Digital PR, Manager - Senior Manager
Seoul, South Korea
Published
12/05/2024
Weber Shandwick Korea is seeking an experienced communications professional with a passion for content marketing to join Seoul office. You will be part of our Digital & Analytics team which develops online content targeting an international audience for leading global companies. As a manager/senior manager, you will be responsible for seamless project delivery across client accounts. The primary focus of the role will be managing the planning and production of content for clients’ social media accounts and websites, devising the editorial calendar, stakeholder management, and overseeing the project lifecycle through analytical reporting.
What You Will Do:
Client:
- Work with clients to develop creative and innovative initiatives to support brand strategy, brand awareness, and PR;
- Keep client programs on schedule and ensure all deadliness are met
- Structure long term plans and program recommendations for clients
- Earn the confidence of mid-to-senior level client contacts and other executives with a client’s organization
- Plan and implement programs; forecast and manage budgets, profitability and receivables for new and existing clients
- Proactively handle client problems quickly and adeptly
- Contribute to and promote business development by counseling clients
- Develop and deliver client presentations
- Actively participate in new business initiatives including taking a lead role in research and scoping of new business opportunities as requested.
- Generate new business from existing clients and new clients by developing programs, making credentials presentations, presenting program recommendations and pursuing new business leads.
Team Management:
- Act as key contact for internal account staff to address issues
- Train and motivate team members
- Manage account staff group profitability
- Contribute to performance reviews
- Create opportunities for team members to enhance growth with agency
- Attend account reviews and staff meetings – provide ongoing communications and feedback
- Ensure account team members adhere to agency time reporting and financial guidelines
- Participate in systems improvement
- Involved in staffing of team including reviewing resumes and interviewing candidates
What You Will Need:
- A minimum of 4 years’ experience in the digital PR or communications field, coupled with the ambition to build a rewarding career
- Knowledge of the full digital eco-system: Social media, websites (particularly corporate newsrooms) & blogs, digital ads, SEO, analytics, EDMs, apps, etc.
- Able to operate various digital platforms, conduct performance analysis, and write reports
- Holistic ability in corporate content marketing from developing strategic plans to production and amplification
- Exceptional presentation and communication skills that bring your ideas to life through explanations that engage and excite internal and external audiences
- Flawless attention to detail with a proven ability to manage full project lifecycles from brief to delivery and measurement
- Enthusiasm for strategic planning, creative ideation, new business development and long-term client partnerships
- Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next
- A team player who can collaborate with a range of people to devise the best approach to the work in hand and bring your team along with you throughout the journey
- Fluency in Korean and English (Ability to do business smoothly in Korean and English);
#LI-YL1
Note from the team
Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.
Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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What You Will Do:
- Plan and execute integrated communication campaigns with focus on digital channels
- Develop and implement social media channel strategies (Instagram, Facebook, Kakao, etc.)
- Provide client consulting and maintain effective communication
- Analyze consumer behavior, media, and industry trends
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- Plan and execute influencer collaboration programs
- Manage digital advertising campaigns and performance (including media vendor communications)
- Analyze campaign results and propose improvement strategies
What You Will Need:
- Min. 2 – 5 years or more related professional experience
- Proven experience in digital communications and digital marketing
- Language Skills: Native-level Korean / Business to Native-level English proficiency
- Excellence in documentation and report writing
- Active personal experience managing social media or blog channels
- Strong understanding of digital marketing trends and best practices
- Experience in managing multiple social media platforms
- Demonstrated success in influencer marketing campaigns
- Analytics and data-driven decision-making skills
#LI-YL1
Note from the team
Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.
Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Seoul, South Korea
Digital PR, Senior Manager
Weber Shandwick Korea is looking for talented individuals to join our team to operate a global website platform that serves as a key digital hub for one of Korea’s leading corporations. This platform plays a critical role in managing and promoting our corporate presence in international markets.This position is an opportunity to work on a strategic digital platform that showcases our corporate identity and achievements to a global audience. You will be part of a team that ensures the seamless operation and continuous improvement of our international web presence.
What You Will Do:
Client Service
- Keep client programs on schedule and ensure all deadliness are met
- Structure long term plans and program recommendations for clients
- Earn the confidence of mid-to-senior level client contacts and other executives with a client’s organization
- Plan and implement programs; forecast and manage budgets, profitability and receivables for new and existing clients
- Proactively handle client problems quickly and adeptly
- Serve as senior contact for client
- Contribute to and promote business development by counseling clients
- Develop and deliver client presentations
- New Business Development
- Actively participate in new business initiatives including taking a lead role in research and scooping of new business opportunities as requested.
Media relations
- Drive the development of appropriate digital/social media strategies and programs and deliver results
- Know the industry’s issues that directly and indirectly affect the client
- Demonstrate a well-developed knowledge of relevant social media platforms and digital channels
- Generate ideas for digital/social media campaigns and oversee planning and execution
- Implement special events such as onsite photo/video shoots that are part of digital programming
Team Management
- Generate new business from existing clients and new clients by developing programs, making credentials presentations, presenting program recommendations and pursuing new business leads
- Act as key contact for internal account staff to address issues
- Make account assignments
- Train and motivate team members
- Manage account staff group profitability
- Contribute to performance reviews
- Create opportunities for team members to enhance growth with agency
- Strategically evaluate contributor’s strengths and assemble team accordingly
- Make recommendations regarding salary increases, promotions, etc
- Track team results against client’s goals
- Attend account reviews and staff meetings – provide ongoing communications and feedback
- Ensure account team members adhere to agency time reporting and financial guidelines
- Participate in systems improvement
- Involved in staffing of team including reviewing resumes and interviewing candidates
Administrative Support
- Negotiate fees with clients/prospective clients
- Manage the time spent by each team member to ensure the team is on budget
- Create accurate budget estimates for client for long term and short term programs
- Monitor group budgeting and revisions in a timely manner
- Track/enter time in a precise and timely manner
- Perform other administrative tasks as assigned
What You Will Need:
- 8 – 10 years or more related professional experience
- Proven experience in digital communications and digital marketing
- Language Skills: Native-level Korean / Business to Native-level English proficiency
- Excellence in documentation and report writing
- Active personal experience managing social media or blog channels
- Strong understanding of digital marketing trends and best practices
- Experience in managing multiple social media platforms
- Demonstrated success in influencer marketing campaigns
- Analytics and data-driven decision-making skills
#LI-YL1
Note from the team
Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.
Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.