Copywriter (Digital/Social)

Weber Shandwick is currently seeking a Senior Vice President, Social Strategy to join our team in our New York office to lead a key workstream for one of the firm’s largest clients. This role requires an experienced digital and social strategist who will lead core components of all social strategy related workstreams and serve as a daily client contact. The SVP, Social Strategy will have a high degree of autonomy to lead, develop, and implement strategies to an additional portfolio of clients as the senior social strategy leader in the office.

The Senior Vice President, Social Strategy is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and influencer initiatives including campaign development, content creation, relationship management, and measuring the effectiveness of our initiatives.

An ideal candidate will have deep experience in the social space on notable brands and be in tune with emerging trends within digital and social media. The ideal leader has a point of view not just on brand engagement in social channels but also the broader shifts happening in media.

Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.

We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.

Responsibilities:

• Serve as a senior day-to-day client contact for a critical – and highly visible – client, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support social efforts
• Serve as a senior counselor for existing and prospective clients across a broad portfolio of business in the New York office, serving as the senior-most social capability leader
• Collaborate with cross-functional teams in the development, implementation and measurement of innovative online brand strategies that are integrated with overall client marketing objectives/goals
• Collaborate with agency partners (e.g. media, creative AOR) to develop and implement integrated program execution
• Develop and track against client scopes of work
• Demonstrate strong conceptual thinking with high energy and excellent storytelling skills demonstrated through writing creative briefs and verbal presentation
• Build cohesive social strategies to align overall marcomm efforts and priorities – and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Become educated in client’s brand, customer base, business model and marketing objectives

Qualifications:

12+ years of experience with a digital advertising and/or digital PR agency, CPG experience is desired but not necessary 

• Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
• Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
• Have exceptional creative and business writing skill
• Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities
• Strong technical proficiency in social media platforms
• Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $160,000.00 – $225,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Are you passionate about technology brands, news and policy? Do you have the entrepreneurial spirit to help lead an integrated team across marketing functions? Do you thrive on being innovative and proactive to deliver results for your clients? If you answered yes to the above, we are looking for YOU!

We are currently seeking a Vice President to join our team in San Francisco with in-depth tech and/or telecom experience. In this role, you’ll help lead some of our biggest consumer and B2B technology accounts, while building strong client relationships and driving results.

This role is responsible for driving the success of client relationships; developing a deep understanding of their businesses to develop programs that deliver tangible results for them.

You would be responsible for working with cross-functional teams in the planning and executional oversight of strategic earned media and digital initiatives, including the development of campaigns, content creation and measuring the effectiveness of our initiatives.

PRIMARY RESPONSIBILITIES
•    Build and manage day-to-day relationships with key clients as their “go-to” at Weber Shandwick
•    Own responsibilities for executional leadership of multiple client programs, budgets, timelines and plans
•    Assist in the development of long-term client plans and program recommendations, developing budgets and generating recommendations
•    Drive development of end-to-end campaign plans, translating strategies into tactics; ensure team deliverables align with strategies
•    Proactively support and suggest improvements to exceed client expectations by leveraging industry knowledge and experience
•    Manage ongoing team resourcing/staffing to ensure successful delivery of work
•    Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met
•    Build and own productive relationships with multiple stakeholders (e.g. brand managers), interagency teams, and a diverse array of agency colleagues
•    Maintain profitability and financial health of client relationships
•    Motivate the team by bringing a positive, solutions-focused attitude to everything you do
•    Lead a high-performing team and mentor junior team members

KEY QUALIFICATIONS
 
•    9+ years of communications experience, ideally with a focus on technology and/or telecom industries
•    Agency experience (strongly preferred) and/or experience with leading tech brands
•    Excellent knowledge of the Canadian media and social landscape
•    Are both a creative and a strategic thinker
•    A track record in building strong client relationships and leading teams that deliver results
•    Proven experience building teams, empathetically managing and mentoring junior staff and working as a team-player in a cross-functional setting 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California Salary range: $105,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 #LI-JP1 

Weber Shandwick – Detroit

The Detroit office of Weber Shandwick is seeking a Copywriter to join our collaborative team and craft fun, shareworthy social content for one of our largest clients. As a copywriter, you’ll be active in the entire creative process. From brainstorming big idea to scripting videos to crafting social posts. You should have an innate knowledge of what resonates on social platforms and be curiosity about our client’s brand.

If you’re a writer that loves to collaborate and work with others to make shareworthy social content, let’s talk!

Responsibilities

• Craft content that helps build brands with social-first thinking and shareworthy executions
• Stay current on social trends, and look for opportunities to incorporate them into your concepts
• Ongoing development of new ideas, creative concepts, headlines, scripts and post copy
• Present ideas and executions to internal stakeholders
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Synthesize concepts in clear, concise and client facing manner
• Ensure all creative adheres to existing brand guidelines and social best practices
• Edit and proof materials during all project phases
• Wear multiple hats: we’re a collaborative and supportive team, so you’ll probably have the opportunity to play multiple roles throughout concepting and execution phases
• Collaborate with diverse teams to turn ideas into social content gold!

Skills and Requirements

• 3+ years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be a self-starter, with a record of working collaboratively, quickly and with minimal oversight.
• An understanding of what works — and doesn’t — in social media.
• Innate curiosity and ‘in the culture’ mentality
• The ability to work under pressure and hit deadlines

• Portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
• Must be able to work in a hybrid capacity in our Birmingham, MI office.
• Bonus Skills: blogging, journalism, social community management, filmmaking, videography, editorial, art direction, design, illustration, photography

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Detroit Salary Range: $58,700.00 – $70,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1