Account Director, Social and Influencer Strategy

DIRECTOR – INTEGRATED MEDIA STRATEGY

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!

If you’re a strategic communicator with an earned-first integrated-marketing mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running), a certified Great Place to Work (five years running) and boasts the most exciting client list of any agency in the country.

POSITION PROFILE

We are currently seeking a Director to join our Integrated Media team in Toronto.

We’re looking for a self-starter who can help us tell compelling stories for our clients. The position requires a seasoned public relations practitioner with a deep understanding of the earned media landscape, influencer marketing and social platforms, and knows how to shape stories built to travel across the media and digital communities where our clients’ audiences engage.

You love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 7-10 years of experience, you’ll play a lead role on integrated account teams to create strategies across earned, owned and paid platforms that transform stories into trending topics. Familiarity with both traditional media as well as digital and social platforms is key.

Responsibilities

• Develop a deep understanding of our client’s business and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of integrated multiplatform campaigns that drive meaningful business results
• Weave earned media, influencer, social and paid tactics together into integrated plans that tell our clients’ stories and exceed their expectations
• Oversee campaign execution, rolling up your sleeves and stepping in where required, and taking accountability for program success
• Provide expert counsel to clients and colleagues on media/influencer/digital trends, issues and best practices – act as a thought leader and trusted partner who shares knowledge and expertise
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients

• Lead a high-performing team; mentor and develop junior team members
• Play a collaborative role in staffing and resourcing to balance team workloads and ensure optimal account service

REQUIREMENTS

• 7-10 years of experience, preferably within an agency environment
• Expert understanding of the overall media, social media and cultural landscapes
• Proven ability to garner earned-first coverage and conversation on behalf of brands
• Established media relationships and illustrative examples of past success

• Deep expertise in building and managing media relations and influencer strategies
• Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients
• Proven experience in developing and nurturing strong client relationships
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Proven experience building teams, managing and mentoring team members and working collaboratively in a cross-functional setting 
• Ability to work effectively with integrated agency teams

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Healthcare Practice.

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Healthcare Practice who loves the thrill of the pitch, building relationships with media, and has a passion for healthcare innovation. As a Manager, you will have the opportunity to work on various top tier brands in various healthcare categories, including high science, health and wellness and consumer health.

What You Will Be Doing

• Develop a strong understanding of the client’s business and target audience, and work with sr. media members, strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
• Proactively seek relationships with journalists on behalf of clients
• Serve as a role model to team members
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business as needed

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant experience
• Media relations experience
• Spanish-speaking a plus

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Description

We are looking for an experienced Manager (4-6 years of experience) for our Corporate team. We’re looking for a talented and enthusiastic self-starter who is ready to be a part of a dedicated local and national team and is passionate about telling stories for clients across multiple industries. We need someone with strong media chops and a proven track record of crafting story ideas that demonstrate a strong understanding of the media landscape and that meet client program objectives. The ideal candidate will have experience working with a team across multiple offices and will be a clear, concise communicator.   

Responsibilities

Client & Team Engagement

• Communicate with clients on daily basis  
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations, including developing meeting recaps
• Conduct and manage the flow of research and work materials necessary to analyze client issues
• Manage client and team resources and deliverables around major campaigns and initiatives

Account Management

• Strong time and project management skills and an ability to juggle multiple client needs
• Track/enter time with precision and on a daily basis
• Assist with account budget and time entry analysis

Media Relations

• Develop a strong understanding of the client’s business and target audience, and work with strategists and media team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Provide thoughtful, strategic recommendations for executive thought leadership across owned and earned channels
• Compose basic earned media plans and contribute to plan development processes
• Develop proposals, releases, customer profiles, newsroom blogs, bylined articles, supporting social content and other press materials
• Proof and edit client related documents as needed
• Ability to plan, coordinate, and execute large scale media programs

Qualifications

Basic Qualifications:

• Bachelor’s Degree
• 4+ years of experience in a communications role (PR agency preferred)
• 3+ years of experience in PR/communications role with expertise in writing, plan development, media relations strategy and execution, event management, speaking and awards submissions, social content, measurement, and monitoring
• 1-2 years management experience leading small groups and projects
• Strong experience with both large-scale and start-up business environments preferred

Additional Qualifications:

• Computer proficiency in PowerPoint, Excel and Word
• Collaborative work style
• Strong organizational skills, ability to multi-task in a fast-paced environment, work in a team and meet deadlines
• Ability to communicate information effectively and accurately, verbally or in writing
• A high level of integrity and sensitivity to confidential information
• A strong work ethic and an ability to be a self-starter

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

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