Joy Farber Kolo

Chief Innovation & Integration Officer

Joy Farber Kolo

Chief Innovation & Integration Officer

Joy Farber Kolo works to elevate The Weber Shandwick Collective's global approach to earned brand building and integrated communications and improving quality-of-work standards across the collective’s firms. Joy also provides senior oversight of many of the firms’ largest and most ambitious client relationships. A almost 30-year veteran of Weber Shandwick, Joy believes in going deep for true insights and reaching out to the best of the network and industry to deliver, above all else, excellence for clients.

How long have you worked at Weber Shandwick?

I started twenty-five years ago for a company that
was eventually acquired by what would become Weber
Shandwick. I was the on-site PR manager for the New
Jersey Division of Travel and Tourism. Really, New
Jersey Tourism. There’s a lot to do and see!

In five words or less, how would you describe your
Weber Shandwick colleagues?

The reason I am here.

What’s the best thing you’ve ever seen happen inside
the Weber Shandwick offices?

People from diverse backgrounds collaborating to
create something great. Team members who had a
rocky first chapter finding their groove and go
on to soar. Colleagues supporting each other –
in big and small ways – through hard times.
Honestly, it’s a great place and I’m reminded
of that often.

If you weren’t working in this industry, what would
you want to do?

Be a novelist or a screenwriter.

picture of Joy Farber Kolo's dog

What’s the best piece of career advice you’ve
ever gotten?

Lead through the work. It’s one of the many things
I learned from our former CEO, Gail.

Who is someone that inspires you right now?

My kids. At 16, my daughter is a force with fierce
determination, unwavering conviction and vast
interests. At 11, my son is already learning to
go deep, get lost and find joys in his passions.

What’s your favorite way to unwind in your free
time?

Just spending time with family … which usually
involves watching my kids play sports.

What is your most-used app on your phone?

GPS. I have zero sense of direction. Zero. The
prevalence of the GPS has changed my life.

It’s all about delivering great work for our clients and recruiting, supporting and nurturing great talent to help us get there.

Joy Farber Kolo

Joy Farber Kolo

Chief Innovation & Integration Officer

Joy Farber Kolo

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