Weber Shandwick, in partnership with Forbes Insights, released a global study entitled, Socializing Your Brand: A Brand’s Guide to Sociability.
The research offers brand and communications executives a starting point for developing their own best-in-class practices when creating an authentically social brand. Global brand executives believe that sociability is growing rapidly as a contributor to a brand’s overall reputation. Yet, a large majority (84 percent) report that their brand’s sociability is not yet up to world class brand standards, despite the fact that nearly all of them (87 percent) say they have a social media brand strategy.
This study identifies what it takes to be among the elite set of world class brands.