COVID‑19 is igniting the next big creative movement 

Sung Chang

Chief Impact Officer


When we talk about creativity in our business, there’s an expectation we’re talking about the discipline of Creativity (capitalized) versus the inherent nature of creativity – especially during these times, where most of us have become creative in parenting, meal planning, and our daily routines.

COVID‑19 is igniting the next big creative movement

We have witnessed during this pandemic people becoming more creatively expressive – sewing masks and launching storefronts on Etsy; learning to cook old favorites or attempting their first sourdough; and editing Tik Toks, Twitch streams, or enabling Party Mode for others’ entertainment. Historically, we can track significant agitations in history by Art Movements. The Renaissance was born from increased interactions between different cultures. Cubism was inspired by the Russian Revolution. And Modernism, by the growth of cities and the atrocities of WWI. So, what can we expect from a new Creativity Movement post-COVID? Take a look on Campaign at three early indicators.