Business Analytics Intern (Fall 2024)

We are recruiting a Senior Analytics Manager who is experienced and passionate about leveraging analytics to inform and empower effective communications campaigns for clients.   This person will be skilled in operationalizing client questions into smart measurement research and translating best-in-class analytics findings into actionable insights that inform client’s communication strategies and measure campaign effectiveness. This person would have the opportunity to work with federal agency clients as well as corporate accounts focused on corporate reputation and public affairs. Day to day responsibilities include managing two analysts and leading delivery of social listening and campaign performance reports in close collaboration with client, strategy, and creative teams. Other responsibilities include the formalization of insights deliverables, conducting data integrity and quality checks of varied data streams and deliverables, and translation of data findings into accessible insights for different partners. This position reports to the head of the analytics team in DC and is dedicated to work on some of Weber Shandwick’s largest and most important client relationships.

Responsibilities:

• Partner with teams to service client research and analytics requests, design the approach, lead a team through the analysis, and answer questions from internal and external stakeholders
• Manage workloads of two analysts to ensure delivery of compelling analytics reports and insights that empower client to easily evaluate social listening topics, media trends and digital analytics relative to business objectives.
• Identify, analyze, and interpret trends or patterns in complex data sets
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
• Evangelize smart data analytics that inform decision-making at all levels internally and externally with clients and other agency partners
• Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.

Qualifications

• Demonstrated expertise and experience translating data and research into strategic insights and recommendations
• 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)
• Experience engaging and collaborating with federal government clients, ideally in agency or matrixed analytics team
• Experience and subject matter expert in social listening, marketing analytics, digital analytics, campaign performance, and/or measurement of real-world impact
• Experience analyzing and synthesizing data from first-party and third-party sources
• Experience analyzing and advising paid, earned, owned, and influencer media strategies
• Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
• Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Washington D.C. Salary range: $100,000 – $120,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Job Summary

KRC Research is seeking a Senior Market Research Analyst to join our Washington, DC team. Senior Analysts are an integral part of the KRC team, executing both primary and secondary research studies for clients spanning across the family of IPG agencies.

Basic Qualifications:

• A bachelor’s degree in business, market research, social science or related field
• 2-5 years market research experience
• Demonstrated experience executing quantitative and qualitative research projects end-to-end, from conception through final presentation
• Strong analytical and critical thinking skills
• Exceptionally strong writing and reporting skills
• Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
• Experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable but not required
• Moderating and interviewing skills/training/experience a plus
• The ability to travel for business occasionally

This position typically works under the direction of a Research Director, VP or SVP depending on project scope and complexity. Responsibilities may vary but generally include:

• Participation in client meetings to help advise on approach and scope of research
• Developing survey questionnaires and qualitative screeners with guidance
• Testing survey and screener programming for accuracy
• Communicating project requirements to programming and data collection partners
• Monitoring data collection progress and managing quotas
• Development of tab spec and banner plans
• Recruitment oversight for qualitative work
• Drafting moderator guides
• Analyzing data and developing key findings
• Creating insightful and visually compelling reports and presentations
• Writing final reports in both PowerPoint and MS Word
• Interaction with clients as required to meet project needs
• Generally responsible for overall project management including timing, execution, problem resolution and final deliverables
• Writing bid requests and assist in drafting business proposals

Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:

• Proactive problem solver, eager to learn and take action
• Highly organized, with particular focus on managing details
• Committed to the highest level of quality and data accuracy
• Able to manage multiple projects with competing priorities
• Comfortable with ambiguity
• Adept at anticipating client and senior team member needs – can manage up
• Cares intensely about their clients’ success and the success of the company overall
• Jumps at opportunities to learn and contribute outside of their area of specialty
• Thinks strategically; always searching for root causes, not just symptoms

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C.  We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Washington D.C. Salary range: $60,000 – $70,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

KRC Research is seeking a Research Director to join our Washington, DC team. This is an onsite hybrid work model position. Research Directors are a vital part of the KRC team, leading important research engagements for clients spanning across the family of IPG agencies.

Basic Qualifications:

• A bachelor’s degree in business, market research, social science or related field
• 7 years of market research experience
• Extensive experience leading both quantitative and qualitative research studies
• Ability to oversee projects from initial conception through final presentation
• Strong project and client management skills
• Exceptional writing and presentation skills (both verbal and visual)
• Skilled at conducting in-depth interviews; focus group moderation a plus
• Experience and desire to manage junior researchers
• Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
• Experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable; familiarity with Quid and/or Talkwalker a plus

This position typically works on projects overseen by a VP or SVP and is often supported by junior researchers, depending on project scope and complexity. Research Directors are expected to be experienced enough to lead research studies relatively autonomously. Responsibilities vary for each unique research study, but generally include:

• Leading client meetings to help advise on approach and scope of research
• Developing/reviewing survey questionnaires and qualitative screeners
• Determining quotas and weighting schemes
• Coordinating with operations team for survey programming, fielding and data processing
• Ensuring program accuracy and making quota decisions while fielding
• Drafting moderator guides
• Conducting IDIs
• Writing analysis plan, analyzing data and developing key findings
• Creating insightful and visually compelling reports and presentations
• Managing staff assigned to the project team, and ensuring engagement, productivity, and work within budget
• Generally accountable for overall project success including execution, problem resolution, deliverables, client management and final presentation

KRC Directors also play an essential role in helping to manage the business by:

• Contributing to new business efforts, including writing proposals and designing budget structures and fees
• Formally managing junior staff, including coaching through performance levels and conducting reviews
• Providing clients with strategic guidance and valued advice based on research and knowledge of business or industry
• Building relationships for self and company across network of teams

Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:

• Proactive problem solver, eager to learn and take action
• Highly organized, with particular focus on managing details
• Committed to the highest level of quality and data accuracy
• Able to manage multiple projects with competing priorities
• Comfortable with ambiguity
• Adept at anticipating client and senior team member needs – can manage up
• Cares intensely about their clients’ success and the success of the company overall
• Jumps at opportunities to learn and contribute outside of their area of specialty
• Thinks strategically; always searching for root causes, not just symptoms
• Eager to contribute to company infrastructure through committee participation, new initiatives or trainings, or implementation of new ideas

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. KRC Research recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

More information about KRC Research can be found at www.krcresearch.com.  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Washington D.C. Salary range: $90,000 – $115,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2