on a human-powered world. We do this by helping leaders decide, design, develop and drive the future of their organization in partnership with people, and for people, using business intelligence to inform human-centered change experiences.
Partnering with some of the world’s biggest organizations, we deliver impactful, enduring change. Our core services include organizational transformation (M&A, spinoffs, restructures, marketing and digital transformation), leadership alignment, talent strategy development, culture change and employee experience.
Our values – Big Thinking; Little Details; Giant Heart – inform our work… and the way we work with our client partners. We thrive on bringing original ideas to the table but know this only comes alive in the details. And most importantly, we do this with our whole heart – giving ourselves permission to care for each other, for the work, for our clients and ourselves.
What’s more, as part of The Weber Shandwick Collective, we’re able to tap into award-winning creative capabilities, the latest in AI thinking, and research, data and analytics to supercharge our solutions for clients.
Our Growth Ambition
We have big, bold growth ambitions at UM. And in a world defined by “extreme change”, we’re uniquely positioned to help our clients navigate the myriad of challenges they face. Our agile, innovation-first mindset means we are constantly incubating new offerings such as stakeholder fluency and narrative intelligence to ensure we’re as future-oriented as the companies we propel forward.
As part of our continued growth, we are looking for a Senior Consultant to join our North America team who can lead client-consulting projects, contribute to thought leadership, and participate in new business.
Responsibilities
Trusted Client Partner
- Act as trusted advisors to C-suite clients, providing senior counsel across any and all of UM’s core offerings (change management, culture change, employee experience, leadership impact, employee engagement and multi-stakeholder insights)
- Role model exceptional client experience and counsel, building strong senior client relationships
- Embrace ambiguity and steer teams to navigate complex client situations
- Embody disruptive creativity and an eagerness to explore unconventional approaches to deliver innovative client solutions
- Ensure that the broad UM vision for a client account is cascaded to integrated teams and all internal partners within the Weber Shandwick Collective
Account and Business Management Expert
- Partner with Senior Principals to design the project team structure and organically grow the business – identifying new opportunities and proactively developing client relationships
- Tracks and reports revenue by account to Finance and Leadership for revenue recognition and forecasting
- Review SOWs and project budgets
- Identify resourcing needs/gaps/opportunities to solve with UM’s VP, Operations
Operational Steward
- Oversee the overall fiscal health of the practice/client to maximize revenue goals and minimize investment time
- Own significant revenue under management and manage target billability
- Negotiate complex scopes and agreements with clients and required parties (Finance, Legal, Procurement, etc.)
- Regularly assess status of staffing and team assignments; manage account staffing and overall utilization metrics by practice/account
Talent and Culture Cultivator
- Exemplify our values of Big Thinking, Little Details and Giant Heart, and bringing them to life into relationships with clients and colleague at all levels
- Role models and fosters collaborative and supportive relationships with team members and counterparts in other practices
- Integrate junior staff into workflow scenarios; possesses the ability to delegate tasks while remaining accountable for outcomes
- Supervise junior staff by motivating, coaching, consistently providing feedback
Our Ideal Candidate
- At least 8-10 years’ of consulting experience working in human capital and organizational transformation in large, complex, multinational organizations.
- Excellent team and client management skills
- Ability to professionally interface with and influence clients
- Embraces ambiguity and approaches challenges with curiosity, applying past experiences but not limiting solutions to them, to continuously improve and innovate what we do for clients and our own business alike
- Emphasizes attention to detail and quality, while working with a sense of urgency
- Shows exceptional judgment when working with team members, client contacts and vendors
- Exhibits a strong commitment to agency and personal growth
- Master’s Degree in Organizational Development or related field, and/or change management certification such as Prosci are a plus
NYC Salary range: $200.00 – $200.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
United Minds is proud to be an Equal Opportunity/Affirmative Action employer. United Minds recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Financial Analyst, Commercial Strategy
Commercial Strategy Analyst
Role Overview: Weber Shandwick is seeking a dynamic and strategic Commercial Strategy Analyst to support pricing and negotiation strategies for new and existing client opportunities, both locally and globally. This role is not just about data analysis—it requires a strategic mindset to proactively interpret data, call out key insights, and contribute to client strategy and offerings. The ideal candidate will thrive in a fast-paced, high-impact environment, handling multiple client requests, including urgent priorities, while working cross-functionally across various teams.
This role offers a unique opportunity to be at the intersection of finance, commercial strategy, and client development, shaping pricing structures and negotiation strategies that drive business growth. The Analyst will play a critical role in supporting business decisions and ensuring efficiency in commercial operations.
Key Responsibilities:
- Serve as a strategic business analytics partner and forward-thinking business analytics resource for new business opportunities and existing client accounts.
- Analyze financial and business data, calling out key trends and implications to inform strategic decision-making.
- Manage & analyze financial reports to support profitability and remuneration strategies.
- Aggregate financial figures from SAP and Hyperion systems.
- Handle multiple client requests, including urgent and complex pricing scenarios, with a solutions-oriented mindset.
- Collaborate with Finance, New Business Development, Project Management, Account teams, and other departments globally to align pricing strategies with client needs.
- Strong communication skills, with the ability to facilitate effective dialogue with senior management and cross-functional teams throughout the organization.
- Review and assist with RFIs/RFPs, ensuring pricing and commercial terms align with strategic objectives.
- Monitor and validate rate cards, SOWs, and MSAs to ensure pricing accuracy and compliance with client agreements.
- Proactively identify rate discrepancies and opportunity for rate increases in commercial agreements and suggest strategic adjustments.
- Develop and maintain global and local data repositories, ensuring accurate and insightful reporting for decision-making.
- Complete Client-related Pricing/Reporting Templates, as required.
- Summarize data and changes to MSAs for our top 20 clients in decks to update and share with Client Finance and Local Finance teams.
- Liaise with global teams to pull financial and MSA data to identify opportunities for growth.
- Proficient in understanding Global Agency title mapping and structures.
Qualifications & Experience:
- 3+ years of experience in a financial, strategic, or commercial analysis role (agency experience preferred).
- Strong strategic thinking and problem-solving skills—able to go beyond numbers and translate data into actionable insights.
- Highly proactive and resourceful, with a keen ability to anticipate challenges and address them when providing data summaries and analyses.
- Exceptional ability to manage multiple priorities in a fast-paced environment.
- Strong collaboration skills—able to work effectively across finance and non-finance teams globally.
- Excellent communication skills, with the ability to summarize data concisely and present insights to senior stakeholders.
- Proficiency in Microsoft Office, with very strong Excel skills (lookups, pivots, dashboards, advanced formulas, etc.).
- SAP and Hyperion background preferred.
- Strong ownership mentality—someone who takes initiative, sees projects through, and ensures high-quality execution.
- Strong time management skills, including the ability to prioritize multiple deadlines.
- Ability to anticipate problems, analyze situations, and proactively develop solutions.
- Comfortable with a hybrid work environment, with some onsite presence required.
Why Join Us? This role offers an exciting opportunity to work on global, high-impact projects, collaborating with top-tier professionals across multiple business units. You’ll gain exposure to executive-level decision-making and play a key role in shaping commercial strategies that directly drive business success. If you are a proactive, strategic thinker who thrives in a fast-moving, team-oriented environment, we want to hear from you!
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $65,000 – $80,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.