For the fourth year in a row, Weber Shandwick was named to the PR News Corporate Social Responsibility (CSR) A-List, an achievement that recognizes PR firms with a proven track record in developing and managing innovative and successful corporate responsibility programs and social good initiatives for clients.
At a ceremony in Washington, D.C. on March 12th, PR News recognized the agencies, brands and individuals in public relations that make incredible strides in advancing CSR programs from a communications perspective. The awards also honored the most talented communicators and teams in the nonprofit sector, specifically.
In being named to this year’s CSR A-List, PR News stated that the firm “has built a collaborative group of specialists who are animated by creating award-winning and highly effective work for their clients and leading the industry in bold new directions in corporate social responsibility.” The publication also highlighted Weber Shandwick’s commitment to support the communities in which it operates around the world through pro bono outreach programs. In 2013, the firm launched the Impact Project to unite its global pro bono efforts and encourage employees to make a positive impact on important issues.
In addition to the A-List honor, Weber Shandwick and client Yum! Brands won in both the “Cause Branding Campaign” and “Social Responsibility” categories for their World Hunger Relief work.
Since 2007, Weber Shandwick has helped Yum! Brands feed the hungry through the World Hunger Relief campaign, which is now the world’s largest public-private hunger relief movement. Working with volunteer spokesperson Christina Aguilera, this year’s effort kicked off with the “Pass the Red Cup” challenge to increase awareness, engagement and inspire donations.
Weber Shandwick’s Social Impact practice works at the intersection of CSR, corporate sustainability and social issues to bring big ideas to life and inspire people to drive positive change on critical issues. To learn more about the Social Impact team, visit http://impact.webershandwick.com and for more information about Weber Shandwick’s corporate citizenship initiatives, check out https://www.webershandwick.com//who-we-are/corporate-citizenship.