Adventures in Real-Time – #CannesRTM #CannesLions
“Real-time marketing” occurs when a brand is always present for the always-on consumer. It is a way of thinking and philosophy that requires businesses to meet the demands of an always-on digital world. As it relates to online marketing, it includes the convergence of search, social, and real-time content production and distribution, with an expanded definition of publishing that makes social conversation and interaction as important as actual writing and digital media development.
![Adventures in Real-Time – #CannesRTM #CannesLions](/_next/image?url=https%3A%2F%2Fcms.webershandwick.com%2Fwp-content%2Fuploads%2F2023%2F01%2FiStock-542579450-1920x1280-4.jpg&w=3840&q=75)
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