Group Creative Director

POSITION PROFILE

We are seeking a Copywriter with strong digital / social expertise to join our creative team. We are looking for someone with the right combination of conceptual approach, self-motivation, and writing skills necessary to create, sell, and execute impactful ideas for our clients. This person will be instrumental in defining the conceptual approach and direction for a variety of brands and assignments across a wide range of communication strategies and channels. They need to be obsessive about big ideas which earn attention and crafting compelling stories. We are looking for a specific type of person, someone who embodies talent and decency in equal measure.

Responsibilities:

• Crafting stories and building brands through campaign level thinking and execution
• Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
• Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
• Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
• Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytelling
• Presenting ideas and production-ready executions to internal and external stakeholders
• In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, Snapchat, LinkedIn and YouTube
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Ensure all creative adheres to existing brand guidelines and social media best practices
• Responsible for editing and proofing materials during all project phases
• Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phases

CORE REQUIREMENTS

• 4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
• Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
• Bonus Skills: blogging, journalism, social community management

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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The Weber Shandwick Toronto Office is seeking a Vice President, Corporate & Issues.

What we are seeking:

We are looking for a change agent to help us grow our C-Suite Group and support a wide array of high-profile clients with corporate reputation, crisis preparedness and live crisis and issues counsel and support.

The ideal candidate has extensive experience in brand and reputation building communications, managing executive visibility, media strategy, crisis communications and issues management. The candidate will have the opportunity to drive a broad range of corporate reputation campaigns across a variety of clients, while leading a team of practitioners and collaborating with Weber Shandwick’s network to develop strategic and creative client work. Previous agency experience is desired and you will have worked with clients across multiple industries

You will play an important role on our team, leading a broad range of projects and developing new business opportunities. You will be an emerging leader on the team and help mentor and grow the skill sets of emerging talent in our practice. You should be sharp strategist, have strong writing skills, be social and digital analytics savvy, and thrive in a fast-paced, deadline-oriented environment. You can marshal teams and resources effectively and quickly and are entrepreneurial.

Our team:

The Weber Shandwick C-Suite Advisory team focuses on: Organizational Preparedness, Response, and Resiliency; Social Impact, ESG, & DE&I; Enterprise & Executive Leadership Strategy (incl. Geopolitical, Public Diplomacy, Public Health); Organizational Transformation & Employee Engagement; Corporate Marketing; Capital Market Insights and Financial Communications. It also collaborates closely with Weber-Shandwick teams and other parts of The Weber Shandwick Collective.  The nature of our work requires an ability and eagerness to juggle multiple responsibilities and work with multi-office teams. You will have the opportunity to play a leading role in launching a new advisory business and the growth and expansion of this team and offering.

What you will be doing: 

Client Support:

• Develop and grow positive relationships with clients, maintaining the company’s reputation in terms of delivery and quality
• Provide strategic counsel to clients where possible, being able to assess problems and define logical and effective solutions for clients 
• Lead the delivery of high-profile accounts across multiple markets
• Brief and inform account teams. Communicate expectations/goals to the team on an ongoing basis, helping to keep the team motivated by communicating clear tasks and actions
• Work successfully with partner agencies as part of a client integrated agency team, both internally at WS and externally
• Work effectively with finance colleagues to deliver accurate quotations for all client projects or new business work
• Write well-structured, persuasive content and help train other team colleagues to do the same
• Contribute innovative ideas for the client and new business work, inspiring ideation amongst team members
• Lead and support a range of issues and crisis communications situations for companies and organizations, including brand safety, product safety issues and recalls, adverse events, pricing and access issues, workplace culture, litigation, regulatory compliance issues, misinformation campaigns, DEI-related matters, investigative reporting, and more
• Develop and draft crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations and other deliverables as needed
• Oversee and execute proactive media outreach and reactive media relations strategies in connection with issues and crisis management strategies as needed
• Provide regular counsel to clients and colleagues
• Keep client programs on schedule and ensure all deadlines are met within budget parameters
• Provide media and crisis training to clients
• Develop and deliver client presentations

New Business and Marketing:

• Help drive the growth of the C-Suite Group overall
• Participate in new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches

Team Management:

• Take an active role in helping manage the team and problem solve
• Work with peers to further the mission, goals and culture of the C-Suite Group and the agency
• Promote team cooperation by actively seeking the opinions and views of team members of all levels
• Train and motivate emerging talent and help create opportunities for their growth

Qualifications:

• Bachelor’s degree in relevant field and/or 8-10 years of relevant experience in an agency/strategic consulting firm, political office, or corporate PR background desired.
• Agency experience (preferred)
• Experience directly counseling clients/senior ranking executives through a broad range of crises, issues and special situations
• Skilled crisis and issues media relations strategist and practitioner with top-tier media relations experience
• Experience working on Corporate reputation campaigns across industries
• You are both a creative and a strategic thinker, and a natural team leader
• Familiarity with the latest digital trends in social media strategy, tools, and analytics
• Experience with corporate reputation, brand safety/protection through integrated communications programs
• Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment
• Exercises exceptional judgment when working with clients, colleagues and vendors.
• Communicates clearly, analytically and persuasively, both orally and in writing
• Pays close attention to detail and quality of work product
• Adept at solving problems and resolving conflicts
• Capable of mobilizing and motivating teams, anticipating needs and instilling confidence

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We are seeking a new Senior Strategist to join our team. The ideal candidate is someone who has previous strategy experience, a strong interest and aptitude in social media platform work, and a foundation of integrated digital media skills. You’ll be expected to work within an integrated team, working with account, creative and analytics functions to ensure flawless strategic execution of the client business objectives.

 

Position Description 

• Work both independently and collaboratively to develop campaign briefs and strategies, as part of cross-functional teams
• Stay up to date on the digital latest trends, creating reports and guiding the team on activating against those trends
• Help turn research-based observations into inspiring insights and creative brief
• Have a deep understanding of social media platforms within an understanding of how to best execute on each individually
• Develop crisp and compelling content for client decks and pitches
• Perform business analysis, data mining, and visual storytelling
• Actively contribute to client meetings, creative brainstorms and strategy sessions
• Cultivate relationships with key decision-makers across the business, including creative and digital strategists, research/analytics experts, and account teams

 

Qualifications

• 4-5 years of relevant work experience
• Strong understanding of the overall media and social landscape, with an emphasis on digital experience
• Knowledge of social platforms, including paid amplification and campaign optimization
• Strong knowledge of broad set of audience, insights and analytics tools such as YouGov, MRI, GWI, WARC, etc.
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication and presentation skills
• Demonstrated ability to construct an argument supported by evidence
• An active curiosity about brands and culture
• Ability to quickly understand and translate complex business or policy issues
• Strong time management, project management and organizational skills
• Meaningfully contribute to a civil, fast paced, inclusive and positive work environment
• Enough poise to work with multiple creative and account management colleagues across diverse experience levels and disciplines
• Proactive, self-starter who can work well both independently and as part of a team

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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