Social Art Director

The Detroit office of Weber Shandwick is seeking a Freelance Senior Art Director to join our collaborative team and craft fun, shareworthy social content for one of our largest clients. As a freelance senior art director, you’ll be hands-on during the entire creative process. Brainstorming concepts. Pitching ideas. Designing social content. And working with in-house creators to bring the ideas to life. You should know what type of content resonates on social and be curious about our client’s brand and business. If you’re an art director that loves to collaborate and work with others to make shareworthy social content, let’s talk!

 

Responsibilities:

• Craft content that helps build brands with social-first thinking and shareworthy executions
• Stay current on social trends, and look for opportunities to incorporate them into your art direction
• Ongoing development of new ideas, creative concepts, designs and art treatments
• Present ideas and executions to internal stakeholders
• Provide artistic direction for video-based ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Ensure all creative adheres to existing brand guidelines and social best practices
• Wear multiple hats: we’re a collaborative and supportive team, so you’ll probably have the opportunity to play multiple roles throughout concepting and execution phases
• Collaborate with diverse teams to turn ideas into social content gold!

 

Skills and Requirements

• 5+ years of art direction or design experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be a self-starter, with a record of working collaboratively, quickly and with minimal oversight.
• An understanding of what works — and doesn’t — in social media.
• Innate curiosity and ‘in the culture’ mentality
• The ability to work under pressure and hit deadlines
• Portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
• Bonus Skills: blogging, journalism, social community management, filmmaking, videography, editorial, art direction, design, illustration, photography If you’re a creative who loves social media and wants to work in a fun and collaborative environment, we want to hear from you!

 

Apply now and let’s create some social magic together!

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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At Weber Shandwick, we believe that being open, aspirational and entrepreneurial is what it takes to engage people and deliver impactful, award-winning work in a rapidly-changing environment.

Our journey to-date might surprise you. Weber Shandwick long has been known as one of the most highly-regarded PR agencies in the world. But now, we also lead social, digital and traditional advertising assignments for some of the world’s most enduring companies and social causes.

Weber Shandwick Canada boasts an impressive list of awards, including PRovoke Canadian Agency of the Year (2021), IABC Canadian Large Agency of the Year (2019, 2020, 2021 + 2024) and CPRS Canadian Creative Campaign of the Year (2019, 2020 & 2021). We also offer one of the most exciting client list of any agency in the country including McDonalds, Chevrolet and Mondelez (OREO). But we’re still just getting started. We’re creatives, makers, producers, designers, strategists and technologists who love to unite around ideas with the ability to transcend culture.

 

POSITION PROFILE

We are seeking an Freelance Art Director with strong digital design expertise to join our creative team. We are looking for someone with the right combination of conceptual approach, self-motivation, and artistic skills necessary to create, sell, and execute impactful ideas for our clients. This person will be instrumental in defining the conceptual approach and design direction for a variety of brands and assignments across a wide range of communication strategies and channels. They need to be obsessive about big ideas and making things look great. Brand consistency, a passion for type and design, and the ability to visually convey their ideas through beautiful comps and presentations must be in their DNA. We are looking for a specific type of person, someone who embodies talent and decency in equal measure.

 

PRIMARY RESPONSIBILITES

• Crafting stories and building brands through campaign-level thinking and execution
• Ongoing development of new ideas, creative concepts, and design solutions
• Creation of production-ready designs and layouts, establish the look/tone/feel for campaigns and executions and convey ideas through well-designed presentations
• Ensure all visual design adheres to existing brand guidelines
• Work with creative directors, copywriters, producers, clients, and other team members to flesh out the creative development of ideas and tactical executions
• Translate video story ideas into visual approaches through storyboards, framing, location scouting, set design and wardrobe recommendations, etc.
• Develop original concepts across print, digital, social and video disciplines and see through to completion
• Mentor junior staff

CORE REQUIREMENTS

• 4-5 years of Art direction and/or design experience in a related agency or department (advertising, PR, digital, social media, and/or publishing/content)
• Art education in advertising design and conceptual thinking is preferred
• Ability to work quickly, efficiently, and accurately within all required aspects of the Adobe Creative Suite (Photoshop, InDesign, Illustrator) as well as presentation tools such as PowerPoint and Google Slides
• Must be self-motivated, hard-working, well-organized, and resilient to ever-changing timelines, requests, and deliverables
• Must be passionate about design in the digital and social space, with an understanding of platforms and formats such as Instagram, Pinterest, Facebook, Twitter, TikTok, AR and VR
• Ongoing drive to understand emerging techniques, trends and philosophies in design, technology, interaction, social media and storytelling through content
• Strong writing and verbal communication skills
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches)

Bonus Skills: video, animation, photography, retouching, filmmaking, UX/UI, HTML

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1