Global Trade: Disruption is the new normal. 

The rise of populism, protectionism and nationalistic rhetoric is shaping the future of global commerce. Traditional trade rules and norms are under pressure, as countries, companies and workers seek to position themselves in a more complex, multipolar global economy. A spaghetti bowl of bilateral and regional agreements is being negotiated or coming into force.

Global Trade: Disruption is the new normal.

In a time of significant change and disruption, this Weber Shandwick report highlights major trends from the unique perspectives of the United States, European Union, United Kingdom, Brazil, South Africa, India, Japan and China. Our business experts in each market offer key insights into the political, business and cultural trends that are shaping trade and inward investment policymaking.


Our report looks at global trade from different viewpoints. Who is disrupting the traditional consensus that free trade and globalization benefits all? What’s at stake in the battle for global standards? What political dynamics are in play and how will they impact businesses and workers? What tools are countries using – from tariffs to tax policy to trade disputes – to give their domestic companies and workers an edge in the global market?


Understanding and anticipating the new global trade policy landscape is essential for any global company and its supply chain. Today, businesses must monitor trends with greater scrutiny and robustly advocate for sound trade and investment policies.


As a leading global communications agency, Weber Shandwick is watching the shifting global trade environment and helping our clients make sense of today’s risks and opportunities. Our teams around the world are developing strategies to help companies and industries achieve their business goals in an era where disruption is the new normal.


Read the full report here.