Intern, Media Relations & Paid Influencer (Summer 2025)

B2B Marketing Intern (Summer 2025) 

Weber Shandwick Baltimore is not looking for your traditional PR or social-media Intern. Instead, we’re focused on the strategies and platforms needed to develop integrated marketing campaigns.
 
What you’ll do all day:
•    Plan: Assist in project coordination and logistics
•    Evaluate: Review project deliverables to ensure they meet specifications and standards
•    Coordinate: Collaborate with media, creative, strategy, development and account teams
•    Report: Review and provide input on performance deliverables
•    Engage: Share big ideas in brainstorms and with teams
•    Research: Analyze brands using various resources
•    Monitor: Track clients and industries online behaviors and relevant/trending topics
 
What we’re looking for from you:
•    Thinking: Do it out of the box. Look for holistic and innovative ways to meet needs and challenges. Foster a curious mind and ask thoughtful questions
•    Digital: Know digital platforms (tech, email, CRM, social, etc.), what brands are doing with them and best practices
•    Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like Google Analytics, Google Data Studio, Facebook Business, LinkedIn, Adobe Creative Suite, Sprout Social, MailChimp, Campaign Manager, WordPress
•    Management: Meet deadlines, put out fires and multi-task. Work fast, and work well. Volunteer to take on new responsibilities
•    Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
•    Problem-Solving: Think proactively and provide solutions/recommendations for day-to-day tasks and account initiatives
•    Dynamic: Ability to work in a fast-paced agency environment, often independently
•    Communication: Speak, write and edit succinctly and compellingly
•    Spark: Understand what value you can bring to our team
 
What you’ll get from us:
•    Built-in mentorship: all interns are paired with a mentor dedicated to making your time with us amazing
•    Exposure: You’ll be introduced to cross-functional marketing teams, solving the greatest challenges for enterprise- and mid-level brands
•    Trainings and coaching: you’ll be invited to workshops and ongoing trainings to introduce you to the latest and greatest in the industry
•    A possible career: Internships have the possibility of growing into a full-time position
•    A paycheck! Interns are paid hourly, at 40-hours per week
 
Requirements:
•    Recent college grad or related experience
•    Availability: 40 hours a week from June to August

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick is currently seeking a Senior Vice President, Social Strategy to join our team in our New York office to lead a key workstream for one of the firm’s largest clients. This role requires an experienced digital and social strategist who will lead core components of all social strategy related workstreams and serve as a daily client contact. The SVP, Social Strategy will have a high degree of autonomy to lead, develop, and implement strategies to an additional portfolio of clients as the senior social strategy leader in the office.

The Senior Vice President, Social Strategy is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and influencer initiatives including campaign development, content creation, relationship management, and measuring the effectiveness of our initiatives.

An ideal candidate will have deep experience in the social space on notable brands and be in tune with emerging trends within digital and social media. The ideal leader has a point of view not just on brand engagement in social channels but also the broader shifts happening in media.

Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.

We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.

Responsibilities:

• Serve as a senior day-to-day client contact for a critical – and highly visible – client, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support social efforts
• Serve as a senior counselor for existing and prospective clients across a broad portfolio of business in the New York office, serving as the senior-most social capability leader
• Collaborate with cross-functional teams in the development, implementation and measurement of innovative online brand strategies that are integrated with overall client marketing objectives/goals
• Collaborate with agency partners (e.g. media, creative AOR) to develop and implement integrated program execution
• Develop and track against client scopes of work
• Demonstrate strong conceptual thinking with high energy and excellent storytelling skills demonstrated through writing creative briefs and verbal presentation
• Build cohesive social strategies to align overall marcomm efforts and priorities – and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Become educated in client’s brand, customer base, business model and marketing objectives

Qualifications:

12+ years of experience with a digital advertising and/or digital PR agency, CPG experience is desired but not necessary 

• Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
• Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
• Have exceptional creative and business writing skill
• Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities
• Strong technical proficiency in social media platforms
• Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $160,000.00 – $225,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We Are Seeking

We are seeking an Account Director to join our Media Relations team within our Health Practice. As a Director, you will be responsible for managing client, media and inter-agency relationships, playing a critical role in determining the future and long-term success of our Health practice.

You will be responsible for all aspects of a client relationship and account team as it relates to earned media . You will supervise major pieces of business and team members. Other responsibilities include recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.

You are also engaged with business development, strategic program planning, and the development of creative concepts. Ideally, you will have consumer health experience and a proven track record of managing branded and unbranded consumer campaigns with media and third party partnerships. The following is a general outline of primary responsibilities.

Additional responsibilities include but are not limited to:

• Day-to-day client support and counsel
• Leading media relations efforts for team including managing junior staff
• Driving communications support around campaigns
• Working across internal and external specialists including media, digital, creative and agency partners
• Working with senior counselors on strategy

What We Are Looking For

• Capacity to convey ownership of assigned projects to junior team members
• Can solve conflicts
• Can mobilize and motivate teams
• Can work independently and as part of a team
• Excellent oral and written business communication skills
• Aptitude for financial analysis
• Can complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Instills confidence with clients and colleagues

Qualifications

• At least 7 years’ healthcare public relations/communications experience, including an interest in working with the media
• BA or BS in Communications or in a related field

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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