Americans to business: Find common ground, but avoid politics 

a pattern of several statues of liberty, red and blue, as the colors of the republican party and the democratic party, on a yellow background

As the 2024 campaigns accelerate in the U.S. elections, The Weber Shandwick Collective – Weber Shandwick, Powell Tate and United Minds in partnership with KRC Research – surveyed American consumers and employees on the role of business in national elections. The findings shine a light on the shifting landscape of public opinion at the intersection of business and politics.


Most Americans – both consumers and employees – expect businesses to speak up about and act on critical societal issues, help bridge societal divisions and stand up for democratic principles. Yet they also expect businesses – including their employers – to maintain political neutrality in the workplace.