Senior Vice President, Digital Content Strategist
Detroit, Michigan, United States
Published
09/16/2024
Senior Vice President, Digital Content Strategist
Job Summary
There’s never been a more exciting time to work in the automotive industry. With the nascent adoption of electric vehicles, the rise of in-vehicle technologies including software and services, selling the internal combustion engine vehicles customers love and the competitiveness across automakers, we consider ourselves lucky to work in a fast-paced an industry in the middle of a massive transformation. Our job is to tell those stories and to extend the reach of those stories. Original content creation, content creators, influencers, platform strategy, trends, publishing, employee influencers and more – this is a job for a master digital storyteller.
What we’re looking for: Weber Shandwick is seeking an entrepreneurial and enthusiastic Senior Vice President of Digital Content Strategy to join our team. The role requires an experienced digital and social strategist who will lead core components of social content strategy-related workstreams and serve as a daily client contact. The role has a high degree of autonomy to lead, develop, and implement strategies across multiple assignments. This candidate is responsible for overseeing daily operations and publishing on the client’s corporate social media channels, while also managing the employee social advocacy program. A key part of this role is supporting multiple communications leads in ensuring excellence in executive social media efforts, providing strategic guidance, ideation, content creation, and platform training. If you are a digital native and love to manage multiple projects that produce measurable results, you’re right for this role! Our success is built upon a deep commitment to client service, our community, creativity, collaboration and engaging stakeholders in new and innovative ways to build campaigns that deliver on measurable results and in furtherance of our client’s business priorities.
Responsibilities
- Serve as the digital content strategy lead for a major automotive client.
- Become an expert on our client’s business and how their communications objectives help achieve business goals.
- Develop and implement comprehensive, actionable social media strategies that align with the client’s communication objectives.
- Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution
- Works autonomously on POVs and thought leadership pieces for internal and external communications (clients and industry)
- Oversee daily operations and content for client’s corporate social media channels, ensuring timely and consistent publishing
- Approve and manage publishing plans and content, maintaining high standards of quality and alignment with client’s brand voice
- Manage and create content for the client employee social advocacy program, adapting internal stories and external content for social sharing to drive employee engagement
- Analyze and optimize advocacy performance, providing insights and recommendations to enhance program effectiveness
- Provide strategic social media support to communications leads, including content creation and platform training for executives
- Ensure excellence in executive social media by aligning efforts with client’s communication goals and enhancing executive presence across social platforms
- Identify and develop proactive content ideas that align with current social media trends, ensuring the client’s corporate and internal social channels remain relevant and engaging
- Collaborate with internal teams and the agency to generate innovative content that drives brand engagement and reflects client’s commitment to staying ahead of social media trends
Qualifications
Basic Qualifications
- At least 10 years’ experience in social media management, employee advocacy, and executive social media support, with a proven track record of developing and executing successful strategies and leading and managing social and digital programs.
- Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.
- Excellent communication and collaboration skills, capable of working across departments to achieve strategic alignment and cohesive messaging.
- Exceptional attention to detail and commitment to creating high-quality, engaging content.
- Have experience leveraging social media analytics and working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.
Additional Qualifications
- Show a clear ability to work autonomously, with solid decision-making skills and ability to drive an agenda that merges client priorities with target audience interests.
- Outstanding communication skills, including the ability to successfully present program recommendations and establish relationships with senior clients as a trusted advisor.
- A creative mindset with the ability to innovate and manage content that drives engagement and enhances internal communications.
- Bring enthusiasm for digital business growth and creating never-been-done-before client programs.
- Bachelor’s degree in Communications, Marketing, or a related field.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Los Angeles, California, United States
Public Relations Intern
Weber Shandwick’s West Coast is seeking a smart, passionate and diverse thinker to help us solve and create industry-defining work for a range of clients. Our internship offers an opportunity to shape data-driven, creative, integrated communications solutions while working closely with a team of dynamic professionals.
From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns form the foundation of a talented team that generates groundbreaking, award-winning programs. Plus you’ll work on campaigns for iconic brands and companies you likely encounter every single day.
What you’ll do all day:
- Create: Craft written communications including media materials and compelling social content
- Research: Analyze brands using various resources
- Engage: Share big ideas in brainstorms and with teams
- Hustle: Pitch stories to media, develop media lists, track placements, etc.
- Monitor: Track brands in traditional and social media
What we’re looking for in a candidate:
- Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
- Communication: Speak, write and edit succinctly and compellingly
- Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next
- Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
- Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work are critical
- Technical: Proficiency in Microsoft Office Suite. Familiarity with platforms like Cision, Muckrack, Meltwater, Talkwalker, Brandwatch, and /or Quid a plus
- Dynamic: You must be able to work in a fast-paced agency environment and juggle tasks
- Spark: Understand what sets you apart
What you’ll get from us:
- Buddy: All new hires are paired with a buddy dedicated to making your time with us amazing
- Built-In Mentorship: You’ll be invited to panels and workshops to learn from the greatest in the industry
- A possible career: Internships have the possibility of growing into a full-time position
- A paycheck! Interns are paid hourly
Requirements:
- The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
- Must be available to work 40 hours a week
[California/Washington] Salary range: $20.00 – $20.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Consumer PR Intern (Spring 2025)
Weber Shandwick is seeking a spring intern to work across major consumer brands. This is a full-time (40 hours/week), paid internship that will start in January 2025. This role is hybrid out of our NYC office.
The Essentials
- Thinking: Intellectual curiosity and creativity is a must
- Storytelling: Understand the elements that make a story exciting and how to highlight them in what you read in the press and what you see on social media
- Communication: Speak, write and edit succinctly and compellingly
- Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
- Interpersonal: Play nice, whether it’s in a team, with a team or independently
- Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools are a bonus (examples: Cision, Muckrack)
- Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential
- Spark: Understand what sets you apart
What You Will Be Doing
- Research: Analyze brands using various resources, thoughtful and detailed research helps our bring ideas and plans to life
- Engage: Share big ideas in brainstorms and with teams
- Plan: Assist in event coordination and logistics
- Create: Craft written communications including media materials, from briefing books to media pitches
- Hustle: Pitch stories to media, develop media lists, track placements, etc.
- Monitor: Track brands in traditional online and social media during one of the biggest sporting events of the year. Previous campaign reporting experience is a plus
- Organization: Organize and maintain product closet, check inventory, order product/shipping supplies
- Product send outs: Compile various product mailers and coordinate product shipments
What We Are Looking For
- Someone who has an interest in, and enthusiasm for public relations and consumer brands
- Able to work in a dynamic and fast-paced agency environment
- Strong writing skills and understanding of the media landscape
- Strong attention to detail
- Excellent time management skills
- Go-getter and proactive mindset – you’re willing to go above and beyond your daily tasks
- A contributing member of the team
Requirements:
- The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
- Must be available to work 40 hours a week starting January 2025
NYC Salary range: $20.00 – $20.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Montreal, Quebec, Canada
GESTIONNAIRE PRINCIPAL·E, MÉDIAS INTÉGRÉS (SENIOR MANAGER – INTEGRATED MEDIA)
GESTIONNAIRE PRINCIPAL·E, MÉDIAS INTÉGRÉS
APERÇU DU POSTE
Weber Shandwick Montréal est à la recherche d’un·e gestionnaire principal·e bilingue souhaitant se joindre à son équipe des médias intégrés. La personne recherchée sera responsable de fournir des conseils stratégiques à la clientèle en matière de relations avec les médias et de marketing d’influence, d’aider à planifier des événements médiatiques, de diriger l’activation d’annonces et de lancements, de générer de la couverture médiatique et d’encadrer une équipe de travail. La personne recherchée possède une expérience qui englobe les relations avec les médias, les collaborations avec les influenceurs, la planification d’événements, l’exécution de programmes de relations publiques, la gestion des relations interagences ainsi que la consultation stratégique.
RESPONSABILITÉS PRINCIPALES
- Établir des relations de confiance avec la clientèle et lui fournir des orientations stratégiques pour ses programmes de relations avec les médias et de marketing d’influence.
- Proposer de manière proactive des idées et des points de vue à la clientèle en lien avec les médias, au-delà des relations de presse traditionnelles.
- Développer des relations étroites avec les représentantes des médias et les créateur·trices de contenu afin de générer de la couverture médiatique et sociale.
- Assurer la liaison avec les parties prenantes et les équipes de travail de l’agence afin d’intégrer les efforts de relations avec les médias dans les campagnes.
- Travailler directement avec la clientèle pour résoudre des problèmes.
- Superviser les activations et les équipes d’activation.
- Conseiller, encadrer et développer la relève.
- Diriger la planification logistique d’événements médiatiques.
- Soutenir l’établissement d’indicateurs clés de performance pour maximiser l’impact des relations avec les médias.
- Élaborer les plans de dotation en personnel et les budgets des programmes; travailler directement avec la clientèle et l’équipe des finances pour faire le suivi des livrables.
- Mettre en évidence les résultats, mesurer le succès et promouvoir les gains et les apprentissages auprès de la clientèle.
EXIGENCES ESSENTIELLES
- Expertise éprouvée en matière de relations avec les médias, de marketing d’influence et de planification d’événements :
- Relations étroites avec les représentantes des médias et les créateur·trices de contenu;
- Connaissance pratique des nouvelles plateformes médiatiques;
- Rédaction de documents destinés aux représentantes des médias, y compris les notes de sollicitation et les communiqués de presse;
- Capacité d’optimiser les programmes en temps réel pour maximiser le succès en fonction des résultats préliminaires;
- Capacité à planifier, organiser, suivre et contrôler des projets et des programmes, en assurant une utilisation efficace des ressources.
- Capacité à conseiller la clientèle en matière de relations avec les médias et à présenter des plans de manière convaincante.
- Capacité à diriger des équipes.
EXIGENCES DE BASE
- Six à sept ans d’expérience en relations publiques.
- Diplôme universitaire en relations publiques, communication, journalisme ou autre domaine connexe.
- Capacité à travailler efficacement au sein d’équipes interagences et avec un large éventail de parties prenantes.
- Communication écrite et orale de haut niveau, en français et en anglais.
- Compétences en matière de négociation, de présentation, de collaboration et de résolution de problèmes.
À propos de Weber Shandwick
Weber Shandwick est une agence de communication mondiale axée sur l’exposition médiatique gagnée. Dirigée par des penseurs et des activateurs stratégiques et créatifs de classe mondiale, Weber Shandwick a remporté certains des prix les plus prestigieux de l’industrie. Elle a été nommée numéro un dans la catégorie Relations publiques et stratégies de marque sur la liste des entreprises les plus innovantes de Fast Company en 2024, Agence mondiale de l’année par PRWeek en 2024, l’un des meilleurs milieux de travail pour les innovateurs par Fast Company en 2023 et Agence mondiale de l’année par PRovoke en 2023. Deplus. Weber Shandwick est l’agence de relations publiques la plus récompensée au Festival international de la créativité de Cannes en 2023 et 2024. Elle a été honorée sur la liste A-List d’Ad Age en 2024 et 2020 et reconnue parmi les meilleurs endroits où travailler (Best Places to Work) en 2019, en plus d’être nommée Agence de RP de l’année par Campaign US en 2021, honorée en tant qu’agence mondiale de la décennie par PRovoke en 2020 et classée numéro sur l’Index créatif mondial de PRovoke en 2021 et 2022. De plus, la firme a été nommée Agence mondiale de l’année par PRWeek en 2015, 2016, 2017 et 2018 et a reçu le prix de l’Agence de l’année pour son engagement social par PRWeek en 2020 et 2021. Weber Shandwick a également reçu une mention honorable sur le Gartner Magic Quadrant des agences de marketing mondiales en 2021 (et elle est la seule agence de RP à en faire partie). Membre du Groupe Interpublic (NYSE: IPG), Weber Shandwick est l’agence principale au sein du Weber Shandwick Collective (TWSC) – le réseau de communication et de conseil stratégique. Collectivement, le TWSC a remporté plus de 225 Lions de Cannes. Pour plus d’information, visitez https://www.webershandwick.com/.
Weber Shandwick souscrit au principe de l’égalité des chances et de l’action positive. Weber Shandwick recrute des personnes qualifiées sans égard à la race, l’origine nationale ou ethnique, la couleur, la religion, le sexe, l’âge, le sexe, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la situation de famille, les caractéristiques génétiques ou le handicap.
Les personnes intéressées peuvent envoyer leur curriculum vitae à mkhoury@webershandwick.com.
Senior Manager – INTEGRATED MEDIA
POSTION PROFILE
Our Montréal office is looking for a bilingual Senior Manager – Integrated Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring an internal team. The ideal candidate will have experience that encompasses media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix as well as client counseling.
PRIMARY RESPONSIBILITIES
- Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
- Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
- Develop strong media and influencer relationships that can pay off with media and social coverage
- Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
- Work directly with clients to resolve problems
- Oversee client activations and activation teams
- Counsel, coach and develop junior staff
- Lead logistics planning for media and other influencer events
- Support the development of KPIs to maximize media relations impact
- Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
- Highlight results, measuring success and promoting wins and key learnings to client
CORE REQUIREMENTS
- Demonstrate end-to-end expertise in media relations and event planning, including:
- Strong existing media and influencer relationships
- Working knowledge of and comfort executing new media forms
- Ability to develop new media and influencer relations and turn those relationships into coverage
- Drafting media materials, including pitches and press releases
- Optimizing programs in real time to maximize success based on preliminary results
- Amplification of strategies, including paid, owned and earned
- Demonstrated expertise in media relations and event/logistics planning
- Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources
- Ability to counsel clients on media relations activities and present plans in a convincing manner
- Strong team leadership abilities
BASIC REQUIREMENTS
- Public relations experience of approximately 6-7 years
- University degree in Public Relations, Communications, Journalism or related field
- Ability to work effectively with integrated agency teams and diverse range of internal stakeholders
- Strong written and verbal communication skills in French and English
- Strong negotiation, presentation, collaboration and problem-solving skills
About Weber Shandwick
Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, PRWeek’s 2024 Global Agency of the Year, one of Fast Company’s Best Workplace for Innovators in 2023, PRovoke’s Global Agency of the Year in 2023 and being the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity. Weber Shandwick has been honored on Ad Age’s A-List in 2024 and 2020 and Best Places to Work in 2019, in addition to being awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranking #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective (TWSC) – the strategic communications and consulting network. Cumulatively, TWSC has earned more than 225 Cannes Lions. For more information, visit https://www.webershandwick.com/.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics or disability.
Interested candidates are invited to send their CV to: mkhoury@webershandwick.com.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- RRSP (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
- MyDays – Flexible time off
- Short-Term Disability
- Paid Parental Leave Policy
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-SK2
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.