PARIS, 03 Jan. 2012 – Weber Shandwick, one of the world’s leading global public relations firms, announced it was recently named Agence de Relations Publiques de l’Année (Public Relations Agency of the Year) at the Diner des Présidents of the 32nd Grand Prix des Agences de l’Année.
The winning agencies were announced with the support of Monsieur Frédéric Mitterand, The Ministry of Culture and Communication and the trade associations ADC, AFDM, AFM, ANA, le Club des Annonceurs, IAB, UDA, UDECAM, SYNTEC public relations consultancy.
This event is the only Grand Prix that honours major communications consultancies for their competitive performance in the market, following a survey supervised by a selection committee, which brings together independent experts from the communications sector. It evaluates agencies according to the following criteria: the acquisition of new budgets, customer loyalty, award-winning creativity and growth in sales or gross profit, category by category.
“We are honoured to receive this prestigious award,” said Arnaud Pochebonne, managing director of Weber Shandwick France. “With a new generation of consultants and strong expertise in fields such as digital and healthcare, we are well-positioned to continue to lead with best-in class service to our clients.”