Senior Analyst
New York, New York, United States
Published
12/20/2024
Senior Analyst
You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.
As the core team of global communications powerhouse Weber Shandwick, we are leveraging data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world’s most important digital, social and e-commerce platforms.
Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace’s current and future needs.
We Are Seeking:
We are seeking a strategic thinker with a strong analytical mind to help compile and analyze data, and extract deep insights using the approaches, systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.
The Senior Analyst will join the New York Analytics & Intelligence team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.
The position will directly report to and work with the New York office but may support teams across all North American practice areas. This position will be dedicated to one of Weber Shandwick’s largest technology clients.
What You Will Be Doing:
- Lead day-to-day project delivery, coordinating with clients and the rest of your Weber Shandwick teammates to establish partnerships and prove value/ROI, infusing all aspects of the work with data-driven insights and measurement.
- Work with Impact teammates to create visually compelling reporting and insights that allow clients to easily evaluate communications, media and/or site performance relative to business objectives.
- Evangelize the use of data to inform decision-making at all levels internally and externally.
- Educate non-technical account team members on key requests and analysis process.
- Participate in business development activities, including scope design, strategic analysis, slide preparation and work planning.
Basic Qualifications
- 2-4 years relevant full-time experience; preferably in Consumer Insights, Marketing Analytics, or Performance Marketing fields.
- Experience working on analytics that demonstrate the value of marketing and communications programs across paid, earned, social, and owned media components.
- Experience working on analytics for communications programs with earned, owned, and paid media components, including social media, site analytics, and search.
- Ability to leverage scripting to automate analyses, data cleansing, and data integration tasks.
- Understanding of enterprise data management, integration, and governance principles.
- Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
- Strong interest and capacity to translate data and research into strategic insights and recommendations.
- Passion for working with data and deriving insights to answer client business questions.
- Experience with syndicated research tools such as MRI Simmons, YouGov or GWI a plus.
- Expertise with site analytics and social platforms including Adobe Analytics, Google Analytics, Facebook/Instagram, TikTok, and X.
- Experience with social listening tools such as Quid, Talkwalker, or Brandwatch a plus.
- Ability to work independently and in an integrated team setting.
- Strong communication (written and presentation) skills.
- Commitment to learning and the drive to take initiative.
- Strong organizational skills and attention to detail.
- Comfort with working in and contributing to a fast-paced, team environment.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $75,000 – $85,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Senior Vice President, Analytics
You are an experienced professional who can bridge the worlds of quantitative analysis and senior account leadership with an integrated approach to media research, insights, analytics and data for a existing and new portfolio of clients. This position will lead Analytics and Intelligence on one of our largest client accounts, while also helping to lead our regional team and portfolio. The position will directly report to the Head of Analytics for the East region.
Weber Shandwick seeks an experienced SVP to champion, advance and accelerate the use of data and bespoke advanced analytics in communications both within Weber Shandwick and for our clients.
The role will partner closely with brand strategists and creative teams to drive strategy and insights for our brands. The ideal candidate for this position will have prior experience selling or marketing scaled custom analytics solutions to sophisticated audiences.
Responsibilities
- Maintain deep knowledge and points-of-view on cutting-edge technologies, tools, platforms, and partners relevant to integrated media analytics—including overseeing and/or participating in the rollout of new technologies and partnerships to relevant teams.
- Provide hands-on consultancy, collaboration and support to clients and project teams in designing, staffing, and delivering analytics work.
- Design and manage complex reporting and monitoring workflows for one of our largest technology accounts.
- Develop social and cultural insights, leveraging proprietary technologies and tools, to support our Strategy and Media teams on one of our largest technology accounts.
- Work closely with firm, regional, practice and other discipline leaders in identifying opportunities and reducing barriers to advancing the use and sophistication of analytics across all offices.
- Contribute to business development and growth (both new client and organic growth) through the use of analytics in proposal development, as well as by designing and selling specific analytics solutions to clients.
- Lead thought-leadership efforts around the use of analytics in communications and marketing, both inside and outside of Weber Shandwick.
- Contribute to the development of new analytics tools and techniques/methodology.
- Engage as an active participant in product development work with data science, data engineering and product management organization.
- Be the voice-of-the-customer as company seeks to break new analytic ground.
Requirements
Minimum Requirements
- 12-15 years of related professional experience within an agency, consulting or corporate setting
- Talent development experience and skill in building, leading, coaching, and motivating analyst teams
- Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations
- Ability to design research and analyses to test specific hypothesis around optimal communications creative and channel mix
- Working knowledge of advanced statistics and data modeling techniques, including regression and classification techniques, as well as use of techniques and tools appropriate for analysis of both structured and unstructured data.
- Experience using media/marketing intelligence, social listening or other research tools such as: Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and Comscore.
- Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, SAS, SQL, MS Office Excel and PowerPoint.
- Hands-on experience in managing data and data mining.
- Ability to develop frameworks for steering complex insight/analytics projects.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $200,000 – $245,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.