At Weber Shandwick, our ongoing research has revealed that CEO activism is an important dynamic that can drive and differentiate corporate and CEO reputation today.
We regularly survey public perceptions of and attitudes toward CEOs speaking out on hot-button issues and also analyze corporate responses to contentious current events. We also have conducted research on employee activism, which is employees speaking up about their employers in response to controversial issues. For more information on our activism insights, please visit the links below.
CEO activism research
Employee activism research
Business response analyses
Millennial perspectives on CEO activism
Our research found millennials to be the generation that most embraced CEO activism. We sat down with our interns for their thoughts.