The U.S. has resumed full diplomatic relations with Cuba, and our embassy in Havana is once again open after 54 years. Weber Shandwick is watching the evolution of U.S. policy in Cuba with great interest so that we can advise corporations and help facilitate their business agenda.
Our firm has worked with many countries around the world over the past three decades during times of transformative political and economic change – from Latin America and Eastern Europe to Asia-Pacific. We have guided some of the world’s largest corporations and most prestigious brands on market entry and engagement strategies around the globe.
Click here to view the white paper that we’ve prepared outlining Weber Shandwick’s point of view on the current situation, and how we can advise companies considering a Cuban market entry strategy.