Weber Shandwick’s Social Impact Team Launches Innovation Trends Report 

Weber Shandwick’s Social Impact practice, a global team working at the intersection of corporate social responsibility, sustainability and social issues, launched the Innovation Trends Report series. The team created this resource to build awareness and fuel dialogue around the fast growing Solution Economy – multi-disciplinary and collaborative efforts by companies, foundations, nonprofits and governments to solve complex social problems.


The first report in the series, Networked Smart Cities, provides context on the opportunities and challenges urban development in the 21st century presents to organizations and brands – and to our collective, shared impact. The report anticipates the macro forces of population growth, urbanization and climate change to identify “smart” solutions and innovations that address social, environmental, logistical and economic challenges associated with increasingly crowded spaces and diminishing resources. Ultimately, the report puts forth an action plan to identify the right partnerships, communicate complex ideas to and among stakeholders, and engage the larger citizenry in campaigns that galvanize support and action at all levels.


Click here to view the full report.


Subsequent reports in the series will explore trends that are shaping the future of social impact work and transforming how people, organizations and systems connect to drive positive change. A comprehensive list of forthcoming reports is below.


Innovation Trends Report Series:

Networked Smart Cities: How we source and scale innovations to ensure cities provide a vibrant, equitable, sustainable, livable environment for inhabitants.

Always-On Transparency: How forward-thinking organizations continually share the failures, lessons and insider perspectives behind impact results.

Purpose-Driven Data: How we realize the potential for better data analysis and insights that inform solutions and advances for society.

Conscious Crowdsourcing: How organizations harness the expertise of those in the virtual network who are best equipped to solve a particular challenge.

Inclusive Global Economies: How we can overcome the consequences of the global wealth imbalance to ensure access to health, education and opportunity for all.

Image reads: innovation trends report: Networked smart cities. Part one in our ongoing series on macro trends shaping global society