Account Director Public Affairs, Technology Team

ACCOUNT DIRECTOR, CONSUMER, CLIENT EXPERIENCE (CX)

POSITION PROFILE

Are you passionate about consumer brands?  Think airlines, consumer packaged goods and even a social platform that shares ideas to spark inspiration like recipes, home + style and more. Do you have the entrepreneurial spirit to help lead an integrated team across marketing functions?  Do you thrive on being proactive + scrappy to deliver results for your clients? But more importantly, do you like to have fun? If you answered yes to the above, we are looking for YOU!

Weber Shandwick Canada is seeking a dynamic and motivated Account Director with in-depth consumer marketing experience to help lead some of our biggest accounts, build strong client relationship + drive results.

What does this mean? The Account Director, Consumer, CX role is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all of these factors into strategic briefs and corresponding planning documents to ensure not only client satisfaction, but an exceptional client experience. You would be responsible for working with cross-functional teams in the development and executional oversight of strategic earned media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

PRIMARY RESPONSIBILITIES

• Own responsibilities for executional leadership of multiple client programs, budgets, timeline and plans
• Assist in the development of long-term client plans and program recommendations, developing budgets, generating recommendations and creating presentations
• Drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies
• Proactively drive evolution in account team improvements and the work to exceed client expectations by leveraging industry knowledge and experience
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met
• Serve as the day-to-day client contact for multiple brands
• Build and own productive relationships with multiple stakeholders (e.g. brand managers), interagency teams, and a diverse array of agency colleagues
• Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
• Maintaining profitability of engagements
• Motivating the team by bringing a positive, solutions-focused attitude to everything you do

Qualifications:

You have…

• 7 – 8 years public relations experience
• Agency experience (strongly preferred)
• Are both a creative and a strategic thinker
• Have a track record in client service
• A Bachelor’s degree required

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1 

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. AB InBev, Ikea and Princes to name a few.  

We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across automotive, sports sponsorship, entertainment & lifestyle, and energy. We are known for:  

• Developing data driven insights and strategies to drive measurable impact 
• Creating impactful campaigns that tap into culture  
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role:

This is a client facing role where you will be exposed to a varied client portfolio and will play a key role in the delivery of high-profile communications campaigns across multiple markets.

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.  

What will you be doing?

• Managing multiple digital work streams across various client accounts
• Developing social media content and assist with content production from concept to execution
• Supporting influencer identification, coordination and management, including conducting research, maintaining databases and coordinating activation logistics in partnership with our influencer experts
• Conducting digital and social media platform and advertising research
• Overseeing digital evaluation and reporting and develop insights
• Preparing for and participate in client meetings, including accurately capturing notes, agenda action items, call recaps, updating trackers, timelines and status documents
• Keeping pace with social media / digital industry trends and developments

Who are you?

• Previous experience in a similar role at intermediate level
• Excellent project digital and social skills
• Good written and verbal communication skills
• Should have experience in at least three specialist areas – social listening, paid social, paid search, display advertising, SEO, organic content creation, influencer management and social/digital strategy development.

 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

 

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

 

Our Values and Behaviors:

Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:

• CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
• INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
• COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
• IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world

 

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

#LI-LM1

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the relevant platforms, latest technology and insightful strategy to craft stories that make meaningful impact for some of the world’s leading brands and businesses like AB InBev, Ikea and Princes to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

 

A snapshot of the role:

• The Consumer Practice at Weber Shandwick creates world-class work and words got out…Our reputation for delivering engaging communications that strike up conversations between consumer and brands means we’re working with an enviable client list across a diverse range of sectors.
• But we won’t stop there! The team is growing and we’re looking to bring in an Associate (Account Executive) with strong media relations experience to bring the heat.
• As a leading global PR firm and PR Week’s #1 Consumer PR agency in 2021, we can offer you real opportunities for development and somewhere to cultivate your passion.  

What will you be doing?  

• Developing strong media relationships, proactively identifying and driving media opportunities which support the client’s business objectives 
• Meet with key media contacts face to face to form relationships and your little black book and feedback key information 
• Building relationships with influencers and working across influencer activation campaigns, as well as bigger integrated campaigns 
• Manage status reports, trackers and media lists for client accounts
• Generate story ideas, and play an active role in brainstorming sessions
• Staff client events, managing onsite media and influencers, contributing to event management materials like event bibles and guest lists
• Contribute to client meetings, bringing your updates to internal and external calls and meetings
• Demonstrating a solutions-first mindset, exploring multiple approaches when faced with a challenge
• Drafting various pieces of content including press releases and media alerts, media pitches and assisting the team to ensure copy is prepared, approved and submitted in line with deadlines and much more! 

 

Ideal Experience Required:

• Experience working on PR campaigns with national consumer brands 
• Social media and/or digital experience – and be excited to explore the ample opportunities to develop these areas of the business 
• Strong communication and client-handling skills and meticulous attention to detail 
• Be happy presenting – whether internally or to a client 
• Be able to communicate clearly both verbally and in writing. 

 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

 

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

 

Our Values and Behaviors:

Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:

• CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
• INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
• COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
• IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world

 

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

#LI-LM1