Account Director, Media Relations - Consumer
New York, New York, United States
Published
05/08/2024
Weber Shandwick is seeking an Account Director to join our Integrated Media team within our New York Consumer Practice.
We Are Seeking
We are seeking a strong Account Director to join our Media Relations team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As an Account Director, you will have the opportunity to work on various top tier brands in various consumer categories.
What You Will Be Doing
- Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives
- Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
- Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
- Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite
- Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
- Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
- Support creative ideation on a consistent basis
- Serve as a role model to team members
- Participation in office-wide initiatives, seminars and meetings to further professional learning and development
- Actively participate in agency development and assist with new business
Competencies
- Business Acumen– align talent strategies to drive business goals
- Client Service– client focus and ability to build trust and rapport across all levels
- Proactivity – exhibit relentless pursuit for new and innovative talent strategies
- Collaboration– build strong relationships at all levels across the organization
- Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
- 7-8 years of communications experience, preferably in an agency environment, travel and hospitality experience is a must
- Strong media relations skills and relationships
- Excellent communication/presentation skills; verbal and written
- Strong attention to detail and project management skills
- A Bachelor’s degree preferably in communications, journalism, international relations, or a related field
- Social media literacy with the ability to identify and recommend social program elements
- Ability to multi-task effectively and work within tight deadlines
- Ability to work independently and as part of a team to meet deadlines and client expectations
- Confident and comfortable presenting in front of groups
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $100,000 – $130,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Chicago, Illinois, United States
Corporate Media Relations Intern (Fall 2024)
The Opportunity:
Are you an awesome storyteller? If so, the Integrated Media team at Weber Shandwick wants you! The Integrated Media team at Weber Shandwick blends our heritage of industry leading media relations with up-to-the-instant strategies, tools and skills to help news and information navigate the increasingly complex and volatile media environment. We think holistically, and collaborate seamlessly, to conquer today’s media environment through earned, owned and paid media. We play different parts, bring different skills, but we are all storytellers.
Responsibilities: As an integrated media intern you will work on a variety of tasks, including:
- Research and build strategic media lists
- Draft creative media pitches
- Build relationships with key media contacts
- Support a variety of projects with different client groups
- Participate and contribute to team brainstorms
Essential Skills:
- Be familiar with a variety of mainstream print/online media and social media platforms
- Perform well in an environment that values creative thinking skills
- Be eager for challenges and fosters new ideas
- Have strong oral, written and interpersonal skills while also organized and detail-oriented
Bonus points for:
- Experience with earned media software tools (e.g., Cision)
- Previous experience developing media lists, crafting pitches and speaking with the media
Why Weber Shandwick:
Weber Shandwick’s full-time internship program is a paid opportunity for you to gain valuable experience supporting teams and helping clients solve business problems. We aren’t going to have you pouring coffee and making copies for four months—instead, you’ll really dig into the work, become a critical member of your teams, and learn what it means to “go beyond” for your clients. By the end of your internship, you’ll have learned how to successfully operate in a major organization and be able to apply learnings to the rest of your career. Through day-to-day client work and interactive trainings over the course of your internship, you’ll learn how to:
- Read and comprehend briefs, proposals and plans, and synthesize them for action.
- Write compelling materials for a variety of audiences.
- Think strategically about business issues.
- Present findings in an engaging way.
- And more! We offer intern trainings on topics ranging from preparedness, to video production, to insight development. Weber Shandwick is dedicated not only to building brands, but to building careers. Our team is our most valuable asset, and we’re looking forward to seeing what you’ll bring to the family table.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Brussels, Belgium
Public Relations Manager
PUBLIC RELATIONS MANAGER, Integrated Media Belgian Market (FR)
About us
Weber Shandwick has always been at the forefront of innovative communications. Our belief is that you have to contribute value to earn value. Value that is worthy of earned media, earned attention, earned reputation, earned loyalty and earned business. Engagement is our currency in communications. No value, no engagement.
We’re lucky to attract some of the best minds in PR & Comms. Our team is dynamic, open-minded, and fun. At Weber Shandwick, you can be yourself and own your impact. We make sure that our account teams not only exist of media experts and strong communicators, but also of specialists in strategy and planning, policy advisors, digital experts, and award-winning creatives.
About the job
We are looking for an experienced Manager with around 5 years of earned strategy and media relations expertise. You would be working on some of our Belgian market key clients in different industries (Technology, Professional services, Sustainability, Food & Agriculture and Healthcare). With the ability to involve and manage different levels of stakeholders, from clients to media to other senior colleagues. You must be native/bilingual in French, have a good command of English. Knowledge of Dutch is a plus.
Your focus will be on all that relates to corporate communications, media relations and thought leadership profiling. Other responsibilities include recommending programs and activities, coordinating with clients’ goals, effectively delegating projects and offering counsel to junior team members. Experience in issues and crisis communications is a plus.
What you’ll be doing
- Maintain daily client contact, serving as a trusted resource and advisor.
- Translate communications plans and strategies into day-to-day tactics.
- Counsel clients and colleagues on establishing effective relationships with journalists.
- Lead or co-lead story mining sessions with subject matter experts and client executives; develop news-making story angles that drive coverage results.
- Understand news cycles, cultural shifts, industry trends and issues that directly and indirectly affect the client and analyze and distill meaningful insights from media coverage in Belgium. Understanding of the pan European/Brussels media landscape is a plus.
- Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage.
- Develop strategic messaging; support creation of integrated media plans and proposals.
- Stay on top of news, trends and influencers in specific industries and be able to link these to your clients’ objectives.
- Participate in agency development and assist with new business.
What we’re looking for
- Track record experience of working in public relations in an agency environment or in-house (around 5 years’ experience).
- Proven experience in media relations / corporate communications and thought leadership. Preferably in the professional services and HR industry. Other areas of interest include sustainability, food & agriculture, technology and healthcare.
- Demonstrate established relationships with Belgian media (reporters, editors, producers, podcasters, freelancers and contributors).
- Demonstrated success with media strategy, story development, and pitching.
- Experience writing PR plans and proposals.
- Can work independently and as part of a team.
- Excellent oral and written business communication skills.
- Instills confidence with clients and colleagues.
- Strong communicator combined with strong project management skills.
- Proactive character, able to navigate changeable and fast-paced environments with high expectations.
- Able to effectively build internal and external relationships.
- Native/bilingual in French, good command of English, and knowledge of Dutch is a plus.
Note from Talent Team
We appreciate the time you took to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.
At Weber Shandwick we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.