Public Relations Intern (Fall 2024)

The Brand Group at Weber Shandwick New York has an exciting opportunity for a Senior Associate, Men’s Lifestyle and Sports Media Relations Specialist to join our team. We are looking for a collaborative person with a passion for sports and entertainment and excellent expertise in successfully engaging media professionals.

Job description:

• Work with the team to develop successful earned media strategies grounded in men’s lifestyle, spirits and sports insights, including goals and objectives, media targets, pitch angles and engagement approaches
• Bolster creative programming recommendations with a focus on national earned media coverage, while still maintaining relationships with influential regional men’s lifestyle and sports journalists
• Facilitate ongoing conversations with top consumer, men’s lifestyle, spirits, pop culture and sports journalists to keep the business top-of-mind throughout, the year
• Persuasively pitch media and earn high-profile coverage for clients
• Provide input on influencer relations marketing campaigns and tactics
• Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met
• Break down and manage detailed tasks with the account team associated with planning and implementing special public relations events
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Interact with senior management and input feedback into tactics and strategies

 Qualifications:

• 2+ years of communications experience, preferably in an agency environment or a sports property
• Strong sports media, men’s lifestyle, pop culture and influencer relations skills and relationships at the national, regional and trade/vertical level
• Previous consumer packaged goods and related industries experience is a bonus, but not required
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Open to giving and receiving constructive and respectful feedback in a timely manner
• Desire to continuously learn new skills and knowledge, and willingness to always share skills and knowledge with team members as well as clients
• Commitment to personal accountability
• BA or BS in Public Relations, Communications, Journalism or related field
• Capable of working independently and in a dynamic, high energy, fast paced team-oriented atmosphere
• High comfortability level working with athletes and celebrities, without being star struck

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $62,400.00 – $70,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

Weber Shandwick has an exciting opportunity for an Associate, Integrated Media / Media Relations to join our team. We are looking for a collaboration-minded person with a passion for successfully engaging media professionals, ability to create story-telling narratives and experience garnering culture-first, earned attention for consumer products and/or brands.

The Media Relations Associate will provide U.S. communications support for an OEM (Original Equipment Manufacturer) vehicle brand.

 Job description:

• Fundamentally, we’re looking for a storyteller — someone who has the instincts and ability to tell a story and in doing so considers: what SMEs are needed? What media assets best tell the story? What third-party experts strengthen the story? What are our competitors doing in the space and how can our story differentiate itself? Why would readers / consumers care about our story? What’s in it for them? Which media and influencers should we target and why? How (and what) data could inform my strategies and storytelling?
• Those skills will be the foundation for all of the other requirements, including:
  • Impeccable AP Style writing skills
  • Curiosity and a desire to learn more about the auto industry, related car culture topics, our client’s products and their competitors
  • An understanding of how the storytelling – and media – landscape has evolved
  • Draft and send daily monitoring reports
  • Conduct thorough, meaningful research on OEM products and competitors
  • Collaborate with clients and subject matter experts to draft press materials
  • Assist with media asset development, including gathering content and ideation
  • Media pitching – ability to ideate stories, curate a media list, and report out on coverage received and media reception
  • Identify appropriate targets (auto media, lifestyle media, tech media, influencers and thought leaders) and curate stories that garner earned media coverage
  • Ability to develop media relations action plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
  • Persuasively engage media and earn high-profile coverage for client partners
  • Help develop and manage timelines and action plans to ensure deadlines are met
  • Manage detailed tasks associated with planning and implementing special public relations events
  • Proactively offer insights and collaboration with media relations teammates about media observations, changes with media contacts, programs and/or formats Interact with variety of client facing teams, analytics, creative and integrated media experts, with input on media relations strategies and tactics
  • Manage your time efficiently
  • Contribute to internal agency activities, volunteer efforts and programs aimed to enhance and foster a dynamic and inclusive workplace where people can be their authentic selves Social trend monitoring and proactive ideation, to bring forward culture and social first ideas for our clients

Qualifications:

• 2+ years of communications experience, preferably in a dedicated media relations environment
• Strong media relations skills and relationships with national, regional and local levels and across platforms
• Previous consumer goods/brands and related industries experience
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Open to giving and receiving constructive and respectful feedback in a timely manner
• Desire to continuously learn new skills and knowledge, and willingness to share skills and knowledge with fellow team members, as well as client partners
• Bachelor’s degree, preferably in communication, journalism, or a related field, though specific academic study is not required in lieu of work experience.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

CLIENT AND WORK

• Leads accounts with multiple work streams and team members, as appropriate for size of account or office
• Leads responsibilities for execution of multiple client programs, budgets, timelines and plans
• Mobilizes diverse, integrated teams of specialists including media, digital and creative, and to deliver comprehensive client programming; supports and partners with team members to build and grow productive client relationships
• Proactively supports and suggests improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Completes and presents quality work that exceeds client expectations
• Establishes interpersonal, lasting relationships with clients that transcend our scope of work LEADERSHIP AND TALENT MANAGEMENT
• Mentors, coaches and develops direct reports to deliver high performance while supporting personal and professional development goals
• Participates in the hiring process, partnering with hiring managers to interview and to support onboarding
• Creates and supports an inclusive team environment and consistently displays behaviors that support integration
• Builds and leads productive relationships internally, with interagency teams, and a diverse array of agency colleagues
• Participates in trainings that would specifically enhance cultural competency and ability to lead, coach and develop diverse teams
• Actively participates in office or agency DEI initiatives to attract and retain diverse talent GROWTH AND BUSINESS DEVELOPMENT
• Participates in new business development, organic business growth efforts and collaborates among practice areas in support of new business pitches
• Develops relationships with the client and deep understanding of their business in order to spot organic growth opportunities and engage the right agency offering
• Strengthens ability to to identify organic growth opportunities in current client assignments Business Acumen
• Manages programs and activities, allocating agency resources to match client budgets; Demonstrates financial acumen in the areas of budgeting, billing and staffing
• Collaborates with project management to support development of staff plans and new scopes of work and updates on scope management
• Builds understanding of agency offerings beyond own area of expertis

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

[California/Washington] Salary range: $105,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1