Weber Shandwick released the second Socializing Your CEO study, an audit of the online engagement activities of CEOs from the world’s largest companies.
The study finds that the online sociability of these top CEOs increased dramatically over the past two years, with 66 percent of CEOs engaging online in 2012 versus 36 percent in 2010. This growth in online visibility comes from posts on the company website as well as corporate videos on the company website and YouTube. Despite the large gains in CEO sociability, the use of social networks has barely budged over the past two years.
Socializing Your CEO provides a CEO’s Guide to Social Engagement to provide companies and their executives strategies for optimizing their online storytelling to help bolster their company reputations.