CERN, just before they discovered the Higgs Boson.
I was actually there to weigh a garden gnome, in the
name of science. It was for “The Gnome Experiment,”
a campaign for a precision scales brand. We were
sending a gnome and a set of scales around the world
to chart the tiny fluctuations of Earth’s gravity.
TV crews and journalists were moving the particle
physicists out of the way to get a better shot of
the gnome — a surreal moment. The Gnome Experiment
also took me to another cool place to give a talk
on it — the TED stage. But to be fair, the gnome
got to travel to many more interesting places
without me, including the South Pole.
