Weber Shandwick Becomes First Global Public Relations Firm to Adopt Facebook at Work to Connect Employees Around the World
Weber Shandwick is the first global public relations firm to fully adopt the Facebook at Work collaboration platform.
The enterprise-wide engagement comes on the heels of a successful pilot program that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients to engage key constituencies, employees increasingly being among the most important.
Weber Shandwick’s pilot of Facebook at Work included nearly a quarter of its worldwide staff and was set-up across teams with varied organizational structures and workflows in order to gather best-practices and insights that would be applicable to a variety of companies.
“Through the pilot, we wanted to understand the platform’s use as a tool for engagement, communications and reputation – as well as how it helps create a more productive and connected workplace,” Perry said. “After seeing how successful the pilot was, we’re excited see the collaboration that occurs when it’s used across geographies, industries and disciplines company-wide, and be able to share our findings with clients to better inform their practices.”
Read more about Weber Shandwick’s launch of Facebook at Work in Adweek.